Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.

Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.

Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.

Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0BfzlZG8MuQ

Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company. Ian Morris is the CEO and Co-founder of Likewise.

In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.

In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.

Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates. Jon Lau is the Senior Manager of Growth at DraftKings.

Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company. Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.

You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine". Robin Williams is the Head of Emerging Technology at Twinkl.

In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BNrqMJ4eUmk

You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users. Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters". Frank Argentieri and Paul Rosa are Co-Founders at GameForm.

I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be

Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews. Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.

If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible. However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k9waGOKhZIU

Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.

Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the VP of Marketing at 8fit.

How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting. Guillermo Gaspart is the Founder & CEO at BYHOURS.