Sinopsis
Automotive Aftermarket Success Stories
Episodios
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When Should I Take Social Security? [E131] - Business By The Numbers
15/08/2024 Duración: 19minIn this episode of Business by the Numbers, we dive into the intricacies of Social Security and the critical decisions that can impact your retirement planning. Whether you're nearing retirement or planning ahead, understanding when to start collecting Social Security is vital for maximizing your benefits.Key Points Discussed:The importance of consulting a financial advisor when considering retirement options and Social Security.How Social Security benefits are calculated based on your highest 35 years of earnings.The implications of taking Social Security benefits early, at full retirement age, or at maximum retirement age.Strategies for married couples, including how spousal benefits can influence your Social Security decisions.Why waiting until full retirement age often makes financial sense, especially if you're still working.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn abou
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Marketing Lingo & Misconceptions [E113] - The Auto Repair Marketing Podcast
14/08/2024 Duración: 36minAre you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Disc
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Sweat Equity with Bryan Pollock [E147] - Diagnosing the Aftermarket A to Z
14/08/2024 Duración: 54minThanks to our Partner, NAPA Autotech"Diagnosing the Aftermarket A to Z," podcast host Matt Fanslow and guest Bryan Pollock, "The Beast from the East," explore "sweat equity" in the automotive repair industry. They discuss the dedication technicians invest beyond regular hours, contributing to personal growth and shop success. They emphasize mentorship, financial awareness, and community involvement, highlighting how these factors create a positive workplace culture and enhance both personal and professional development.Discussion on Vintage Tools (00:01:07) Importance of Sweat Equity (00:06:21)Impact on Business Reputation (00:07:52)Long-Term Effects of Physical Demands (00:09:54)Experience with Difficult Repairs (00:12:41)The Importance of Understanding Problems (00:14:53)Sweat Equity in Business (00:15:39)Cinematic Parallels (00:16:10)Employee Compensation and Business Success (00:16:44)Owner vs. Employee Success (00:17:53)Risk of Ownership (00:18:58)Arbitrary Salary Ceilings (00:21:07)Business Pillars and
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Is the Automotive Industry Ready for a Language Revolution? [RR 980]
13/08/2024 Duración: 49minThanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes Watch Full Video Episode The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/ Discussion on Leadership and Inspiration (00:01:
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Navigate and Elevate Your Auto Repair Shop! [E177] - Chris Cotton Weekly Blitz
12/08/2024 Duración: 17minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders.
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Smart Advice to New Shop Owners [THA 393]
09/08/2024 Duración: 44minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there's something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health. Show Notes Watch Full Video Episode Leadership Challenges for New Owners (00:03:39) Discussion on the courage and mindset required for new shop owners transitioning from technicians. Matt's Personal Story (00:04:46) Matt shares his journey of overcoming a catastrophic injury and learning to run his business. Developing Leadership Skills (00:05:10) The importance of recognizing personal strengths and weaknesses in leadership. Balancing Assertiveness and Approachability (00:06:22) The challenge
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What is Going on with the Market & Rates? [E130] - Business By The Numbers
08/08/2024 Duración: 31minThanks to our partners, NAPA TRACS and PromotiveIn this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the recent market volatility triggered by a disappointing jobs report and poor earnings from major companies. He explains the role of the Federal Reserve and the implications of the SOM Rule on predicting recessions.Market Drop: The market took a significant hit due to a higher-than-expected unemployment rate of 4.3%, compared to the anticipated 4.1%.Earnings Reports: Major companies, including Amazon, Google, and Nvidia, reported poor earnings, contributing to the market decline.Federal Reserve Influence: The Fed's control over interest rates and money supply directly impacts inflation and market volatility.SOM Rule: The SOM Rule, with a perfect recession prediction record, indicates a likely recession if unemployment rates rise more than 0.5% above the previous year's average.https://finance.yahoo.com/news/stock-market-news-today-nasdaq-enters-correction-dow-falls-600-points-as-d
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A Marketer's Take on "Just Say Yes" [E112] - The Auto Repair Marketing Podcast
07/08/2024 Duración: 19minJoin Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Episode 106: shopmarketingpros.com/106Empower Your Advisor : https://empoweryouradvisor.com/Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/Episode 45: phone skills with
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Social Constructs...Game Theory...and Auto Repair [E146] - Diagnosing the Aftermarket A to Z
07/08/2024 Duración: 25minThanks to our Partner, NAPA AutotechMatt Fanslow explores social constructs, relationships, and game theory. Inspired by a wedding he attended and a personal story about a friend dealing with infidelity, he highlights the importance of clear communication and expectations. He connects these themes to game theory, illustrating its relevance in both personal and professional interactions. Show NotesEconomics with Dr. Joshua Rosenbloom [E038]: https://mattfanslow.captivate.fm/episode/038Automotive Technician Suicide with Margaret Light [E049]: https://mattfanslow.captivate.fm/episode/049Relationships 101 with Margaret Light [E058]: https://mattfanslow.captivate.fm/episode/058Dating Isn't Emotional Rehab with Margaret Light [E081]: https://mattfanslow.captivate.fm/episode/081Shame with Margaret Light [E103]: https://mattfanslow.captivate.fm/episode/103Good Grief with Margaret Light [E116]: https://mattfanslow.captivate.fm/episode/116Contemplating Game Theory (00:01:14) Matt reflects on his desire to discuss
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Powering Up: Tracy Capriotto Explores EV Safety [RR 978]
06/08/2024 Duración: 23minThanks to our Partner, NAPA Auto Care Recorded at the NAPA Autotech Training Research Center in Canton, OH, Tracy Capriotto and Bill Weaver from NAPA Autotech Training dive into the fundamentals of electric vehicle safety. Key topics include personal protection equipment (PPE), the importance of glove safety and testing, and an introduction to using meters for EV systems inspection. Stay educated and inspired as you learn crucial EV safety insights from industry experts. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes Watch Full Video Episode Safety Protocol Introduction (00:00:26) Bill Weaver introduces basic safety protocols for working with electric vehicles. Personal Protective Equipment (00:00:56) Discussion on the importance of personal protective equipment, particularly gloves, for EV safety. Glove Sizing (00:02:16) Bill discusses glove sizing and the importance of proper fit for safety. Importance of Glove Testing (00:04:31) Bill emphasizes the nece
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Empower Your Employees: Implementing the 131 Rule for Better Problem Solving in Auto Repair Shops [E176] - Chris Cotton Weekly Blitz
05/08/2024 Duración: 09minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]
02/08/2024 Duración: 51minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry. Show Notes Watch Full Video Episode It’s time to hire a superstar for your business, what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full service staffing solution for your shop. Let them do the heavy lifting, enlist your hiring partner at gopromotive.com Red Flags in Resumes (00:02:03) Discussion on identifying red flags i
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From Diesel to Dollars: Building a Better Shop [RR 977]
02/08/2024 Duración: 43minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Parker Branch discusses the secrets behind his efficient diesel repair shop in Littleton, Colorado. From morning huddles and service advisor check-ins to specialized technician carts and effective communication, Parker shares insights and strategies that have propelled his shop to success. Parker Branch, Branch Automotive, Littleton, CO. Show Notes Watch Full Video Episode AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca ‘Leadership Intensive 1: Discovering, Releasing & Empowering Extraordinary Human Potential' with Michael Smith: https://www.wearetheinstitute.com/upcoming-events Morning Huddles Importance (00:03:04) Discussion on the significance of daily morning huddles for team engagement and communication. Business Operations Overview (00:04:28) Parker Branch discusses his automotive business journey and productivity goals for the future. Productivity and Lean Operations (00
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Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]
01/08/2024 Duración: 42minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. 'Can one repair shop make a difference in the fight against breast cancer? You Bet!' brakesforbreasts.com Show Notes Watch Full Video Episode Breast Cancer Vaccine Research Overview (00:03:43) Dr. Justin Johnson explai
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Do I Need a Financial Advisor? [E129] - Business By The Numbers
01/08/2024 Duración: 26minIn this episode of "Business by the Numbers," Hunt Demarest, CPA, discusses the value and considerations of having a financial advisor. He addresses common questions about the necessity of financial advisors and provides insights into when and why their services may be beneficial.Role of a Financial Advisor: Financial advisors offer expertise in managing investments, planning for retirement, and navigating complex financial decisions.When You Might Not Need One: Individuals with simple financial situations or who prefer to manage their own finances may not need a financial advisor.Choosing the Right Advisor: It's important to select an advisor who understands your goals, communicates well, and charges reasonable fees.Advice for Specific Situations: Particularly for those nearing retirement, consulting a financial advisor can provide valuable insights and potentially significant financial benefits.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a w
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What is YOUR Responsibility When Working With Professional Marketers? [E111] - The Auto Repair Marketing Podcast
31/07/2024 Duración: 28minJoin Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the s
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Matt Fanslow's Top Labscopes [E145] - Diagnosing the Aftermarket A to Z
31/07/2024 Duración: 32minThanks to our Partner, NAPA AutotechReady for Matt Fanslow's Top Labescopes?Show NotesPicoScopeAESwave uScopeSnap-On Vantage ProThanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/
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How To Tap Into Government Workforce Development Funds [RR 976]
30/07/2024 Duración: 22minThanks to our Partner, NAPA Auto Care Explore how to access and utilize government workforce development funds to reimburse training costs and strengthen the workforce. This can significantly ease the financial burden for shop owners looking to create opportunities for personal and professional growth for their employees. This funding can also help offset the costs associated with bringing new employees up to speed. Listeners are encouraged to take action by exploring local workforce development programs, investing in their employees' training, and fostering a culture of continuous learning within their organizations. Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Show Notes Watch Full Video Episode Brakes for Breasts Fundraiser (00:00:06) Discussion about the "Brakes for Breasts" cancer fundraiser and its impact. https://brakesforbreasts.com Workforce Development Importance (00:01:31) Emphasis on the need for shops to train. Government Funding for
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Are You Just a pumpkin patch, Or Are You THE PUMPKIN PATCH! [E175] - Chris Cotton Weekly Blitz
29/07/2024 Duración: 08minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable an
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The Communications Journey Starts with Listening [E001] - Speak Up!
28/07/2024 Duración: 19minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:In this introductory episode of the "Speak Up: Effective Communication" podcast, host Craig O'Neill emphasizes the importance of effective communication in both personal and professional contexts. Craig shares his journey of improving his communication skills, highlighting active listening and genuine interest in others. Craig and Carm Capriotto discuss their experiences with Toastmasters and the significance of overcoming the fear of public speaking. The episode sets the stage for future discussions aimed at fostering better communication skills among listeners.Show Notes Watch Video EpisodeDiscussion on Toastmasters (00:01:30) Craig and Carm Capriotto share their experiences with Toastmasters and its impact on communication.The Importance of Communication Skills (00:02:46) The necessity of effective communication in personal and professional settings.Fear of Public Speaking (00:03:31) Discussion about glossophobia and