Uncomplicate Your Business

You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family. On this episode of Promote Yourself to CEO: 3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective? 7:55 - Hustle culture cr

Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about what it looks like to scale and the foundational habits, tasks, and mindset needed for success at this point in your business. On this episode of Promote Yourself to CEO: 2:41 - What’s often missing from the conversation about scaling your business? 8:21 - You’ll need to put this in place when you’re ready to move beyond a lifestyle business. 13:14 - I talk about the “lifestyle creep” I see with a lot of entrepreneurs. 15:13 - What’s your vision, and why do you want your business to grow? 17:16 - You’ll need to plan further ahead and undergo this focus shift as your company expands. 22:28 - What do the most consistently-growing and fastest-growing businesses do that others don’t? 25:04 - I discuss the necessity of unco

Getting lackluster results from the same strategies that the experts insist will work for those who work it? You’re not the problem, and neither is the strategy. Your business just might not be ready for that particular step. In episode two of this Business Growth Checklist series, I want to hone in on the second stage of business and how to stabilize it with the implementation of four key systems. On this episode of Promote Yourself to CEO: 3:38 - The second stage of business doesn’t get enough credit because of this untrue assumption. 7:44 - What’s the biggest challenge in this stage of business, and why? 10:35 - Implementing this plan is one of the most powerful things you can do for your business in this stage. 14:04 - I reveal a couple of recommendations to make sure you’re doing CEO level work instead of day-to-day busy work. 16:27 - What’s an additional puzzle piece that can make your business run smoother? 21:04 - Make sure you have this marketing framework in place. I go through it step-by-step. 27:3

You’ve taken course after course or tried strategy after strategy and still aren’t where you want to be in your business. You’re frustrated and confused because other people seem to get results but not you! Building a business is hard enough. But it’s even more difficult when you don’t know what the big picture is supposed to look like. It’s like trying to build one of those 1000-piece puzzles without ever looking at the front of the box to see what it should look like in the end. Years ago, I created the ultimate Business Growth Checklist but have completely overhauled it recently with even more insight and resources. In this episode, I kick off a three-part series that covers each of the three core stages of business growth and what to do for each so that your company has a solid footing each step of the way. On this episode of Promote Yourself to CEO: 2:13 - What I heard over and over again that inspired me to create the Business Growth Checklist 4:40 - A quick overview of the three stages outlined in the

Sometimes, you just wish you could do several months worth of things in a single day. You’ve felt it in business and probably other areas like health or personal development, too. What if you could do that as an entrepreneur for others? You’ve more than likely seen VIP days as a revenue stream for client-based businesses. But instead of making it an add-on to your business, what if you could turn that concept into the main offer of your business? Today I have Jordan Gill of Systems Saved Me who has made VIP days the cornerstone of her company. In this episode, we dive into the upside of having a VIP day offer in your business. On this episode of Promote Yourself to CEO: 5:04 - Why is Jordan so passionate about VIP days versus other types of service offers? She tells her story. 8:21 - Jordan describes what she did for VIP clients and the kind of entrepreneur VIP days are especially well-suited for. 12:45 - What VIP day ideas has Jordan seen from others? She reveals what any VIP day offer (including the more in

What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. On this episode of Promote Yourself to CEO: 1:25 - What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution. 5:08 - You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it. 7:39 - What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary. 10:28 - The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid

It’s really easy for you to add complex layers to your business as it grows. But sometimes you gotta pause and simplify things in order to amplify your results. This has been the secret to success for so many of my clients, including yoga studio owner Letitia Walker. In this episode, she shares how she simplified her business’s infrastructure to maximize her results. On this episode of Promote Yourself to CEO: 4:35 - Letitia talks about her business journey. What is her yoga business, and how did she get started? 7:50 - Initially, Letitia didn’t see herself as a CEO. She discusses how being part of the CEO Collective changed that. 13:35 - Letitia reveals how she found virtual assistants for her studio and the mindset that makes it easier. 17:44 - What has forgoing the $10 and (most of) the $100 tasks allowed Letitia to focus on these days to help grow her business? 22:41 - Letitia discusses the two things she’s most excited about in her business right now. Show Links The CEO Collective The CEO Planner The CE

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of for years or creating that next-level program that brings everything together. In this episode, I share my favorite time management tips to help you build more CEO time into your business so that you can finally open up new revenue streams, reach more people, and work smarter instead of harder. On this episode of Promote Yourself to CEO: 4:29 - The answer is, “No.” I discuss how money mindset mentor Denise Duffield-Thomas decided to use tip #1 to stop this time and energy infiltrator. 7:21 - If you’ve been sitting on big dreams for years due to lack of time, I reveal the honest truth in tip #2. 9:33 - What’s my absolute favorite strategy to help you design your week around what matters to

As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do. On this episode of Promote Yourself to CEO: 2:59 - Having clear boundaries doesn’t get talked about much in business circles. Why is having clear boundaries in place so crucial as a CEO? 8:07 - I discuss the different types of clear boundaries you need to place in your business, starting with your calendar. 15:31 - What’s one reason why people get drained and feel tired when working with clients? I talk about the most important thing you can do about it. 21:57 - I reveal how I handle emergencies (on both my end and a client’s) and requests for meet-ups to ensure I protect my time and energy. 27:29 - Constant commun

My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles as you grow your business and your team. Today kicks off a new podcast series that discusses how you can become more productive and focuses as a CEO. And in this episode, I talk about how to redefine your role as CEO of your business so you don’t become the bottleneck that holds everything up. On this episode of Promote Yourself to CEO: 3:56 - Why is it so difficult to let go of the other roles and stay in your CEO lane as your business grows? 7:07 - Founder of Spanx, Sara Blakely, gave insight on how she had to learn to get out of her own way. 12:05 - You being the bottleneck in your business has this unintended consequence as well. 13:06 - How can you start redefining your role as CEO? I reveal the first th

“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode! On this episode of Promote Yourself to CEO: 2:36 - You’d be surprised to know this about me. It’s why it always makes me happy to see others in musical careers. 6:29 - Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path. 10:20 - What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed. 16:05 - Jennet reveals the surprising audience receptive to her programs and how the pandemic act

How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022. On this episode of Promote Yourself to CEO: 2:42 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a few of mine, including a big one accomplished already. 6:07 - What goal am I not currently on track to reach? I’ve had this one on my to-do list for two years! 8:24 - The next step involves digging a little deeper and doing a month-by-month review. I reveal how I do it. 14:27 - Answer these questions to really get a handle on what you’ve noticed in your review. 20:53 - Plan for the rest of 2022 with these four questions to ask about each month remaining. 25:38 - So many entrepreneurs struggle because they overcomplicate this

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.  If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever. On this episode of Promote Yourself to CEO: 6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself. 10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women. 14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happen

We’ve all heard the conditioned messaging about how to achieve success: Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself. If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview my client Michelle Clayton, who’s the founder of WeLetHerFly.com and a member of The CEO Collective. We discuss how she finally stepped into her CEO role by surrounding herself with support and made mindset shifts in her business that allowed her to get out of the feast or famine cycle that traps so many entrepreneurs. On this episode of Promote Yourself to CEO: 5:18 - Your branding can affect your ability to show up in your business the way you want. How? 9:03 - What happened when Michelle decided to increase her pricing? 13:16 - Your pricing communicates certain things about your business, produc

When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business. On this episode of Promote Yourself to CEO: 5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck. 9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place? 13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same. 15:53 - A new offer has opened the door