Uncomplicate Your Business

Send us a textDiscover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect for entrepreneurs feeling drained by current events or disappointed by recent results. Build momentum with less stress by creating adaptable business strategies that can weather any storm.

Send us a textIn my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever, and how to market authentically when everything feels uncertain. If you're tired of performative marketing and ready for real connection, this episode reveals the path forward.

Send us a textFeeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting conversation on stepping into your role as a leader without burnout.

Send us a textOver the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a resilient, life-first business. If you’re ready to take control and build a business that works for you, this episode is a must-listen!

Send us a textFrom hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to your values. Amanda's evolution from reluctant expert to confident CEO offers a refreshing perspective on building a business that thrives even through personal challenges.

Send us a textDiscover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.

Send us a textWhen financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education. Her insights on the coming wealth transfer to women and the power of building genuine relationships reveal why going niche isn't just good business—it's transforming how underserved communities access financial guidance. A must-listen for service professionals ready to make their own bold move.

Send us a textReady to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days from call days, Rachel demonstrates how you can structure your business around your life—not the other way around. Learn the proven approach that's helping women entrepreneurs get better results while working less, and finally feel confident about how you spend your time.

Send us a textWere you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout?In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan to achieve your goals in 2025.Get access to the full Plan Your Best Year Ever Challenge Here!

Send us a textYou tell yourself This is my YEAR! I'm gonna do the dang thing!You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves up for success.In this episode, learn a better way to achieve your overall business goals including increasing revenue, increasing profits, and increasing control in your business.Get access to the full Plan Your Best Year Ever Challenge Here!

Send us a textDoes it feel like your business is constantly in emergency mode and you're spending your days putting out fires?You might be running your business by DEFAULT instead of by DESIGN!In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025.Get access to the full Plan Your Best Year Ever Challenge Here!

Send us a textFor so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, family, friends.. you know... actually having a life!In this episode, we creating a clear vision for all areas of our life in 2025 based on our definition of success.Get access to the full Plan Your Best Year Ever Challenge Here!

Send us a textWith the holidays just around the corner, now is the time to look ahead and plan your business for 2025!So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge.In this episode, we are kicking off our 9th annual Plan Your Best Year Ever Challenge beginning with the 2024 Year in Review.Get access to the full Plan Your Best Year Ever Challenge Here!

Send us a textThis episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.But there is another reason why this approach is so crucially important.Life doesn't always go as planned. And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to sho

Avoid Common Planning Mistakes for Small Business Success in 2025With my big-picture plan in order for Q4, in this episode I want to prepare you for  planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be here before you know it, and I plan to be spending so much time with family and friends. I want to make sure that come January, my business is already in motion and I can take off with momentum. Join us for the 'Plan Your Best Year Ever' challenge to ensure both life and business goals are prioritized for sustainable success.02:35 Seek specificity in your goal-setting starting with your priorities, and including traceable metrics05:44 How can you break down your big goals into actionable, check-off-able items08:17 Reviewing, adapting, and adjusting your plan must be part of the plan10:47 The importance of tracking cashflow and financial planning in your goal-setting11:5

Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Plan Your Best Year Ever Challenge' to help set sustainable systems for business growth.

You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.On this episode of Promote Yourself to CEO:3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?7:55 - Hustle culture created

In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.10:58 Flexible Work and Parenting23:40 Adapting to Challenges: Flexibility in Planning27:37 Building a Reliable Team33:28 Streamlining Operations with SOPs42:26 Scaling Your Business with Systems

One of the hardest lessons to learn as an entrepreneur?You can be your own worst enemy.You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it.You know that you have completely maxxed out your calendar - you simply don't have time to do more or work harder - but you struggle to bring on more support behind the scenes to free up your time.And the thing is - we are all aware when we are self-sabotaging!These mistakes often stem from deeply ingrained beliefs and habits that can be so incredibly difficult to break. That's why in this episode, I'm sharing the top 5 mistakes, how they hold our businesses back, and how to start overcoming them so you can get closer to the life-first business you really want!

Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward.For me, supporting my family goes so much deeper than paying the bills. It's why I've been so intentional about building a business that allows me to be the best mom I can be, be a present wife, be a daughter who can help her aging parents. And it's meant I've always been able to prioritize the things that matter most to me and the people who matter most to me. And I know from experience working with thousands of women entrepreneurs that the biggest reason women start businesses is because they want that flexibility and freedom to take care of their families, to take care of their parents, to take care of their children, to live an actual life.In this second installment of the series on a life-first approach to business, I run through ten common myths that h