Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday?  Monday is going to come and go regardless if you crawl back in bed or take it on like a champion.  Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.  Answer these questions...  Are you owning your Monday? Or are you letting your Monday own you? Are you letting negative people impact your positive mood on Monday?  Are you letting email control and take over your day and week?  Do you have a "not to do" list?  Are you in the right mindset to start your Monday? Are you taking time on the weekend or working 24/7? Are you prioritizing the most important projects, people and meetings as the top priority?  Are you owning your mindset, mood and results?  Are you making up excuses?  Take a listen to the 127th episode of the Social Zoom Factor podcast for 10 tips to help you rock business and life results on Monday! No more excuses. 

Triberr is a platform that brings together smart,  savvy and talented bloggers, podcast and content producers of all kinds. It’s a mini social network that helps content creators amplify their content, find new bloggers and build community.    Using Triberr effectively is both art and science. There are some who use Triberr for self serving reasons and/or are using it to blast noise to an already crowded, noisy online world. However, there are even more people who are using it to find great content, provide their audience with valuable content, learning the perspective of others, establish trust and credibility and the list goes on.    We have had great success in using Triberr for the past few years to successfully grow our online brand, establish trust with our audiences, consistently provide value to our readers and listeners and most importantly grow our business.    Take a listen to the 126th episode of the Social Zoom Factor podcast to learn exactly how I use Triberr. I also share the fun story of how I

There is obviously not a shortage of content, conversations and brands begging for your attention. Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise. The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media. However, unfortunately many marketers take the lazy way out and are thinking it is their purpose in life and business to fill a media blank space that doesn’t exist. They for some reason think that if they are not blasting their brand message from a megaphone that people will not hear them. When in reality if they shut their yapper long enough to listen, engage and provide value they could be spending far less time on the social networks and providing much higher value. It’s not about being the noisiest one in the room. It’s about being the brand, the guy, the gal, who can provide the absolute most value. It’s a

We are living in exciting times with the advancements in technology, big data and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.    Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.    Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, Twitter profile or Instagram account. Then after months of wasted time they wonder why they have little to no real measurable business result.    If you want to see success in online marketing you must activate your audience to help them achieve their goals. When you inspire your

The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them. The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet if you look at some of the most powerful brands on earth they are also connected via community. The fans of the community share their love for the brand and product via Twitter, Facebook, Instagram and the list goes on. Or they may not ever share their love for that awesome burger they just devoured at all via a tweet or post of any kind. Instead they may simply show their love for the brand by simply buying the product and being a loyal, paying customer or evangelist. People want to be part of something bigger than thems

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention. Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community. Are these some of the questions keeping you up at night? How do you break through the clutter? How do you stand above the noise? How do you earn the ear, eyeballs and mind of your ideal customer? How do you get more people to listen to you? The most important question you should be asking is WHY.  Have you ever considered that maybe you are asking the wrong questions? Instead, try these questions on for size: How do you provide the highest value possible? Why should anyone read your blog, watch your video or listen to your podcast? Why should anyone care your brand exists? What are you offering that is unique that 100 other people just like y

If you haven't heard about influence marketing you have likely been either on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.  Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.  As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. Many are doing it without really knowing they are damaging relationships.  I developed episode 121 of the Social Zoom Factor podcast with a goal to help marketers brand new to influence marketing as well as seasoned veterans get the most out of their influence marketing programs.  The goal of today's podcast is to save you some heartache, wasted time and help you save your reputation along the way as you build, launch and execute your influencer marketing program.  I share with

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?  Don't give up! You have already invested in your online brand, blog, website, and content marketing. What you need is a simple refresh to revive and reinvigorate your content marketing.  Take a listen to episode 120 of the Social Zoom Factor podcast for 5 top ways you can easily refresh and revive your content marketing starting today!  This episode is part of a new series "You are the Media." In this series we are diving deep into how to build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business

Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night?  Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have?  If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience.  Episode 119 questions and answers will cover the following:  Using social media to test a product and do market research before launch  Where to focus for a new online business? Thought leaders and influencers, ideal customers or both?  How to price social media services Where I get my inspiration  Have a question? Submit your question via voice mail right here on this site and I will play it live on the podcast and answer question for you! All instructions are here-> Ask Pam a Question     

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them?  Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing?  If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author of the newly published book,  Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business.  In this episode Mark explains why people share content, who they share content with and how you can increase the sharing of your content by earning trust and connecting emotionally with your alpha audiences. Mark Schaefer is a globally recognized thought leader, international speaker, consultant and owner of the award winning blog, Grow. Mark is also the author of The Tao of Twitter, and Soc

Unless you have been living under a rock, or on an island all by yourself, you have likely heard of "Mobilegeddon" or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the people who has been living under a rock and/or ignored Google's announcement informing the world this was coming back in December 2014 then this is likely not good news for you. Don't freak out on me. In this 15 minute episode of of the Social Zoom Factor podcast I am put this new update in a nutshell for you. I provide you with the most important information you need to know as well as what you can do to ensure your site is in good graces with Google and it's new mobile search ranking criteria. In this 13 minute podcast

Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice.  Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precious customers and audience from communicating with them.  If you are a business owner or business professional would you ignore your customer if they called you? What about if they walked through the front door of your business? Would you ignore their actions if they went all around town posting up signs telling people how terrible or great your business is?  Brands are ignoring their customers who are doing these things today. Their paying customers and fans are communicating with them via Twitter, Instagram, Facebook,

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization. It is time digital marketers step up and lead. It's time the senior digital marketers own their programs. They need to learn to say no. They need to develop a plan and obtain the resources needed to implement it. Do these problems sound familiar?  You struggle with getting buy-in for your programs You lack adequate budget for success You are forced into tactics and strategies you don't believe in Your are executing Random Acts of Marketing (RAMs) You struggle with proving value for yourself and/or your team  You wish your executives better understood your goals and objectives  Your program is

Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. The focus on data should be to create delightful, meaningful conversations, experiences and relationships that can help sustain both business and life. This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract

Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. The tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?  As you end the weekend, start the weekend, start your week or end your week I simply ask you to think about these two words... menial and meaningful. Make sure you are focus on the right things.  Take a listen to the 112th episode of the Social Zoom Factor podcast to learn more. 

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered. Online marketing and social media never has been and never should have been focused on number of followers, Klout scores or other vanity metrics. What matters is being able to inspire, connect, and move an audience. What matters is being able to change minds, touch hearts and connect emotionally with the people within your community. Remove the buzzwords of the crazed digital world and boil it down to what really matters. It has and will always be about human beings. It's about the people. It's about connecting humans with other humans. It's about helping the humans within your communities solve their problems and achieve their goals. It's about connecting humans to be part

If you are attending live in person industry and networking events or trade shows you are likely investing a decent amount of both money and time. How can you maximize your ROI for the time and money spent? Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with networking, pre and post event planning and execution. In this 30 minute podcast you will learn:  5 Tips to maximize ROI at in person events How to set goals and objectives for attending an event Why pre-event planning is key to maximizing your time invested Tapping into private social networking groups such as Facebook and LinkedIn Importance of researching events on the front and back end of the main event that you can attend Reaching out and connecting to speakers, organizers and attendees via Twitter and other social networks pre-event Creating Twitter and other lists to keep track of contacts Importance of not being shy and reaching out to people you may not know prior to ev

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression. In a nutshell your brand is your promise to all those who come in contact with your brand. It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. When done right it will also help differentiate you from your competition. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Your brand is so much more than your logo. Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communic

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.  When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above? Even the best business leaders and marketers get overwhelmed with staying up to speed with new media, social media and integrating it into the DNA of their business. Social media is both art and science. It's easy and dangerous to get caught up in the tools and technology that you lose sight of why you are doing it in the first place. Are you getting so focused on building your community, generating revenue, growing your email subscriber list that you are falling to lazy marketing behavior? Or even trying some spammy tactics that are hurting yo