Promokitchen Podcast

In this episode of the PromoKitchen Podcast, PK Chefs Mark Graham of CommonSku and Robert Fiveash of Brand Fuel Promotions chat with Jim Martin of Kolder Incorporated. Kolder is the parent company of industry icon Numo Manufacturing. Jim talks to us about what it takes to create a much loved supplier brand, how to compete with a Made in USA product line, and how he’s been able to move beyond Koozies and into a diverse collection of unique and innovative products.

Every February a team of marketing and design geeks descend upon Raleigh for the annual High Five Conference. At this year’s event, no one was geekier than today’s guest. This someone dazzled the High Five audience with stories about how he became a one man graphic design branding machine and how local advertising campaigns were manhandled under the ruse of his newly formed, and gigantically reckless, Draplin Design Co. In today’s episode, PK Chefs Mark Graham of commonsku, Danny Rosin of Brand Fuel, and Tee Hamilton of CreativeAlchemy, speak with the one and only – Aaron James Draplin, who is also the founder of Field Notes. Listen in as they talk about art, graphic design and zigging while others are zagging. *Just a quick note to listeners of this particular episode: If you are sensitive to the use of strong language you should be advised that this podcast was left unbleeped and uncensored to maintain the authenticity and (as our resident Canadian Mark Graham would say…) flavour of the interview.

In today’s episode, PromoKitchen chefs Mark Graham and Dale Denham are going to take a deep dive into what it takes to deliver “ultimate customer experiences”. In today’s competitive landscape, customer experience is often the key differentiator that separates one company from the next. We know this to be especially true in the promotional products industry where commoditization and price shopping run rampant. The winners in this industry have long recognized that it’s the intangibles beyond price and product that create enduring and successful companies. So what does it mean to create the “ultimate customer experience?” Our guest today is the man who coined this very term. Please welcome to the PK Podcast, Scott McKain. Scott is the founder of The Distinction Institute, a company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue. He is the author of three Amazon.com #1 business bestsellers, all focused on teaching companies how to expand profits, inc

Today’s guest is well known for his technical savvy, social media wit and outsized ambition. He is also someone who has made enormous waves in the promotional products industry for over 20 years. Joining Mark Graham and first time as a podcast host Bill Petrie, is Geiger CIO Dale Denham. Dale is responsible for all ecommerce and IT functions at Geiger. Dale was named to Computerworld’s Premier 100 IT Leaders list for 2015 for his technology leadership and innovative approach to business challenges. Dale was recently elected to a 4 year term on the PPAI Board of Directors and is the first CIO to ever serve on the PPAI Board. A graduate from the University of South Florida, Dale was among the first 10 people certified as a Master Advertising Specialist+ by PPAI, recognized by ASI Counselor Magazine as one of "40 under 40", and was named one of Corporate Logo’s Most Influential People. Dale also joined PromoKitchen as a chef in January 2015. When Dale isn’t saving the world from bad technology, he’s at home

In today’s episode, Mark Graham and Danny Rosin get the chance to interview one of the industry’s most familiar names, Bill Petrie. Whether you subscribe to his riveting blog at brandivatemarketing.com or follow his pursuits on social media, Bill has truly made a dent in the industry. Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive team outsourcing company solely focused on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships. A speaker at numerous industry events, a serial creator of content marketing, and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive experience in coaching sales teams, creating successful marketing campaigns, developing operational policies and

Bill Korwitz is the CEO of industry powerhouse supplier, The Magnet Group. Bill joined the Magnet Group in 1996 and has led to company to a point where they now produce more than 300 million magnets annually. In addition, Bill was recently named the 2015 Person of the Year by ASI. PromoKitchen is a 501