Spa Girls Podcast

This is a special two-part series with the awesome Ines Johnson, a highly successful indie author who has an extensive background in television writing, media production and college education. In this episode (Part one), we cover Pen Names and Productivity...

In this episode we talk about power words: those TAKE ACTION words you use in your ads, your blurbs and your writing to get readers to take action - ie BUY your book /READ MORE.

Have you been told you need more reviews, but you don't know how to get them? Are you wanting to find some BETA readers, but can't figure out where they lurk? Ever wondered who you send an ARC to, and what you get in return?  This is the episode for you! We go through each topic, explaining the terms, telling you how to find more of them, and why they're all so important to us as writers. 

Sometimes the muse has left the building. Or you’re tired. Or something happens that you weren’t expecting. Yeah, like a pandemic. That’ll do it! There are probably very few people who haven’t felt the panic or sense of doom and gloom in some small way, and others far worse than the SPAGirls. It’s fair to say that we all took a moment (read a week or three) to get our heads back in the game, and even if you didn’t, that’s okay. Don’t beat yourself up about anything you didn’t do or won’t do if that is the case because it won’t change anything or make you feel better. However, if you’re like us, you’ll be ready to get back in the game. Writing is our livelihood, and we’re doing okay, so we thought we’d give you a few things that helped us.

This week the SPA Girls cover free and cheap (and simple!) marketing activities you can do right now! Many of those we talk about require nothing but a short time block and some brain-juice. We hope this inspires you - but please don't feel like you have to do them All At Once. Chip away, one activity at a time, as you have the time and energy, and you'll be on the road to better marketing.

In this episode, we talk with the wonderfully talented author Louisa George. She takes us through the editing process for those starting out in their publishing journey, or those of us who need a refresher on what should be done before we publish our books.

If you're anything like us, you're sitting around even more than usual at the moment... But never fear, the SPA Girls have you covered! We talk with osteopath Freya Scollay about how to keep active in difficult times, as well as what we can do as writers to keep ourselves in the best health possible. If you want to find out how to keep yourself healthy and fit in strange and unusual times (or even every day times) this is the episode for you!

We're joined in this episode by NYT Bestseller, the fabulous Alessandra Torre, to talk All Things Goodreads. Some authors are wary of Goodreads due to harsh reviews, but there are good reasons to use this platform and in this episode, Alessandra explains why.

Disruption – the entire world is feeling it at the moment, so how can we, as writers, keep our creativity bubbling and stay focussed? It’s hard – we’re not going to deny that – but looking at your schedule and productivity in a different way can help you stay a bit calmer, get some work done and prepare for when you’re on a more even keel.

We're joined by the awesome Ricci Wolman, founder of Written Word Media today. A marketing-tip-filled episode that covers how authors can best use promotions companies/mailing lists to boost their brand and their sales.

If you've been wondering about how to make the most of being in KU...this is the episode for you!  Lucy Score is the bestselling author of romantic comedy and contemporary romance novels and she's been doing super well in KU. We asked her to be on the show to tell you how to make the most of being exclusive to Amazon as well!   Lucy is smart and savvy, and gave us some fantastic tips, so be sure you have a pen and notepad with you as you listen to this one! She also has one of the best author taglines we've seen to date: "Writing romance so steamy, her family can't look her in the eye!"

IT'S IMPORTANT TO KNOW AND UNDERSTAND WHY YOU'RE POSTING ON SM:  Have a specific goal, and know why you want to achieve it. Just doing it because everyone else is doing it is a terrible reason. You won't be motivated to continue and you won't know what kind of content to put up, and you won't achieve anything.  Listen to this podcast, www.spagirlspodcast.com, where we give you some ideas and explain what platforms are available and what their focus is.

This week, we are absolutely delighted to talk with romance author and superstar, Cora Seton, about writing organisation, branding, mindset and having a stellar strategy. We had the privilege of hearing Cora speak at last year’s Romance Author Mastermind, and we knew immediately she was someone we desperately wanted on our podcast and to share her wisdom with you, our listeners.

How can we write great description without it sounding cliched, over-written or just plain boring? Listen up and we’ll share all our best description writing tips from ourselves and from some great writing teachers. We’ve compiled extensive notes to give you ideas on how to use description effectively in your writing, without overwhelming or underwhelming your readers (or yourself!) …

In this second episode with bestselling author Elana Johnson, she gives us all the juicy details of how she has created her bestselling career...  From the new release strategies that she uses, to the kind of advertising she does, and even the right mindset for being successful - Elana talks about it all.  She talks openly about her career, tells us about the mistakes as well as the successes, and gives us all the details on how she managed to have her first 100K month in January 2020.  This is another amazing episode with a talented and hardworking indie author! 

Ever wondered how you could get more writing time in your day? Today in the SPA, we talk to uber-productive USA Today bestselling author Elana Johnson, about what she does to get her writing goals completed. She writes adult contemporary beach romance and christian cowboy romance under two different pen names and is currently publishing at least one book a month. And just so you know that her work ethic is paying off... in January 2020 Elana hit a 6 figure month for the first time. Join us for another excellent interview with a top indie author!

We are delighted to welcome back NYT and USA Today bestselling romance author, Zoe York. Zoe is not only a fabulous writer, but she's a marketing whizz who talks to us today about building a marketable genre fiction series.

Is Amazon just one big mystery that you're struggling to unravel? Then this is the podcast for you! David Gaughran gives us some tips and advice from his soon to be released non-fiction book, AMAZON DECODED.

Are you about to get your cover organised? Or is there something wrong with the cover you currently have?  This is a must listen episode for all authors, but especially for anyone who's struggling with their covers.  Rebekah Haskell is an illustrator and cover designer who has been doing graphic design since she was a kid. She was on the covers panel at 20Books Vegas 2019, and definitely knows what she's talking about. She's got some amazing insights into covers, and how to make sure your covers are the best they can possibly be. Learn how to figure out the best cover for your genre, how to work with designers and what your cover needs to be doing for you.  I took copious notes, and we all learned something new about covers! 

We love the idea of visualising a word to describe how you’ll be in 2020. What difference could a word make? The answer is, it won’t unless you put it into play every day. If it’s a word that speaks to you, then make the most of it. Use it. Journal about it. Post it somewhere you can see it. Put it in your phone and calendar. You can find out our words and what we intend to do with them in this week’s episode of the SPA Girls Podcast.