Marketing Speak | Take Your Marketing To The Next Level

  David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.   EPISODE While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We Discuss: The best plugins for SEO, website speed, generating revenue, and more. How to nurture your leads through email marketing, and close the sale. Website protection, correctly updating your plugins and backing up your site. The difference in the hosting options that are available, and why a dedicated host can benefit you. F

  Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer.   EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We Discuss: Why you should focus on keywords to optimize your Google ranking. How to use social media, hashtags, and photos to create a fan base. Becoming a guest blogger and speaker to build authority. How to use viral content as a link building strategy. For comple

  Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.   EPISODE While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet. We Discuss: Why a lead is different than a qualified lead. How to choose prizes based on your target audience. The steps to creating the perfect contest, and the tools that will help. Holding your contest legally-the rules you need

  Darren Kavinoky is the co-creator and host of Deadly Sins, co-host of Did He Do It?, and criminal interventionist on Breaking Point. He is a certified interventionist, attorney and legal analyst who has appeared on countless other TV and radio shows. He is also the founder of 1.800.NoCuffs and is known as an award-winning criminal defense attorney. You can find Darren on Twitter at @DarrenKavinoky.     EPISODE Building celebrity status through T.V. Shows allowed Darren Kavinoky to turn his one-man law practice into a multi-million dollar empire. When you become a well-known expert in your field, high profile clients come to you, allowing you to use your celebrity status as a marketing tool to expand your business. Darren gives us the tips on how to turn your business into a household name. We Discuss: Using your expertise to become a T.V. Celebrity. How to find and pitch to booking producers. The process of the perfect pitch. Leveraging your celebrity to find high paying clients.   For complete shownote

  Aleyda Solis is an international SEO expert. She’s a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base. We Discuss: Creating optimized websites for each country. Working with international clients through a language barrier. The tools that you need to monitor and track your SEO efforts. Technical issues that may arise, and how to fix them. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda   LINKS & RESOURCES MENTIONED Orainti SEMrush Search Metrics Similar Web SEOmonitor SERPWoo Vo

  Rich German is the co-founder of the Joint Venture Insiders Circle and the JVX Conference. He teaches people how to leverage the power of joint ventures, and his insider circle is the world’s largest community of JV-minded entrepreneurs. He is a best-selling author, a speaker, and a business and lifestyle coach. EPISODE Building your email list and client base is easier than you may have imagined, and the secret is Joint Venture partnerships. When you partner with other professionals, your network is unlimited. Today, Rich German takes us through the steps of creating and executing successful J.V. Partnerships, from creating your product, finding the perfect free offer and bonus add ons, and taking your new email lists on a valuable process that ends in the sale. We Discuss:    What a J.V., or Joint Venture, partner is, and why it benefits both parties.    How to add value to your programs or products by offering bonuses.    The different types of J.V. Partnerships–from emails to telesummits.    The steps

  Shaahin Cheyene  is an award winning entrepreneur, writer and filmmaker. He is the CEO and Chairman of the brain nutrition start-up Accelerated Intelligence. He invented and branded the original Herbal Ecstacy as a teenager, and went on to develop over 200 other award-winning products. He produced a documentary about the Aztecs and also had a production company. You can find Shaahin on Twitter at @ShaahinCheyene.   EPISODE The world of eCommerce is more popular than ever-and Amazon is at the top of the game. Shaahin Cheyene is an expert in Amazon marketing, and he shares the details on how to create a thriving business by selling on Amazon. From finding the right products, creating a brand, and generating reviews, we cover the crucial steps that will help you scale your business or create side income, without having to pack, ship, or provide customer service.   We Discuss: Getting started on Amazon and finding products to sell. How to get your Amazon customer's email addresses to add to your sales funnel.

  Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He’s the co-founder of Center Centre and author of the book, Web Site Usability: Designer’s Guide. He’s also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He’s been doing usability since 1978, and is considered the “godfather” in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.   EPISODE  Analyzing your website’s metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiti

  Kris Jones is an entrepreneur, angel investor, best-selling author, accomplished public speaker and dedicated philanthropist. He founded Pepperjam in 1999, a full-service internet marketing agency and affiliate network that was sold for millions to eBay Enterprise ten years later. Since Pepperjam, Kris founded KBJ Capital, French Girls App, and LSEO.com. Kris is also the author of the best-selling book Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing, which was originally published in 2008 and now includes 3 editions. He is also a contributer to Forbes, Inc., Fast Company, TechCrunch, Mashable, Business Insider, and Citi Bank Financial.   EPISODE  Affiliate marketing can be so much more than generating some extra income -there is a potential to make millions. In today's episode, Kris Jones takes us through the steps you can take to become a super affiliate, and shares the best strategies to make the big bucks. Discover how to get started in affiliate marketing, the best com

  Clint Arthur is a successful entrepreneur and GKIC Info-Marketer of The Year. He is the author of Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School, and Performance.  Clint began to book himself on T.V., news, and talk shows in 2010, and by 2012 Clint broke into the #1 Nielsen market in America when he booked his 32nd appearance on NBC New York.  In 2013, he reached the pinnacle of the industry, being interviewed by Brooke Shields and Willie Geist on The TODAY Show. He now works with clients who have booked themselves on more than 1,459 network T.V. appearances, and his client list includes authors, speakers, coaches, entrepreneurs, doctors, financial advisors, and thought leaders.   EPISODE  How can you achieve celebrity status if you’re not an actor, musician, or other type of entertainer? For Clint's clients, who include entrepreneurs, doctors, and lawyers, the key has been T.V. appearance. Becoming nationally recognized can take your career and income to whol

  Jeni Hott, also known as ‘brilliant Jeni’, is a professional blogger at the top of her game. Jeni makes millions of dollars while only having to work once every three to four months, and traveling the world. Jeni is well known for her passive income blogging strategies. She has over 100 million visitors to her blog, has moved from Google AdSense to Affiliate marketing, and uses online forums as a way to encourage her fans to provide feedback on the engaging content they want to see. She loves to help others, and now enjoys teaching others how to design the lifestyle they dream of, using her genius techniques.     EPISODE  When you think about starting a blog, do you think it could lead to making millions of dollars per year? Well, it’s possible, and Jeni Hott is here to teach us how. She shares an important lesson-we're working too hard, and not automating enough of our lives. Jeni turned her blog into a profit center, quickly becoming a seven-figure blogger, able to take off several months and even years a

  John Lee Dumas is the founder and host of Entrepreneur on Fire. With no background in working online, he launched a super succesful podcast show by interviewing entrepreneurs seven days per week and putting out content that is motivating the world. Entrepreneur on Fire is now a top ranked podcast, getting over a million downloads a month. On top of his seven-day-per-week show, John also runs Podcasters Paradise, the largest podcasting community on the internet, and is currently launching The Freedom Journal-helping his fans gain success with effective goal setting (and crushing). He also offers a free 15 day course on how to start or take your podcast to the next level at Free Podcast Course.   EPISODE  How do you turn a free podcast into a money-making machine? Today we dig deeper into monetizing our podcast with John Lee Dumas, founder and host of Entrepreneur on Fire. John turned his free podcast into machine generating a quarter of a million dollars per month, and he did it using three important compone

  Andre Chaperon is an email marketing expert who has been in the business for over ten years. He is the creator of Autoresponder Madness, helps people problem-solve and validate marketing messages with  Tiny Little Business-which was done in partnership with Steve Gray, and is now stepping into the world of story-based marketing with his newest brand,  Storyfluence. You can find Andre on Twitter @andrechaperon.   EPISODE  Andre Chaperon joins us today to discuss why leading with the client's needs and interests helps us create the business and life that we desire. Using Andre's top tips for email marketing, you can create relevant content for your client base, no matter what their interests are. We discuss: Persuading potential clients with offers that they actually want to learn more about. How to set up and automate your emails. The best systems to put in place for automation. How to ensure that your emails get sent to the primary inbox.     For complete shownotes and more, please head over to www.market

  Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s fourth book Content Inc. was just released.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi.   EPISODE  Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren't actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you’ve got to stick to one platform and grow your base and expand from there.

  Teddy Garcia is the founder and CEO of informarketingsystem.com, and is considered the go-to for email marketing automation   EPISODE  Teddy Garcia has always been an entrepreneur, starting by buying a bike shop to taking the online marketing world by storm. While many business owners are spending hours on follow-ups and emails, Teddy has perfected automation and sales funnels for information marketing-allowing himself, and many others, the freedom of knowing that your business is auto-running smoothly and effectively. These must-know tips are essential for every online business owner, whether you are thinking about starting or have been in business for years. Learn how to save yourself time so you can focus on doing more of the things you love, while keeping your leads on the hook-we will cover all of these must-know topics:             -what a CRM is, and how you can best utilize it's features             -how to automate emails based on recipient action             -why specific action-triggered emails c

  Laura Mansfield is a visionary who works to develop the vision and culture of large and small brands and companies. She is currently associated with Taproot Ventures.   EPISODE  Laura Mansfield found her success as an entrepreneur after she found that her own podcast show, called Parenting and Pugs, had something that plenty of company podcasts lacked: a substantial listener base. She saw an opportunity to not only continue podcasting, which she loved doing, but help others achieve the same success creating great content as she did. That's how she began  a high-end audio storytelling consultant group that does more than distribute podcasting content. Laura is leaps and bounds above what the other guys are doing because she understands that you can't treat podcasting like "spray and pray" content. Many podcasts remain locked in an infantile state of development, and podcasters get frustrated when listens don't happen. Fortunately, Laura was quick to share some of her wisdom, and I was able to glean some must

  Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.   EPISODE  Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into: • "he who pixels the most sites wins" • the 4 types of Facebook audiences • how to find where your demographic "is hanging out" • the one Facebook tool that allows you to gather information about y

Jay Abraham is the world's preeminent business growth expert. He is a mammoth force in original thinking and a legend in entrepreneurship circles. He is a business executive, conference speaker, and author who is known for his work in developing strategies for direct-response marketing.   EPISODE  Jay Abraham is a marketing legend in need of little introduction but deserving the best of introductions. He's the $9.4 Billion dollar man, and for good reason. Jay knows how to give great value, and people recognize that value. I'm so excited that we can have him on today. He's been a mentor to the world’s greatest, and brings massive value and insight to hundreds of companies yearly. He brings so much to the table in this episode - here's just a sampling of the things we get into: • how to become the absolute preeminent expert in your field • how Jay sold his latest book for $1000 each • why your business should be built like the Parthenon • The 3 reasons you lose a client, and how to get them back • why Jay is wo

James Schramko is the founder of Superfastbusiness.com, host of the Super Fast Business podcast, and co-host of three other podcast shows, including Think Act Get, Sales Marketing Profit, and Freedom Ocean. He lives in Sydney, Australia.   EPISODE  James Schramko is a man with high standards, who delivers only the highest quality content to his followers, and that's a big reason he is such a substantial name in online marketing. He's takes the time  to regularly check in on what is going on with his business, and finding what is working and what is not. Today, he drops some amazing tips for our listeners that work off of his no-nonsense approach. Let's get into some of what we speak about: • why James doesn't like social media • how to cut the things that aren't worth your time • being genuine to your customers • developing and managing a multinational remote team   For complete shownotes and more, please head over to www.marketingspeak.com/james   LINKS & RESOURCES MENTIONED SuperFastbusiness.com Super

Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud.   EPISODE  Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss: • what you should be aiming for with your webinar show up rate • the formula to a webinar that converts like crazy • how to develop relationships with big list builders • how to segment and profit on your retargeted list   For complete shownotes and more, please head over to www.marketingspeak.com/jonshugart   LINKS & RESOURCES MENTIONED  Bannercloud Voluum Prosper202 CVPlab AdsBridge   STEP UP YOUR MARKETING GAME! 1. Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience. 2. Segment out your list to separate the buyers from the prospective buyers 3. Ch