Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small.   How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? How do you bust ahead of your competition once and for all?   This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited as an Adobe Insider to get a behind the scenes look at how Adobe is driving innovation and empowering their clients and community to change the world with amazing digital experiences.   The truth is that your product is marketing. Marketing is your product. How you market, how you sell is what will drive you turbo speed ahead of your competition.   A top goal for every marketer should be to create the most delightful, amazing, memorable customer experience possible.   Combining art and science to create real-time, delightful

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?    Many marketers stay far away from analytics data and measurement as they think it's too complicated. The truth is that understanding analytics measurement systems doesn't require a math or analytics degree.    Even better, you can quickly learn enough to be intelligently dangerous in short time. Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.    Take a listen to the 106th episode of the Social Zoom Factor to learn how to get started with Google Analytics as well as 10 Top Metrics you should be using today to understand and grow your online platform and business.    In this 30 minute podcast you will learn:  The power of Google An

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.  Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Even worse they start copying, pasting and regurgitating other people's content. They copy, tweak and pretend it is their when in reality they have often lost the real meaning of it without even knowing. They wind up hurting their brand more than helping.  Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it also requires both art and science to see real benefit.  Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you

Your customers, employees, audience, partners and online social media community is human. They eat, sleep, breathe and talk like humans. So, why are so many of you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do you keep trying to win them over with stupid stunt marketing and upside down tricks? Your audience wants to see you, hear you and understand you. They want you to inspire them to connect and engage with you. They want you to help them achieve their goals and objectives. They want relevant content and conversation that makes them think. They want you to inspire them to do more, be more, achieve their life and business goals.  better and be better. So tell me, are you doing these things? Are you even thinking about these things? Or are you too focused on yourself? Too focused on your own campaigns or developing the next big thing that you forgot why you were doing it all to begin with? Humanizing your brand is a requirement,

The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to build relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consistently provide value and connect in a real, human and memorable way. You can not fake being relevant. You can not fake earning trust. You certainly can't fake a relationship that has depth. Take a listen to the 103rd episode of the Social Zoom Factor podcast to learn why you must make it a top priority to stay relevant in the mind of your customer. In this 30 minute podcast you will learn:  The questions you should be asking to stay relevant How to stay relevant in the mind of your customer Why failing to plan is planning

Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin' their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world. Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start? If this is you, then you are in luck as this episode and new series of the Social Zoom Factor podcast is going to help you quickly understand how you can begin to brand yourself and your company using Twitter. This is the first in a series of podcasts that will put how to build your online personal and business brand in a nutshell for you! Over the course of the next few weeks we will be digging deep into each of the major social networks as well as overall brand architecture building strategies and tips.  Take a

Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members make the desired action or purchase decision? Does a visit to your blog, website or Twitter stream provide information that helps your customer become inspired to further connect with you and your brand? Or it is pushing them away to your competition? 76% of marketers believe they know what customers want. However, only 34% have ever asked them. The truth is many marketers don't know their ideal customer. They don't know what keeps them up at night or how they can best help them solve their problems. If you want to achieve real results using social me

It's official. We have hit 100 episodes of the Social Zoom Factor podcast! Little did I know when I set out to test the media waters with podcasting July, 2014 how much I would fall in love with the medium. We did the research and had solid plans for how to integrate podcasting into our business model, ensure we were providing value for our existing social communities and strategically align to overall business and life objectives. We knew the future of podcasting was bright and wanted to be at the forefront of the movement to audio. I had no idea though that myself and our online community, customers, friends and partners would like it so much that I wouldn't even need to publish a regular blog post for over 7 months! Have you considered adding podcasting to your marketing and communications platform? Would you like to explore how podcasting can help you better connect with your audience, deliver better content faster and more efficiently and help you zoom results in your business? Take a listen to the 100th

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?   Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram? As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks? Should your CEO, CMO and other executives even be on Twitter? If these are some of the questions you have, tune into this episode of the Social Zoom Factor podcast as I answer them for you. In this "Get Real" style of podcast today I lay it out there for you in plain english and tell you exactly what I think on these important questions I have been asked by business leaders across the globe hundreds of time. In this 15 minute podcast you will learn:  Should your CEO be on Twitter? How much time must you spend on time to be an expert? Why being online all day is not a

Your worth on this planet is not measured by the number of social media followers you have or your Klout or other influence score. Instead, what matters is the lives you are able to impact and change.  What really does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader?  Would you like to know how you can you become more influential to better achieve your business and life goals? If yes, then this is the episode of today's Social Zoom Factor podcast is for you.  In this 15 minute podcast you will learn:  What is the definition of influence What is the definition of social influence  5 solid tips to become more influential  Why you must focus on helping your audience and community as a top priority  Why you must build a community that helps one another. Why influence requires changing mindset and driving action  Why you must stay true to yourself   This is the third in a series of conversations that will cover influencer marketing in detail. Take a

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch. How do you stand out from the crowd? How do you rise above the noise? One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market co

You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Are you one of these marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. In this short 20 minute podcast you will learn:  What is the definition of influencer marketing The four main activities for influencer marketing How to find and select influencers to work with your brand How to identify your top influencers Why numbers are not everything. Quality over quantity is the goal. How not to recruit and kickoff a new relationship with influencers. This is the first in a series of conversations that will

The Patriots were clearly not the only winner in the Superbowl XLIX. The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! On this episode of the Social Zoom Factor podcast I provide the following as it relates to the social media and brand advertising portion of the SuperBowl XLIX: A recap of the Social Super Bowl statistics including the top social moments, winning and losing brands in gaining attention from the SuperBowl social audience My thoughts on some of the top SuperBowl commercials and why some flew and some flopped 8 takeaways from the SuperBowl brand advertisers we can all learn from and incorporate into our business today You can listen here or on iTunes, Stitcher or SoundCloud! A few stats to wet your social whistle:  For a 30 second commercial during the Superbowl, NBC was seeking $4.4 - $4.5 million! This was the most tweeted SuperBowl event ever with a record breaking 28.4 million tweets during the broadcast, second on

The SuperBowl is right around the corner and presents tremendous opportunity for brands to jump into the spotlight. Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second! The good news is that you don't have to be a huge brand to tap into the energy of the SuperBowl to power up your brand! Check out this episode of the Social Zoom Factor podcast for 10 tips to make a touch down with your marketing this upcoming SuperBowl weekend! Episode Highlights 10 SuperBowl marketing tips for brands big and small  How to tap into the energy of the SuperBowl even if you are a small brand Why you can't use the SuperBowl logo on your marketing materials How to associate your brand with the SuperBowl without using the trademark How to tap into the power of

There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!   One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be.   It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more business. The harder part is figuring out what are the RIGHT steps for you to achieve real results in your business.   In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, answers two of the top questions she receives in regard to social media and blogging.       Episode Highlights   Why I don't over focus on blog comments as a top metric for success Why I don't hang out on Google Plus 24/7, 365 days a year How I stay focused on top priorities Importance of

Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. No longer is it required to have a full time, dedicated design team on staff to serve up a good healthy dose of visual content marketing for your audiences and clients to devour! Now even small marketing teams can easily take photos with an iPhone or other smart phone, mobile device and use them to engage their audiences via the social networks such as Instagram, Facebook, Twitter, LinkedIn and blogs within seconds. Visual marketing enable you to show your products without telling people about them. Viewers can then easily make their own decisions without feeling "sold" or pressured from you and your business. Let the visuals tell your story and help you close the sale! Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text

Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is a conversation happening in their honor already. The question is do they want to be a proactive part of the conversation. My agency, Marketing Nutz has worked with numerous franchise organizations. We help them not only implement social media, adopt new technologies but also setup an infrastructure that empowers the franchisees while also ensuring brand consistency, streamlined communication and ensuring the corporate organ

When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn't happen over night. You are going to need to roll up your sleeves and get to work. The truth is you need to slow down to speed up. You need to quit chasing shiny objects. You need to build yourself an integrated platform that works when you are not working. Leveraging your knowledge and reducing time spent to do such is the key to success. Building a platform that works when you are not working enables you to quit trading time for money. To do such you must set goals, architect it for integration vs silos, integrate the right technologies tha

Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls. There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation. What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out of control and tweets are flying left and right with angry TV viewers, customers, partners and friends? Should they ignore the tweets? Should they close their eyes to the Facebook comment stream with hundreds or thousands of comments complaining and sharing their negative opinions of the brand? Is ignoring customers and online community members on social media even an option? Take a listen to this episode of the Social Zoom Factor podcast for a case study in how CBS and the Under Cover Boss TV show has chosen to ignore

At the foundation of social media is people. Social media is about people communicating, sharing, engaging, laughing, crying, and living life together online. It's about relationships, meeting new people, finding old friends, and fostering relationships that help you zoom your business and life. Understanding how to nurture relationships, and most importantly bring people together so they can be part of something bigger than themselves is where the real power of social media comes in! Many organizations will assign a team member to be the "social media community manager" assuming this person can take charge on everything having to do with social media. Usually this happens because the business and marketing leaders making such a decision don't really understand the difference between social media and social business. Assigning an intern or entry level person to run a social media or social business program is a potential recipe for disaster for the business as well as a career demolition derby for the social