Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real time versus planned content Hyperlocal content Digital video Millennials as a demographic What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social medi

Being Social in Chicago, Announcing the Chicago Social Conference  We sit down with Jason Baumann, Founder and Chief Strategist at Boxless Media in Chicago. Boxless Media is a full service digital marketing agency, located in the heart of downtown Chicago, helping brands grow online, locally, across the US and around the world. From web development to traffic building strategies and content management, Boxless creates campaigns that inspire and influence. Find Jason, Boxless and the Chicago Social Conference here: Jason Twitter Boxless Twitter Boxless Website Chicago Social Conference   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with

New York-based Anchor, which launched last week for iOS, is offering a new, easier way to record and transmit interactive audio content. The company’s two co-founders Nir Zicherman and Michael Mignano, who previously worked at the photo-editing toolkit developer Aviary, hatched their new company over a shared love of radio. And have even enlisted some of New York’s heaviest high-end radio broadcasters to help with the app. Local National Public Radio affiliate WNYC and Radiolab are both signing on to be initial “anchor” (I had to), users of the app. Andiamo!  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her

Sticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish!   Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains.    In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game. Andiamo!  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission

How simple brands like Amazon, Google, Dunkin Donuts and Chipotle create amazing customer experience and always win. Andiamo!  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.   In this episode, we talk:   Hot Takes Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Premier League brand shift. Vincenzo guarantees that everyone will jump on Snapchat as the mainstream social sharing app, after brands like Marriott, Budweiser, Pepsi and Amazon all spent marketing dollars with the little ghost during the Super Bowl.   Main Event  NFL lifts live streaming ban: Cable rights deals as major source of revenue Sports brands shifting from regional t

  You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July.  For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting. In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients. Andiamo! The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Sunny Lenarduzzi: Sunny is the Social Media Host of #SocialBytes on Breakfast Television Edmonton on City TV. She hosts a sports trivia game show called Beer Money on City TV in Vancouver, and is a regular panelist on Unfiltered on Global TV. Sunny’s passion for communication has been fulfilled both on air and online. She loves working as a social media strategist for individuals and corporations an

Marketing Mashup: Instagram, Twitter and Clorox Topics discussed by Vincenzo and Jed: How Twitter COO plans to grow Twitter's Revenue Twitter's New Timeline Algorithm Instagram Launches Account Switching How Clorox Used Social Media to Curb Flu Season Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and

When You've Got Evergreen Content, Meet Edgar Laura Roeder joins the podcast to talk about how she started the scheduling tool, Meet Edgar, and what kinds of content are the most engaging.  Laura's tips: Use great images Don't be afraid to talk about it Link back to your content on your website Connect with Laura: Twitter Andiamo! About Meet Edgar Signup to MeetEdgar here Add updates to your library When you save an update to Edgar, tell him what social networks you want to post it on. You’ll also save each one in a certain category, like "Quotes," "Blog links," or "Haiku poetry about John Stamos." (Hey, you do you.) Every time you save an update, Edgar adds it to your online library. Create a posting schedule Tell Edgar what types of updates to share at which times. Want him to tweet something from the "Blog links" category every Tuesday at 10 am? Done. Want him to post a Facebook update from your "Hilarious memes" category every Friday night at 6? Challenge accepted! Fill out your schedule, and

Why Nobody is Buying Your Sh*t! With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king! In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into custome

Small Business Marketing with Rich Brooks Rich Brooks is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference, podcast, and blog, all about search, social & mobile marketing. He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog.  He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podc

Less Hashtags and Social Mentions for Big Super Bowl Spenders Where did the hashtags go? Something that was apparent to my eyes, was also something that Marketing Land tracks. Here is the list of ads and what social mentions were made. Order Brand Hashtag URL Twitter Facebook 1 Michelob Ultra   0 0 0 2 Snickers #EatASnickers 0 0 0 3 SoFi #SoFiGreat 0 0 0 4 Avocados From Mexico #AvosInSpace 0 0 0 5 Hyundai #HyundaiSuperBowl 0 0 0 6 Apartments.com   0 0

Grading the Super Bowl Commercials   Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice ov

The New Twitter Algorithm: What You Need to Know Twitter is on the brink introducing an algorithmic, more Facebook-style feed. Twitter CEO Jack Dorsey tried to calm fears yesterday in a series of tweets, but he did not deny the substance of the report. High-profile users, like Rob Lowe, have threatened to abandon the service, and the changes reportedly could arrive as soon as this week.  Bonus: Carolina 35 - Denver 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine ma

How Can Your Small Business Score a Marketing Win During the Super Bowl? Looking for ways to score a big marketing win during the big game, without spending $5 Million? Here are some tips to follow:   Offer Super Bowl-related promotions Use social media to engage Super Bowl fans Create your own Super Bowl commercial Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing compa

What Peyton Manning Can Teach You About Success   Peyton Manning will retire as one of the best quarterbacks ever to play in the NFL. But, what qualities does Peyton share with successful people? 1. They are relentless in the face of adversity.  2. They do a few things extremely well.  3. They don’t get distracted by the unimportant. Shout out to Rocky Balboa for the awesome introduction. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rache

What is #SB50DISRUPT? SAP's Technology Disruption at Super Bowl 50. #SB50Disrupt is being held February 1-5 in association with IBM, Deloitte, Capgemini, and itelligence. Each day SAP North America's live-streaming shows will focus on the future of business and how companies can utilize digital transformation to grow. The co-hosts for these shows are two of the leading live-streaming experts and social influencers, Dan Newman and Brian Fanzo. Each show will feature customers, thought leaders, SAP executives, and more. All week, they will broadcast live from the Fan Energy Zone Powered by SAP using the Blab platform, Periscope, Twitter, and Facebook. To watch the shows and stay up to date with daily events follow the hashtag, #SB50Disrupt and view the schedule. Tune in, join the conversation, and help build community awareness about SAP, their partners, and how collaborative leaders are transforming digital business.   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a di

How to Save Yourself $5 Million and Changes to Facebook's Algorithm In a blog post published on Monday, Facebook software engineers Cheng Zhang and Si Chen explained that the company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic. With Super Bowl ads tapping the $5 million mark, there are some brands and agencies that are finding some creative and economical ways to get in on the action—whether via social media, a regional ad buy, or a pre- or post-game ad. Not only are they cheaper, but they also can be every bit as clever as a big-budget effort and generate even more buzz. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast design

Leroy Jethro Gibbs Rules to Entrepreneurship   Now with nearly 300 episodes, NCIS has been my favorite show. The main character, Leroy Jethro Gibbs has rules that he lives by, and with every head-slap, imparts his wisdom upon others. Entrepreneurs and marketers can learn from these rules too! The rules we'll discuss are: Rule #5 - You don't waste good Rule #15 - Always work as a team Rule #3 - Don't believe what you're told. Double check. Rule #36 - If you feel like you're being played, you probably are. Rule #45 - Clean up the mess you make. Rule #51 - Sometimes, you're wrong. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands

Walk and Talk: Why use YouTube and Creating Content  Sunday's are made for brunch, hanging out, and relaxing with the family. While I'm in Florida, I'm doing a lot of the first two, so I decided to create a "walk and talk" episode that allows me to bring to you my candid thoughts on whatever topic pops into my head. YouTube and content creation are two things that have been on my mind lately, and, if you can deal with listening to my somewhat scattered thoughts, you'll enjoy this quick listen. Remember, the less you put in between you and the content, the better you become. Andiamo!   About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands li