Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0g1Vve0xuYI

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EGus8l6b93o

Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=t4O8rEg-0tk

In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Q0L9X5TM7yg

Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product. Olga Padulosi is the CMO at AppFollow.

Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=brMDfh3ubpc

You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=22Gki20BQ1E

Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth. Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.

You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZiWMCYXfPXI

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=DdisFs7Rgwo

How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business. Laura Tallardy is an Independent Game & App Developer.

Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BEvT1H2RdeI

Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=agONMCh-3T0

Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way. Suze Yalof Schwartz is the CEO/ Founder of

How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast! I'll show you two mobile games that are using these psychological triggers to increase their ad revenue. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZFHewxni2nI

Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8

Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products. Chetna Chandra is the Co-Founder & COO at Studio Mosaic