Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Stop Making Excuses for Complacency! Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears.   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, R

American Airlines is Doing Social Customer Service Right!     Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the sh

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.   In this episode, we talk:   Hot Takes   Main Event:   Shoutouts   Other Mentions:   Andiamo!   About Lauren Creedon:   Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection of sports, media, and tech. Fun facts: she is a former artist and baseball player, and wrote her college thesis on the baseball card industry.   About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh an

Facebook, Amazon & MLB Embracing LIVE Moments We're continually evolving in the live moments age, and Facebook, Amazon and the MLB are paving the way forward!  Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find

Down Goes Meerkat! RIP   With the Live Video wars heating up, Meerkat proves to be the first casualty. Not being backed by a major social network proved to be the nail in the coffin. http://vincenzolandino.com/facebook-live/ http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/?utm_source=facebook&utm_medium=social Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rache

Are you wasting your time with marketing? Topics discussed by Vincenzo and Jed Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs. Jed’s entrepreneurship experience also includes formal

  How BuzzFeed is Crushing the Millennial Demographic with Killer Content and Social Media Here are the stats to back it up, from 2014 http://www.businessinsider.com/buzzfeed-reaches-more-millennials-than-us-tv-networks-2014-11 Older report from BuzzFeed itself in 2014 http://insights.buzzfeed.com/industry-trends-2014/ Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing comp

  What is the difference between marketing, PR, advertising and branding? Vincenzo brings back the Wednesday rant! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boos

  Why Aren't People Watching the Oscars?  With its third lowest showing in 20 years, the Oscars has had declining viewership. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The

  How NOT to Handle An Oscars SNAFU   How one brand botched a tweet, but that isn't the only way they fumbled the Oscars. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Bra

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.   In this episode, we talk:   Hot Takes   Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind"   Shoutouts   Other Mentions:   Andiamo!   About Lauren Creedon:   Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection of sports, media, and tech. Fun facts: she is a former artist and baseball player, and wrote her college thesis on the baseball card industry.   About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strate

  Buzzfeed and AMEX Partner Up and IHOP Jumps Into Snapchat Geofilter Marketing Buzzfeed, NBC and AMEX invest in a Leap Day stunt IHOP invests in Snapchat Geofilters   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts.

Marketing Mashup: Facebook, Twitter and Snapchat Topics discussed by Vincenzo and Jed: Twitter GIF button reaching mobile users Facebook Reactions Available Globally Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and adviso

  The Coolest New Way to Spend $5 Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters. As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geofilter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters. With on-demand geofilters, anyone with a bit of design savvy can pay Snapchat to create and distribute their own custom geofilters in a specific area for an allotted time. The minimum size for these geofilters is 5,000 square feet (enough to cover an office building) and the minimum amount of time the geofilter can exist is 30 minutes. On the other side of the spectrum, users can spread their on-demand geofilters as far as 5,000,000 square feet. The turnaround time for review is about a day, and pricing starts at $5

Changes Are Coming... To Your Facebook Like Button Direct excerpt from Facebook News Room: http://newsroom.fb.com/news/2016/02/reactions-now-available-globally/ Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way. To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like,

Building Partnerships in Sports with Lauren Creedon    Lauren Creedon is a partnerships consultant for digital brands.  She has worked on the founding team or ground floor of 3 sports startups, including most recently Fancred.  She is a former artist and baseball player, and has always been obsessed with startups, tech & innovation.  She'll be sharing her insights as a millennial startup founder, a consultant to digital brands, and a woman in the overlapping worlds of sports business & tech. Links in the show:  Lauren's Twitter Hashtag Sports Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC Un

  Can Foursquare prove digital ad ROI for offline retailers? Foursquare looks to help retailers by proving ROI of digital ads through use of its new Attribution Program. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts

  Are You Wasting Money on Social Media Marketing? We take a look at a study conducted by the AMA, Deloitte and Duke University's Fuqua School of Business to see why marketers are spending more even without seeing results. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.   In this episode, we talk:   Hot Takes   Main Event   Shoutouts   Other Mentions:   Andiamo!   About Lauren Creedon:   Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection of sports, media, and tech. Fun facts: she is a former artist and baseball player, and wrote her college thesis on the baseball card industry.   About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and mo

Ten Business Lessons from Mad Men's Don Draper 1. Break the mold “If you don’t like what is being said, then change the conversation.” – Don Draper 2. Play on emotion “Advertising is based on one thing – happiness.” – Don Draper 3. Focus on customer retention, more than lead generation “What’s happiness? It’s a moment before you need more happiness.” – Don Draper 4. Fail fast and move on “I have a life and it only goes in one direction – forward.” – Don Draper 5. Not everything is as it seems “The reason you haven’t felt it is because it doesn’t exist. What you call ‘love’ was invented by guys like me – to sell Nylons.” – Don Draper 6. Don’t twist the truth “It wasn’t a lie, it was ineptitude with insufficient cover.” – Don Draper 7. Bring a constant stream of ideas “I’m sure you do (have ideas). Sterling Cooper has more failed artists and intellectuals than the Third Reich.” - Don Draper 8. Roll with the constant pace of digital change “Change is neither good nor bad. It simply is.” – Don Draper 9. Be brave