Top Secrets Of Promotional Products Sales

David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is part four in our series, and today we’ll be talking about learning, segmenting, and the Three Ds. Welcome back, Jay. Jay: Hey, thank you so much, David. I really, really enjoyed this. I know I’ve said that in previous podcasts, but it’s true. After each one, I’ve gone into my own business and I’m like, okay, I got to apply this and apply that because these conversations are of such value. So I appreciate your time. I love this. And hopefully it’s been helpful to everybody else. David: I’m glad, I feel the same way, and I’m really looking at this almost like a mini-course. If people were to put together these four episodes and say, “How much of this stuff am I doing in my business?” You can probably implement some things very quickly that can probably help you get some great results. Jay:

David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is episode three in our series, and it's about upselling, sales funnels, and your CRM. David: Welcome back, Jay. Jay: Thank you, David. This has been fascinating for me as I look at what AI recommends. And even just apply some of those basics to my own business but also realizing that these are kind of general, and figuring out how to apply them to everybody's individual circumstances is no easy feat. David: Exactly. And one of the things that I've really liked about this series is having the opportunity to talk about the "how" of a lot of this stuff, because as business owners, as salespeople, we've heard these recommendations forever. But the question is always, "well, how do you go about doing it?" And so what I've been trying to do in this series is to say, okay, here's the general what you ought to do, but then there's the, how do yo

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your sales. This is part two in our series, and today we'll be discussing service, referrals, and content marketing. David: Welcome back, Jay. Jay: Thank you so much, David. I'm really enjoying this discussion about AI because I think we've already established there are some great tools and resources with AI, but it's not exactly to the point where it needs to be. But more specifically, can it really speak to your individual situation? How do you pick through that and know what's right for you? David: Exactly, and last week we were talking about the first three recommendations it made, which were define your target audience, develop a compelling value proposition, and optimize your marketing channels. This week, we're going to be talking about its next set of recommendations. And it starts with number four on its list is: 4. Enhance Your Customer Experience. F

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the AI Approach to Multiply Your Sales. This is the first in a multiple part series, and we'll start off with targeting, communication, and reach. David: Welcome back, Jay. Jay: Hey, David, it's great to be with you. I'm really excited about this series because I think a lot of people shy away from AI. Or they're getting into it and they're hearing a lot of the things that it can do, but they're not sure how to approach it or even if it's the right thing to do for their business. David: Yes. Agreed. The way this actually came about is that we've been talking for a while over the course of the past several weeks in particular about multiplying your sales. And some people really struggle with this concept. And I thought, well, what does AI have to say on the topic, and how does what AI says about it relate to what we do, and how we help our clients, and do these things line up? So I thought what I'd do is I'd take

If you want to multiply money in your business, it means you have to figure out the very specific steps that you need to take in order to make that happen. David: Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the topic, Can You Multiply Money? Welcome back, Jay. Jay: Hey David, of course you can. I have a tree in my backyard. Money grows on it and I just have to water it every year. What else do I need? David: Nice. No, that's great. You got a money tree. You're in great shape. When I think about the abilty to multiply money, I know that in the early stages of some of my businesses, and in the early stages of trying to figure out how to make them work, I was able to multiply money. But I was multiplying it by fractions, you know. So... If you multiply money by 0. 5, you now have half the money you started out with. So I think we're all able to multiply money. But, ideally, we want to multiply by whole numbers. Jay: Yeah, I agree, but we also subtract money.

I got a lot of great feedback from last week's episode on how to create explosive growth in your business. So today I'd like to expand on that topic a bit and start laying out the steps to make it happen. If you're serious about creating explosive growth in your business, let's start by discussing where that sort of growth begins. It's not in your marketing, not yet. It's not in your sales scripts. That comes later. And it's definitely not in whatever new shiny object comes flying across your screen as you scroll on social media. Instead, it starts between your ears. Here's what I mean. If you look at the most successful printers and promotional product distributors, and really the leaders in almost any industry, a big difference in what sets them apart from their competitors isn't luck. It's their mindset, the way they think about their business, their clients, their messaging, and their results before they do anything to reach out to them. And while you probably already know that's important, you als

Want to create explosive growth in your business? If so, consider this: Why is it that some businesses take off like a rocket while others can languish for months or years without getting the traction they need to grow? Why do some businesses plateau at a certain level and struggle to break through, while others are able to grow consistently? In my experience, it boils down to three things we'll discuss in this episode. Recently, I was reminded of a story about how Chinese bamboo trees grow very slowly underground, for years, completely unseen. The people who plant these trees water and fertilize the soil every day, even though there are no signs of life. Sounds tedious, right? Watering the same patch of dirt for years? I mean, that HAS to feel pretty unfulfilling at times. But the amazing part of the story is that roughly five years after planting -- when the bamboo finally breaks the surface of the ground -- it can grow up to 90 feet tall in just five weeks. That's an example of how to create expl

To turn focus into profit, consider this. Your focus determines the level of profit that you generate. Because the people you meet, the conversations you have, all of that flows from your focus. So when you focus on those activities, the likelihood of increasing your profit increases dramatically. David: Hi and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss How to Turn Focus into Profit. Welcome back, Kevin. Kevin: It's great to be here. Thanks for having me, David. Focus. Focus is something we could all use a little bit more of probably in our day-to-day lives, but is that a rare skill in business today? In the people that you work with? David: That's a great question. I think for some people it is problematic. I think that's the nicest way to say it. If you lack that focus, then it's going to be a lot more difficult to accomplish the things that you want. So if it is something that you're already good at, then the question becomes, how do I best harness that? Can I turn focu

The success of your business is always determined by the what, why, when & how. What are you doing? Why are you doing it? When are you doing it? And How? If you don't have the desire to help your clients, if it's all about you making money, or if it's all about you accomplishing a personal result for yourself, and you don't have enough care or consideration for the person you're selling to, I think it's going to be hard to be successful long term. David: Hi, and welcome back. In today’s episode, co-host Kevin Rosenquist and I discuss the what, why, when, and how of your business. Welcome back, Kevin. Kevin: Good to see you, David. How you doing? David: Doing great, and you? Kevin: Good. Good. All right — so, what, why, when, how. Let’s start with the first one. Why is it critical to define your what before anything else in business? David: Well, the way I look at it is, if you don’t know what you’re doing, then why you’re doing it, when you’re doing it, and how you’re doing it are kind of irrelevant. Kevin:

It's important, no matter who you're partnering with, from a business standpoint, from an employee standpoint, from a VA standpoint. Whoever you choose as your business partners and colleagues have to have the skills that you lack, if you want to be able to accomplish the things that you need to get done. David: Hi. Welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of choosing business partners wisely. Welcome back, Kevin. Kevin: It's good to be here. David. I'm excited to talk about this because this is always an interesting topic. David: Yeah. When we think of business partners, we tend to think of people that we're actually going into business with. But there's really sort of a wider group of people that could potentially fit the bill here. So I think it's important to cover that as well. Kevin: The first one you spoke of, the actual business partner, business partner. I mean that can test a friendship. It can test a relationship, it tests all kinds of stuff. So in yo

We'll basically help you to look at where you are now and where you're looking to be in terms of getting something from ideas to actions and systems. Because without those three levels and without prioritizing it correctly, you can spend a lot of time, invest a lot of effort, and not get to the results you're looking for. David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of ideas, actions, and systems. Welcome back, Kevin. Kevin: Good to see you, David. Let's dig right in. Why do so many businesses get stuck at the idea stage and fail to even move into action? David: It's a great question. I think ideas in a lot of ways are kind of the easy part. We have a brainstorm, we're like, this is brilliant, let's do this. And then we have another one has this, brilliant, let's do this. And here's another one. This is brilliant. Let's do this. And then the question becomes, okay, what are we actually going to do? I know this has happened to me over the years in my

We're going to interact with people who are not ideal clients. But salespeople have trouble when they're afraid to disqualify a prospect. To say, okay, I'm no longer going to follow up with this person. I've always viewed it a little like the game musical chairs that you played as a kid? You have a certain number of people going around, and a certain number of chairs. When the music stops, everybody scrambles to get a chair. If you don't have a chair, you're out, right? I view prospecting that way in some respects. Where you have to, at some point, start to prune the list. You have to start to get rid of the people who are not likely to become clients. If you're afraid to do that, you will continue to leave the same number of people and chairs. Jay: Yes. David: And if none of them are buying, it's not going to work well. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing letting ideal clients know you're alive. Welcome back, Jay. Jay: Hey, so good

When we talk about the idea of effective sales follow-up, what does that mean? It’s effective in terms of making sure that we’re on the same page with the person, making sure that our conversations are moving forward, making sure that their questions are being answered, and ultimately getting to a decision. Are we going forward with this? Are we not? And if so, when is that going to happen? David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing effective sales follow-up. How much is too much? Welcome back, Jay. Jay: Thank you, David. Such an important question. And again, something that I struggle with. You know, I have a customer management system, and it shows me I talked to them three days ago. And it comes up on my tasks and it says it's time to talk to them. And I find every time I go through this emotional thing. Are they going to think I'm bugging them too soon? And a lot of times I'll say, let's give them three more days or let's give them two m

If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relationship, because that's where all their desire comes from. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss creating desire with your communication in sales. Welcome back, Jay. Jay: Hey, David. It's great to be here, as always. read this title and I've been thinking about it, but I'd love to hear your perspective up front. What do you mean creating desire with your communication? David: Well, I think if we're In the business of conveying value and providing products and ultimately selling something to someone else, the only way that happens is if there is enough desire created in the other person to make them want to move forward. Without the desire to move forward, it's never going to happen. It's kind of a funny word, particularly in sales. We tend not to use words like desire a whole lot. We tend to thi

Last week's discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related to how to fix this. How can I help myself and/or my salespeople to be more conscious of the actions we need to take, and to take those actions on a consistent basis? Hi and welcome back. In our last episode, we touched on a lot of important points related to what I would call The Zero Accountability Salesperson Culture: Most businesses don’t deliberately create a zero accountability culture. It just happens when systems and processes are missing. When salespeople say things like, "It’s going great, I'm having a lot of good conversations. I’ve got a lot of people in the pipeline," that tells you nothing. Without metrics, it’s just wasted words. Accountability is not punishment. It’s about providing clarity on what’s working, what’s not, and how to fix it. If you haven't thoroughly reviewed that episode, I encourage you to go back and check it out now.

The zero accountability salesperson is at a big disadvantage. Selling is all about being able to produce. And the only way you're able to produce is if whoever is doing the selling has some level of accountability, whether it's to themselves or to a sales manager, or to your spouse, whoever it is, right? If you get home from work, and you didn't sell anything as a salesperson, you might get in more trouble at home than you got in at work. So accountability is always big. David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the zero accountability sales person. Welcome back, Kevin. Kevin: Good to see you. Zero accountability salesperson. What does that look like in a sales team? David: Salesperson? Salespeople? It's not pretty, man. It is not pretty. And it's nothing that anyone deliberately sets out to do. In most sales organizations, the problem is that the company itself does not have the systems and processes in place to allow their salespeople to become more acco

There's always going to be a bottleneck in sales. There's always going to be something that is not working as smoothly or as ideally as it could or should. And our job is to constantly identify, what is it now? What is it today? Now that I got this other thing fixed, what's the new thing that's slowing us down? David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss your biggest bottleneck to sales. Welcome back Kevin. Kevin: Great to see you, David. And this is definitely one that I think anybody can relate to no matter what business you're in, but you're talking about your biggest bottleneck to sales. Let's not bury the lead. What is it? David: In every business there is generally, more than one bottleneck, but there's one big one that is going to keep you from hitting the next bottleneck, or the one after that, or the one after that. And if you don't tackle that first one correctly and get rid of it, then you never get to down the line. It's like an assembly line. If

It's one of those nuances that when you're transforming the leverage points in your business, the prequalification follow up is different than the post qualification follow up, but they are both very important leverage points. David: Hi. Welcome back in today's episode, cohost. Kevin Rosenquist and I discuss transforming the leverage points in your business. Welcome back, Kevin. Kevin: Hey, David. Great to see you. I'm excited to find out what you mean by this. So can you just start by sort of talking about what you mean when you refer to leverage points in a business? David: Yeah. I think particularly for salespeople and business owners, there are certain specific leverage points that make a huge difference when you're interacting with clients, and a lot of it starts with who you're going after. You know, just the targeting aspect of it. And a lot of people will take anyone who can fog a mirror, you know, they'll take anybody who stumbles in the door. And if you want to be a little more proactive about

Here's a quick message for printers and promo product distributors who would like to grow their businesses and dominate their markets starting in as little as 22 minutes a day. If you own a such a business, even if it's a small one, that may sound impossible to you, but give me just 45 seconds and I'll explain why it's not. First, it never occurs to most business owners in our industry that they could dominate their market. For that reason, they never even try. Instead, they set small goals and often struggle to achieve even those. Second, even if it DOES occur to them, they don't know how to do it. They don't know the exact steps. They don't know what to do. But with the right steps, they can start small, and grow and dominate from there. Third, 22 minutes a day. What's up with that? Well, that's the difference between doing nothing each day and doing something. Most business owners spend roughly zero minutes a day focused on market domination. So even a small amount of focus, like the sun through a m

David: Hi, and welcome back to today's episode, co-host Kevin Rosenquist and I discuss the lead quality matrix. Welcome back, Kevin. Kevin: Good to be here. Excited to chat about this, because I don't know what you're talking about. Kevin: So what is this lead quality matrix and why is it important? David: Well, a lot of times in my work with clients, we're talking about leads. "I need more leads" and "I got to get more leads," everybody's always talking about leads, which is very important. But as we're getting these leads in the door, sometimes it's a good idea to say, "okay, well who do I actually want to bring in?" Now, in our work with clients, we are very big on qualification. We want to make sure that the leads that we bring in are being qualified as quickly as possible. Because if they're not qualified, we don't really want to spend a whole lot of time interacting with them. So when we're bringing new leads through the door, obviously we're going to try to disqualify the not so great ones in th