Linkedinformed Podcast. The Linkedin Show

Show notes News LinkedIn have changed how we edit our profiles. I have produced a very short video (30 secs) to demonstrate the changes It would appear that LinkedIn are testing a new way to invite from someone's profile (desktop app), this means that clicking 'connect' will just send a standard message. In order to customise the message you now have to hover over the disclosure triangle and select 'personalise invitation' as below This has only been seen by a few users so far so is obviously in the early stages of testing. Nominate your best LinkedIn company Page of 2014 40% of LinkedIn users earn over $100k per year according to Comscore. This fact and many other come from this fantastic and well researched article on DigiDay.com. The article is about Dan Roth the Executive Editor of LinkedIn. I would recommend you read it. Commentary A trip down memory lane. In the Digiday article they include an amazing link to a short piece about the start of LinkedIn posted on 7th May 2003 (2 days after LinkedIn's

show notes News Jeff Weiner sells a fifth of his shares and nets a cool $10 million! You can read the detail here if you want to get green with envy! Facebook are rumoured to be planning a new 'Facebook at Work' service which could be a rival to LinkedIn. I'm undecided on whether this would be a good thing or not but I also doubt Facebook will follow through on it. LinkedIn launch a new 'Course Certifications' feature Commentary Following an acceptance of an invitation to connect from a profile that didn't look fake (OK the profile picture is terrible but I've seen much worse!) I then received the following message; I'm not going to deny it, for a brief second my heart skipped a beat! Then I did a quick check on Google and found plenty of articles about a very similar email scam from a couple of years ago. I also asked a shared connection called Sam Hooper who replied with the following; So it looks like I will have to wait a bit longer to find my multi millionaire benefactor

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile). Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption); statistics  92% of B2B buyers start their search online (Salesforce) B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB) 75% of buyers say they use social media as part of the buying process (IBM) On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council) 82% of our potential customers can be reached via social media (B2B Sales 2.0) purchasing journey edelman Click on the image for more information about Edelman's trust barometer; next generation Here come the Millennials... 50% of the global workforce by 2020 75% of the global workforce by 2030 “Social media is by far the dominant way M

show notes   News   Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today! Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same? LinkedIn have announced their 3rd quarter results. 332 millions users 90 million unique visitors 28 billion page views 45% growth in revenue Analysts impressed with the results but not the outlook! Commentary   LinkedIn have really been pushing skills again with this article being just one of many over the last few weeks. I have been very impressed with Conspire, a new FREE service that allows you to manage your contacts by analysing your email activity. You can now add attachments to LinkedIn messages. If you want to be notified of such changes by email you can subscribe here Publishing on LinkedIn. Is it really worth it? As

  show notes   You can view Darrel's LinkedIn profile here   Darrel's Story   25 years in sales, mainly in the UK. Wine trade, screen printing and signage. Moved to Perth, Western Australia in July 2012 - knew no-one! Business Development Manager role for a signage contractor Threw himself into LinkedIn Annual target exceeded within 4 months! 50% of sales came via LinkedIn Decided to aim to become Perth's social selling 'go to' guy Launched Social4Sales - already fully booked until mid December! Other links   Gary Vaynerchuck Gary Vaynerchuck's books (my favourite is Crush it) Gary's blog Darrel's next door neighbour...as featured in the podcast!   Thank you so much for listening, I really value your support and interest.   As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.   Help me to promote the podcast   It can be difficult to get noticed in iTunes and one thing tha

show notes   No interviews this week but plenty to catch up with following my vacation, I even managed to connect with Santa Claus this week...a very proud moment!   News   Another lawsuit is filed against LinkedIn and this one is just plain ridiculous! Apparently the ability to read someone's background and perform a few checks on LinkedIn when considering recruiting them violates a US law. Read the full story here. Has the world gone mad?! LinkedIn plans to expand its publishing team. Its becoming increasing clear that publishing is a core focus for LinkedIn as demonstrated by their plans to open a major new office in San Francisco in 2016. Jeff Weiner interview with Bloomberg LinkedIn hits back and asks judge to dismiss the lawsuit regarding the email reminders sent to those who do not respond when an invitation to join LinkedIn message is sent to them. As opposed to the other lawsuit, I can't see how LinkedIn can defend this. It looks like premium accounts may be about to re-vamped, effectively making the

show notes Searching for jobs on LinkedIn Update. Last week I talked about the 5 ways you can search for jobs but someone has revealed a 6th way - searching or browsing through updates in a company page  Some companies will have a specific 'careers' page on their company page (see top arrow) but you will also find jobs advertised in their status update stream (see bottom arrow) News New YOUniversity section which gives college/school students some great tools to help them select the right university for them. This is divided into three integrated pages, lets look at each; Decision Boards. This is the area where students can organise their search for the right course and university using a combination of organizational, social and insight tools. Rankings. (See image at the top of the page) This is the most controversial element where universities are ranked according to the 'success' of their alumni with getting the jobs they wanted. There were only five careers listed

Show notes News More shareholders sell their LinkedIn shares. Is this news anymore? LinkedIn state that Mozilla Firefox is the most compatible browser for LinkedIn and that they are not fully compatible with other browsers. LinkedIn make some changes to their terms of service this mainly relates to the ownership of published posts. InMail will be changing from 2015. LinkedIn are abandoning the 7 day guaranteed response policy and replacing it with a 90 day policy that allows you to get the credit back if the message is replied to. This may only apply to Recruiter and Sales accounts although the suggestion is that it applies to all InMails. Special Offer Want to find anyone and contact them for free on LinkedIn? This pdf cheatsheet shows you how in an easy step by step guide 5 Ways to Find Jobs on LinkedIn 1) Jobs Section (nothing more to say!) 2) Job Discussions in a group (see below) 3) Recent activity of Recruiters (see below) 4) Search Published posts (see below)

show notes   News   BeLinked. The new dating app that allows its users to find suitable dates via LinkedIn profiles. This makes perfect sense for BeLinked but is this a good idea for LinkedIn? LinkedIn Partners With Kaplan On 'Career Journey' Programme Irish judge allows papers to be served via LinkedIn account. Tips   Status updates gets 3x more views and comments when you post a picture as opposed to allowing a picture to show from a weblink. (see below) The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before. The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before.   Here are the view numbers for the Monday update (the one with a link, the bottom of the above two);   And here are the stat's for the one posted on the Tuesday with a picture attached;   As you can see there is a

show notes News DIALaBRAIN find an innovative way to use the media section of a profile (see below) LinkedIn Mobile (iOS & Android) apps now allow you to customize your invitation message. Its not very intuitive but at least it can be done! Here is how you do it (iOS) 1, Do not click on the link in the shortlist 2, Ignore 'connect' and click on the share link in the top right corner Write your message. Credit to Viveka Von Rosen for spotting this. Unfortunately this technique is not possible on the iPad app LinkedIn shareholders sell off even more shares, including CEO Jeff Weiner! Over 1 million jobs in the US are now being advertised on LinkedIn Advertising Update Following my request last week I have found two examples of successful advertising campaigns. One was a small scale 'sponsored updates' campaign that cost £200 and achieved 25 downloads of a pdf report (I'm not sure I would be happy with that myself). The ot

Episode 31. Do LinkedIn Ad's Work? September 6, 2014 Unable to locate audio file. show notes News The way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for PC. Feature retirement - InMaps is the latest to be culled. Unfortunately it is now too late to get your map as the site officially closed on 1st September. Here is a Techcrunch article with more detail. LinkedIn's new mobile app - Sales Navigator New feature - You can now export all of your historical LinkedIn data. Get your step by step guide on how its done by completing the form below;  Name * First Name Last Name Email Address * LinkedIn are considering easing their censorship policy for China. Article here 57% of LinkedIn users are 'engaged' Read more here 2 LinkedIn shareholders cash in by selling shares. Could this be a coincidence? Tip Jo Saunders has provided t

Show Notes   Topics and links (in blue) for this week;   News LinkedIn Settles Password Hacking Class Action Lawsuit for $1.25M The settlement terms provide that LinkedIn's paid users can submit a claim, but only if they declare that they read the privacy policy and were influenced by the company's statements about security. Between 2007 and 2012, LinkedIn garnered around 800,000 premium subscribers, who paid at least $19.95 a month for membership, according to court papers. But lawyers estimate that only 20,000 to 50,000 subscribers will be able to qualify for payments from the settlement fund. The US District court will hold a hearing in January to decide whether to grant the settlement preliminary approval. Who's viewed your profile ranking adds a new 'professionals like you' section but the algorithm is far from accurate (see below) Public profiles get an update If you want to keep up to date with LinkedIn's constant changes, sign up here to receive an email notifying you of every relevant update. Linked

Show Notes The UKPod14 conference was a great success and the keynote speaker was Jason Van Orden from Internet Business Mastery. This podcast is unlikely to be found on iTunes until we receive more 5 star reviews. If you enjoy the show please help out by submitting a review. This video explains how it is done. You can now subscribe to this show on TuneIn. Click here News Deep Nishar resigns, read his announcement here Published posts get a makeover, see this example New free LinkedIn feature alerts service launched. Register What are you doing when you listen to the show? Darrel Griffin is doing his ironing! Tune in next week to hear the full story of the LinkedIn sex pest! Question: Why do people view profiles anonymously?

News Could this the beginning of the end of personalised invitations? Watch the video below to see what happened when inviting from a newly created profile Introductions. It is long longer possible to send introductions to 3rd tier connections. This was spotted by Andy Lopata and covered in this post LinkedIn acquire Bizo - See official announcement here This article takes a look at what the Bizo acquisition might mean to us. Here is the Business Insider article showing the (alleged) leaked memo from Linkedin Groups Groups all too often come in for a bad press. In reality there are plenty of fantastic groups that offer an amazing opportunity to engage with and gain invaluable information from your prospects. Here is a link to Carl Whalley's Google Android Group Have your say. I would really value your contribution to the podcast. Please click on the voicemail link on the right edge of this page to leave your questions or comments or ping me an email at mark@linkedinformed.com Thanks for listening Mark PS An i

News Not much happened this week other than LinkedIn getting stung for $6m for a labour violation regarding unpaid wages. The BBC article is here Pay it Forward Wikipedia definition Question How can I save Pulse articles to read later? My solution is to use Evernote and their amazing web clipper but you can also use Pocket Other links New course for job seekers coming out soon on Udemy If you have any suggestions for people I could interview or topics you want me to cover then please feel free to leave a voicemail at the link on the right or drop me an email to mark@linkedinformed.com Thanks for listening.

Show Notes LinkedIn delivers encouraging Q2 financial results 313 million members 84m unique visitors 25bn page views (down 1bn from 1st qtr) $534m revenue - 47% year on year increase Talent Solutions makes up $322m of this - 49% increase Marketing $106m - 44% increase Premium Accounts - $105m - 44% increase See  full report here LinkedIn acquires Newsle  The new look LinkedIn mobile app Updates of previous news items Zapier has delivered some useful results but is a little complicated to set up New Galene search seems to have settled down and is now delivering very similar results to before Tip of the week. Be aware of 3rd party apps that undertake actions on your account that are outside of the LinkedIn User Agreement. Take responsibility for your own actions on LinkedIn, it's you that will get suspended! Question. What do I have to do to get my profile from 'expert' strength to 'All Star'. Answer = Get more connections. You need a minimum of 50 (aim for min 100) and have had at least 2 previous p

Show Notes News - Custom profile backgrounds are now being rolled out to non premium users Andy's LinkedIn profile Andy on Twitter Andy's Google Plus profile If you have any comments or questions please write to me directly at mark@linkedinformed.com or leave a voicemail at the link at the right hand edge of this page.