The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

When it comes to testimonials, we tend to end up with rambling, not so great testimonials? How do we get powerful experiences, instead of watered down testimonials? Here are three quick (and relatively easy) ways to go about the task of getting great testimonials.

The final rerun of six re-runs: Can you really double your sales of a product you've created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? In this episode we look at info-products as we'd look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and why you don't have to keep crazily searching for newer clients all the time.

The fifth of six re-runs: Whenever you have a deadline, somehow you're able to stagger towards it and get the job done. But other tasks never seem to move forward. You fall behind on your reading, your fun projects, even that movie you'd promised yourself. In life we need to complete projects that are urgent, but also projects that are good for the soul. How do we get these projects going and how can we sustain them over the long term? Let's find out in this episode.

The fourth of six re-runs: It might not seem like tolerance is the root for success, but if you dig deeper, you'll find that small businesses struggle without these core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next product or course you produce? Let's find out in this podcast.

The third of six re-runs: How do you know whether an idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? And why do brilliant ideas like the Segway fail? This episode shows you exactly what causes one idea to fail and the other one to succeed. But what about self-doubt? Find out how to take on self-doubt as well as validate your ideas in this episode.

The second of six re-runs: One of the biggest hurdles in writing, has nothing to do with writing at all. It doesn't have anything to do with time, either. Instead, it's an understanding of energy. Without a clear view of how energy works, we're likely to start off strong and then find ourselves stranded. Is there a way around this energy hurdle? What causes an energy loss? Let's find out in this episode.

The first of six re-runs: Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients.

When we think of mastermind-based concepts, we tend to isolate the ideas to a group of people. But what if you could use the very same concepts in courses, workshops and even in membership sites? Here are three steps to powerfully use mastermind concepts across the board.

It feels difficult to feel any gratitude when you're cooped up. Yet, these weeks in relative isolation have also brought unexpected joy. This is a small insight into how it has changed our personal live and even the structure of our online courses.

One of the most draining aspects of article writing is the research that we need to put into writing an article. No matter how hard we try, we end up spending hours, even days digging up for the right research. But what if there were a faster and better way to do research. What if that method was "accidental", yet super reliable? Let's find out how to go about it, shall we?

We've been told time and time again that our mindsets need to change in order to change our skillsets. But what if it's the other way around? Why are we still stuck despite making a change to our mindset? And are we fighting just a solitary mindset without realising there are multiple levels? Let's go past what's holding us back in this episode of mindset vs skillset.

When are you and I the most distracted? Often, it's right after you've finished one task and on your way to start another. You've planned your day well, but you lose your momentum and before you know it, you're in a big doom loop. How do you avoid this in between distraction so that you get tasks done and cross off all those boxes on the to-do list?

Imagine you are a prisoner of war. You're thrown into an isolation space, not just for a week, or month, but for an entire year. All the while you're being tortured and despair seems to be around you. Should you continue to stay optimistic? James Stockdale thought otherwise. The optimists don't do well at all. What does well, you may ask and how you keep going if you don't have optimism? Find out the paradox that made Stockdale survive and thrive.

Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming stories.

We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead of creating confrontation, and end up even better off than before? That's one of the three things I learned last year. To find out more, you know what you have to do. Listen to the podcast!

Many times when we are asked to show our work, we're quite reluctant. There's a reason for this reluctance. It's more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of "rubbish". If the concept sounds bizarre, it's not! In this short piece, you'll hear how top professionals encourage the steps to great work—by creating a fair bit of rubbish along the way.

Does a 100 year old book on advertising still apply today? In part two we explore the second of Hopkins' principles: tell your full story. If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.

Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and how they can be useful to you, today. And tomorrow too. Probably the next decade or two as well.

Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start. But what if there were a way to sell without selling. Instead, all you'd need is a story. A simple story with tiny little details could easily achieve the goal of selling a product or service in advance. But how do you go about it? Let's find out.

Most of us are more than likely to get going by having a to-do list. Yet, we at Psychotactics do things a little differently. We start with the breaks, to begin with (and there's even a "Julia story" that explains why). Plus we also include a stop-doing list. To find out how and why this weird planning system may work for you, listen to this episode.