Linkedinformed Podcast. The Linkedin Show

I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go. In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!

This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England. Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.

Need to launch a book or promote an event on LinkedIn? A great way to do this successfully is to collaborate with influencers. This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn! Now his business is thriving!  Tune in to hear Michaels amazing story.

This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn. Kelsi was just doing her job - no automation or spam! A warning to us all!

This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions.

Can you generate leads and new business successfully without a sales navigator account?

Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have decided to create a step-by-step guide for starting out with LinkedIn video. 04.30 - LinkedIn news 25.35 - Video posts 01.02.50 - Post of the week

Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these people are the key to our success on LinkedIn so I want to look more deeply into how we attract more of them.

Welcome to this weeks LinkedInformed which is primarily going to be a continuation of last weeks chat with Andreas. I would recommend consuming that before continuing as it will provide you with more context for what is about to follow

A special episode this week as I chat with Andreas Jonsson, the CEO of the LinkedIn analytics company Shield. Sit back and enjoy listening as we get into all sorts of details about the LinkedIn algorithms, what types of posts engage, and plenty more.

We know LinkedIn groups aren't what they should be and that LinkedIn have left the functionality woefully short of Facebook groups but that doesn't mean that we can't make them work for us. It's time start taking responsibility ourselves and stop waiting for LinkedIn to pull their socks up. Dylan Jones is doing just that!

Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn. There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process.

One of my first tasks every year involves disconnecting with people who are no longer relevant or adding value to my LinkedIn network. Why do I and others do this and what are the benefits?

Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months. With contributions from Mark Lee and John Espirian, I take a look back at 2020

This is the final episode of 2020...and good riddance to it, what a year! I thought it would be fun to give you my predictions for next year but also to look back at some of my previous predictions to see whether I'm a visionary or not!

By reputation, most LinkedIn users believe groups to be the place where people pitch their wares but don't start or engage in round-table discussions. Is this still true and should we be taking a closer look at groups again?

Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent addition of Stories, where video typically features heavily, I thought it would be worth revisiting the topic. David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tips so I thought I would have a chat with him about LinkedIn video. Interestingly our chat was as much about content as it was specifically about video.

What happens after you connect with someone on LinkedIn? In this episode, I talk through my recommended post connection process. Plus my rant about the LinkedIn top voices lists and a brilliant post of the week.

Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days. Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary). Most About sections are about as interesting as watching paint dry! So why do we find it so hard to write something interesting and informative about ourselves? In this edition of LinkedInformed I’m going to focus on how to write an excellent About section and demonstrate some great examples.