Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
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Marketing for Game Devs | App Masters Live (June 12, 2020)
11/06/2020 Duración: 01h09minJoin us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach. He shares why rewarded surveys is a must in any mobile game and his advice to game publishers out there who are pursuing a career in app publishing or looking to launch their own game studio. Topics covered: Is having the maximum number of games published in the store better than just one very well polished? What's the secret sauce in promoting mobile games these days? What is the best free email marketing platform I can use to reach out to 100K+ users? How to lower your cost-per-install What is the best network for monetization? Where to find the most popular and category of games? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/You
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787: How a Kickstarter Campaign Led to an Investor with Artur Zvinchuk
09/06/2020 Duración: 36minAre you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your value proposition and how they are using data to build new features. Artur Zvinchuk is the Co-founder at Youpendo. Show Notes: - Fav App: Babbel - Youpendo Kickstarter Campaign *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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How to Localize Your App Store Optimization for ANY Language
08/06/2020 Duración: 06minDiscover how you can use Apple Search Ads to find keywords for any language to localize your app. Apple Search Ads: https://searchads.apple.com/ Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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This Intermittent Fasting App is Making $300K a Month
03/06/2020 Duración: 13minDiscover the best practices that are helping this intermittent fasting app make over $300,000 a month. Fastic: https://www.fastic.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters ***************
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786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
02/06/2020 Duración: 38minToday's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Guilhem Duche is the Co-Founder and CPO of a European dating app called Once. Show Notes: - Zendesk - Fav app: YouTube *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Mobile Game Monetization: How to 2X ARPDAU
01/06/2020 Duración: 09minDiscover a simple way that you can 2X your double your ARPDAU. Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options. In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game. And on top of that adding rewarded surveys is a proven way to increase user engagement and retention. Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game. Now that’s what I call a win-win. TheoremReach: https://theoremreach.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Marketing for Game Devs | App Masters Live (May 29, 2020)
29/05/2020 Duración: 54minJoin us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters ***************
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785: How to Get Your First 100 users with Mike Watkins
26/05/2020 Duración: 19minComing up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product. Mike Watkins is the creator of Wealth Forecaster. Show Notes: - 99Designs *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Mobile Game Trends | App Masters Live (May 15, 2020)
25/05/2020 Duración: 01h08minJoin us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week we have... Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more. You will discover: - How to launch a multi-player game - Tips on how to start your own game studios - And the #1 mistake that game developers make (hint: not being hyper focused on the game) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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How to Increase Mobile Game Revenue Using Rewarded Surveys
20/05/2020 Duración: 10minHere's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Learn more about TheoremReach. In this video, you will discover: Where did the idea for TheoremReach come from? Why rewarded surveys? Rewarded surveys vs other monetization strategies Why rewarded surveys increase app engagement? What types of content is best for rewarded surveys? Get your free pass: https://www.appmasters.com/summit *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: App Masters Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing
19/05/2020 Duración: 43minToday's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now. Darius Moravcik is the CMO at Reflectly. Show Mention Fav app: Revolut Too Good to Go *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
15/05/2020 Duración: 52minOn this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses. Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms. Join us live every Friday on YouTube at 9am PST! *** SPONSORS App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *** If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests. Follow Steve and App Masters: YouTube: https://www.appmasters.com/youtube Instagram: https://www.instagram.com/stevepyoung/ Twitter: https://twitter.com/stevepyoung
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783: How to Grow a Podcast App with Markus Chow
12/05/2020 Duración: 21minComing up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization. Markus Chow is the creator of HiCast. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Gig Economy: The Future is Unlimited Services
06/05/2020 Duración: 07minDiscover why the future of the gig economy is all about unlimited productized services. Services mentioned: https://bench.co/ https://designpickle.com/ https://www.godaddy.com/wordpress/premium-support http://www.videohusky.com/checkout?coupon=20percent&via=steve28 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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782: ASO Keyword Strategy for Mobile Games with Martin Hudak
05/05/2020 Duración: 27minWant to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app. Martin Hudak is the Founder at wisee. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Attribution for Mobile App Tracking for iOS and Google Play
04/05/2020 Duración: 10minDiscover how to see where your downloads are coming from for iOS and Google Play. Also, discover the free mobile attribution tool that you need when you are just starting out. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games
28/04/2020 Duración: 43minToday's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company. Nadir Garouche is the Senior Growth Manager at Tilting Point. Show Notes - Fav app: Zero Fasting - How to know which SDKs are installed on a mobile app and what they track? (for free) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Decrease Your CPI With These Video Ads Example
27/04/2020 Duración: 14minDiscover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show. Get his latest course: Winning with Facebook Audiences Course Get 10% off with the code MDMA_10pct_52NAJF *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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780: How to Incorporate Monetization in Game Design with Tugay Alyildiz
21/04/2020 Duración: 39minStop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns. Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.
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Keyword Research Tools for App Store Optimization
20/04/2020 Duración: 10minDiscover the 3 free keyword research tools to improve your app store optimization. App Annie AppFollow OneLook Reverse Dictionary App Radar