Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
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745: The Uber of Lawn Care with Gene Caballero
20/08/2019 Duración: 28minToday's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him. Gene Caballero is the Co-Founder at GreenPal, Inc.
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How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data
15/08/2019 Duración: 11minIn this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-QupJs15P0
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744: Marketing Strategies Before Your App Launch with Tyler Bundy
13/08/2019 Duración: 20minAre you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.
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743: How to Build a Big Digital Product Business with John Bura
06/08/2019 Duración: 30minToday's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.
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How to Multiply Mobile Growth Using Apple Search Ads & ASO
05/08/2019 Duración: 08minDo you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.
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How to Get Celebrity Endorsements on Cameo
01/08/2019 Duración: 05minYou're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/SEU5E2PfE_A
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742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez
30/07/2019 Duración: 27minComing up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature. Celeste Du Preez is the creator of Cheeky Beasts
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How App Store Screenshots & Preview Videos Increase Downloads
25/07/2019 Duración: 10minToday's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/O_lrlyd-pY4
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741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov
23/07/2019 Duración: 38minComing up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales. Altai Zeinalov is an ASO specialist and CEO at Diveo Media.
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Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
18/07/2019 Duración: 10minA lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/F8e4oiraAys
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740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy
16/07/2019 Duración: 42minToday's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.
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Storytelling with Facebook Ads
11/07/2019 Duración: 11minSailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM
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739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen
09/07/2019 Duración: 33minToday's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.
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App Install Ads Hacks
05/07/2019 Duración: 05minI am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/f8agL6UCubU
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Branding Hack for Mobile App Virality
03/07/2019 Duración: 04minToday, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU
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738: The Most Important Aspect of Running a Business with Rupert Meghnot
02/07/2019 Duración: 36minWhat does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.
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737: Why a Founder Should Do Customer Support with Owen Clark
25/06/2019 Duración: 25minToday's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is the Founder at uBrand
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Influencer Marketing: How to Decide Who is a Good or Bad Influencer
21/06/2019 Duración: 11minInfluencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ZaBv6G7LTBE
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Instagram Influencer Marketing Growth Hacks
19/06/2019 Duración: 05minIn this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart. Using these strategies can produce great turn out with low CPI so try them out! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KOhdhYvyRpw
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736: Clever Tips to Help Your App to Go Viral with Christy Laurence
18/06/2019 Duración: 33minUpcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups. Christy Laurence is the Founder at plann