Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

  Learn how segmentation can help you gain success and why spray and pray tactics are a thing of the past. What are the results of well-structured segments? 39 percent of marketers who segment see higher open rates, while 34 percent experience lower unsubscribe rates, eMarketer reported several years ago — and the impact is likely to be even higher in today’s cluttered environment. Tim Swindle of Pointdrive shares that companies generate higher conversion rates and deeper sales conversations when they segment their audiences appropriately. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder,

Today's Headlines: Instagram Opens Up 60-second Video for All Accounts Twitter Adds Alt-Text Ability Snapchat Releases New Messaging Features Facebook Buzz Predicts Bernie Sanders Rise in Primaries About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal c

Do the numbers support WHY Snapchat is on the rise?  93% of 12-24 year olds own a smartphone and that is capturing their attention. What does this mean for apps like Snapchat and brands that are getting on board? Brand Boost is conducting its own research on mobile use and podcast listeners. Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification,

Is podcasting on the rise? Jed and Vincenzo jump into some stats about Podcasting and more! Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them

Social Media Inflation is Real Like economic inflation, social media inflation is happening. As more and more people flood the social media platforms, are your followers really valuable? How do you get value from your followers? Now is a great time to strategize, if you haven't, or hire an agency to help you increase the value of the followers you do have. First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff, they stopped giving it away. Now there are fairly few reasons to follow big brands on the platform, barring the occasional event opportunity. You can also see a big dip back in March when Facebook cleaned up as many inactive and bot profiles as it could. According to the report this period saw large brands lose the most, with Pepsi dropping a massive 1.8m fans. Twitter is following the same path, and while we’ve talked about Twitter’s numerous difficulties which may be con

Can you measure marketing ROI? The gauntlet has been thrown and Jack Kosakowski and other sales and marketing professionals have been called out.  The sales versus marketing conversation still runs wild and while social media platforms get hotter and hotter, the question continues to arise: can you measure marketing ROI? Jed gives for some interesting debate material. Make sure to weigh in with your thoughts. Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entre

  Here are 9 numbers that really stood out in digital marketing over the past week: 1. L'Oreal crushes Cinematic Pins 2. Women reign on Pinterest, Instagram and Facebook 3. Even in Vegas, this is a lot of action 4. Millennials love email? 5. Measurement coming of age 6. Mobile radio rising  7. Streaming beats downloads 8. "BOPIS" is a thing 9. Social follower growth    Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

After 100 episodes, I use this episode to reflect, slightly, but thank you, the listeners, and my friends that have supported me throughout the journey. I highly recommend following all of these people to learn more about me.  My dad always taught me, show me your friends, and I'll tell you who you are: Amy Schmittauer Artie Beavis Brian Fanzo Ben Phillips (follow him on Snapchat too: figoamericano) Christin Kardos Chris Barrows Eric Clark Jason Yarborough (another amazing follow on Snapchat: jasonyarby) Jed Record Rachel Crevling Rachel Miller There are so many more that I surely missed, please know you are greatly appreciated for everything you've done to power this podcast along for 100 episodes and hopefully the next 100! Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rache

Nielsen is Forgetting Age and Thinking Life Stage! During the Millennial years, the demographic is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's according to Nielsen's Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising's most elusive, and often mystifying, demographic. The report found millennials who have started a family spend significantly more time watching TV—an average of an hour per day more than those who don't have children or still live with their parents. "It's not about age, it's about life stage," wrote Glenn Enoch, evp, audience insights for Nielsen, in the report. "18-34 year olds are not a monolithic group with a common set of technologies or behaviors. Their lives are in rapid transition as they join the workforce, move into their own homes and start families." The Total Audience Report, which is not to be confused with the Total Audience Measurement ratings that Nielsen is rolling, bro

Did you really think Google would sit back while Facebook, Snapchat and Twitter siphoned off views?  NO! Enter YouTube Connect, Google's response to Live Social Video. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Do marketers give marketing a bad rap? Sure. It's time to market marketing better and make it a career path rather than something many stumble upon. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the too

  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SA

Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business s

After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.    Who uses their brain anymore?   Let's discuss.   Andiamo!   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!  

  Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS? In Facebook’s official announcement, they note that: “The tool is available to advertisers in both Power Editor and the Publishing Tools tab on their Page.” To get access, you can fill in this form. Once the tool becomes available to you, you’ll be able to start building your Canvas through either your Page (under the Publishing Tools menu) or through Power Editor. Facebook has a detailed, step-by-step guide on how to create Canvas ads available in their Help section including det

Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech, joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant.   Savannah encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here It's gonna happen: New 4-inch iPhone The main product unveiling expected at Apple's March 21 event is a new 4-inch iPhone that will replace the current iPhone 5s. It's believed that the handset will boast many of the same internal components as the iPhone 6s, including a 12-megapixel camera, A9 processor, and support for Apple Pay. If the iPhone 5s is discontinued, Apple's entire iPhone product lineup would then feature Apple Pay for the first time ever. Leaked schematics suggest the new iPhone model will feature an aesthetic similar to the current iPhone 6s series, such as curved edges and a slightly protruding camera, but smaller in size. The rumor

Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing. Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident! Going viral is tough. However, some of the elements in these following campaigns can help with your new campaigns of the new year, potentially giving them the boost they need to succeed. Below shows some of the best viral campaigns we saw in 2015 on several different social media platforms that aren’t Facebook. Dove: Choose Beautiful  The Last Selfie: World Wildlife Fund (WWF) on Snapchat Always: #LikeAGirl on Twitter Mercedes-Benz USA: Build a GLA on Instagram About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, D

The balance between beauty and functionality is something long searched for in product design.                                                                                                      From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities.   She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Savannah Peterson Savannah is the Director of Innovation Strategy at Speck Design, where she helps companies and entrepreneurs alike develop ingenious new products. She thrives on the go-to-market