Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer. You will discover - How EdTech is growing - How to sell app subscriptions to organizations - How she came up pricing for the organizations - Why she is selling physical products - Her outbound strategy - The #1 growth strategy -> free is not equal for everyone Shriya Sekhsaria is the Founder and CEO of Lumhaa. Show Mentions - Fav app: Mail SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and mark

Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign. You will also discover: - How do you convince your manager that ASO is a good investment when you already have a UA strategy that works - The #1 overlooked ASO strategy for million-dollar apps - How to implement ASO workflow for million-dollar apps Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/bVqHdQBixIo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com p

Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai. Topics Covered: 02:35 - How to onboard users to an app the smart way  09:18 - How to properly introduce new or idle features  09:41 - How to educate and entertain users through gamification  11:09 - How to personalize content  15:25 - How to communicate offers and boosting participation to campaigns  21:54 - Bewakoof App Audit 29:34 - How to increase your feedback from user surveys 31:39 - In-app messaging and stories within games  36:23 - how to use in-app stories with educational apps  37:09 - Does having a lot of stories increase app size  39:34 - UrbanYogi App Audit  You can watch this video: https://youtu.be/pgE1TPs67bk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search

Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together. You will discover: - What kind of research went into product development before building the product - How did they figure out monetization - The marketing channel they focused on for launch - How live chat improves your product - How to improve your product by collecting feedback & analytics data - The Firebase extensions to help you get data exported to BitQuery - Efficient web and mobile development using Flutter - What converts better mobile or web? - Working Jinjing Liang is the Co-Founder & CEO at Lovecast. Neil Parker is the Co-Founder and CTO at Lovecast. Show Mentions - Ahrefs - SheIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This wa

Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns.  You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - Part 2: Expand to other localizations - How to incorporate ASO into your UA strategy? Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/kgddQRMsS3o Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow

Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users. You will discover: - How VersusGame all started and the many pivots it had - The onboarding flow test that led to 70% more signups - How he tested the MVP of the product - How creators are turning to VersusGame for additional revenue streams - The early marketing campaigns that worked really well - How the app re-engages users - What's one thing he knows today that he wishes he knew when he first started in 2018 - Best organic and paid marketing channel today John Vitti is the CEO of VersusGame. Show Mentions - Fav app: LinkedIn SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve i

After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors? Topics covered: - How should you prioritize keywords - Should you try to rank for branded keywords Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: https://youtu.be/ySUE-YvwI4Y Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive das

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours. You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins. Topics Covered: 02:48 - The Psych Framework to a great onboarding experience 16:23 - Should you position your app against another big app eg. "evernote killer"  18:09 - What's the advantage of App Radar when you have details in Google Play console  19:47 - Will Android users ever pay for anything?  24:08 - FAQs 4 fun App Audit  30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps?  39:28 - App attribution for Apple Search Ads 45:13 - Is it better to send traffic to website rather than the app?  50:00 - Should you launch both

Today's guest has 11 best-selling books, influenced over a million people with her courses, talks, interviews, videos and books. You will discover: - How she first got started in the breathing sciences - How she first got started with digital courses on the web - How she validated her app idea with digital courses first - Why it's important to find good technical co-founders - Key lessons from making the app - How she used her influencer friends to help promote the app Nevsah Fidan Karamehmet is the CEO and Founder of Breath Hub. Show Mentions - Fav app: Freetrade SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on t

Did you just launch your app? In this video you will discover all the different strategies to jumpstart your app with app store optimization (ASO). Joining me in this series is David Margaryan who is the Head of ASO at CheckASO.io. You will discover: - Foundation of keyword research - How to brainstorm your keywords - Why competitor analysis is so important - Should we focus on low competition keywords? - Should we have paid marketing from the very start? Learn more about   CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw You can watch this video: http://youtu.be/06GbGI1i8UU Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords?  04:24 - How to structure your Apple Search Ads campaigns?  06:30 - What are the default rules and automation you should set up from the beginning?  12:55 - Can you track search ads all on your own?  14:37 - How to see the keywords listed under "low volume terms"?  16:00 - Is there a way to optimize download/install ratio from Search Ads?  17:21 - 85% of your downloads should open your app  19:46 - How does ASA impact ASO?  24:58 - Can you hack ASA by having a high CPT but low CPA?  27:58 - App Audit: Stand up! Smart reminder  39:00 - Should we switch to 3-day vs 7-day trial?  40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced  45:3

Today's guest has had major success with mobile games driving over 70 million players over the last 10 years! So why is he moving away from mobile to the PC / Console space? You will discover: - Why they are moving away from mobile - How to decide between a premium paid game vs free to play - Tools to do market analysis for the PC / Console space - His thoughts on how ads deter the game experience - How to get a partnership with a publisher - The marketing channels for PC / Console games - How setting a deadline helps you make a big decision Rob Segal is the Co-Founder at Get Set Games. Show Mentions - SteamSpy - Baldi's Basics - Frostpunk SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have de

Phone push notifications are a great way to bring users back into your app, but what's the best way to get users to enable push notifications? Well, here's a very interesting test between showing the default push notification vs a double optin where you ask users if they'd like to enable push notifications. Which one do you think won? You can watch this video: https://youtu.be/LSDmVGqbbJ8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, how he transitioned from in-app purchases to subscriptions, and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded. Listen to Chris's podcast episode: https://appmasters.com/indie-developer-3x-his-revenue-with-chris-onuigbo/ Topics Covered: 01:38 - How to overcome your fear of moving to subscription 03:16 - How to transition from IAPs to subscriptions 05:50 - How to ensure your app succeeds 09:30 - His two book recommendations that led to this app's success 11:28 - Do you recommend having a lifetime option? 12:20 - If you have an MVP, is it okay to charge for premium features 13:07 - How do you get people to share your app 16:10 - Money Buddy app audit 24:10 - Thoughts on cross platform development  25:35 - How Chris doubled his subscription revenue 26:57 - Why he built a com

Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover. You will discover: - How seeing his wife struggle with closing prospects helped him build the platform - How he decided what features to build first - How video can increase sales/customer feedback - How he determined his pricing strategy - How preselling the product helped its initial launch - Creative ways that he's seen work with videos Ruben Dua is the CEO at Dubb. Show Mentions - Fav app: Canva SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to

Which pricing strategies increased revenues by 65%? Discover the type of pricing page you should have within your mobile app to increase your revenue. We break down all the key elements of a highly converting pricing page. You can watch this video: https://youtu.be/XEW7WOmIiQc Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with ever

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Topics Covered: 01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels 03:57 - What criteria they are looking for in their acquisitions 05:43 - How they are finding apps to acquire 09:29 - What they do after acquiring apps 10:14 - Problems with transferring apps involving CloudKit & SMB program 12:48 - Is there a preference for iOS? 13:52 - How Reflectly is using micro influencers to drive downloads 20:20 - Minimal app audit 25:26 - What's the standing approach on stating social impact in the app description? 28:10 - Monetization tips: Why onboarding should be its on produ

Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover - How she built the first version of the app - Why you should focus on revenue first - Fundraising tips from raising over $7M - Focus on getting users - The SEO strategy that helped her grow - Being product first then monetizing data - Affiliate marketing as a great revenue driver - Month vs annual subscriptions - Promoting the premium features in email marketing strategies Sheri Atwood is the Founder and CEO at SupportPay. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all h

This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. You can watch this video: https://www.youtube.com/watch?v=l8CYxrOmdp4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com.

Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests and how to do feature mocking. This week's guest is William Labanowski, Founder / Lead Software Developer at WagerLab. Show Mentions: https://retool.com/ Topics Covered: 01:02 - How he 3x his app engagement with in-app content 09:10 - What is a good budget to spend on Apple Search Ads for a new social app 20:27 - GIF Maker App Audit 27:36 - How to start an App Marketing Agency  30:03 - How to run a Sweepstakes program 34:03 - Affiliate marketing as a revenue model 37:55 - Vector Logo Designer App Audit 49:57 - What's your best growth strategy 54:47 - MatchLyfe App Audit 56:53- The Google Ads trick to test your screenshot copy 01:01:20- What is the best soft launch strategy with little or no marketing budget? You can watch this video: