Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we’re going to answer that for you in TODAY’s episode - where we are going to help you perform the magic trick of making the INVISIBLE, visible when it comes to the value what you’re offering delivers. In this episode, your hosts Suzi Dafnis and Michelle Falzon answer questions for you as we help you perform the magic trick of making the INVISIBLE, visible when it comes to the value you’re offering delivers. FREE DOWNLOAD: Get the 7 Ways To Make the Invisible Visible in Your Marketing Offers Cheat Sheet here. Listen to this episode to hear more about: How Suzi took a feature of her Membership offering that was majorly overlooked

One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks. In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more clients. FREE WORKSHOP: We cover more about this Connection Statement and how you can build a Connection Network in the FREE Get New Clients Workshop: www.getnewclientsworkshop.com Listen to this episode to hear more about: The difference between having a network, and networking (and why getting new clients is NOt about “Networking”) What the “Connection Scale” is and why you need to know where you are on it How to overcome isolation and grow your network The perils of treating your interactions as “transactions” and how to build stronger connections The #1 thing you MUST master if you want to communicate your valu

One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more. FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by going here: Listen to this episode to hear more about: 6 types of Strategic Alliances and how to know which one is right for you The “Peaches and Cream” test and how to use it to pick awesome Strategic Alliances What you can learn from Spotify and Uber’s Strategic Alliance for your small business How a formal dress hire company in Canada used Strategic Alliances to grow their business Suzi and Michelle’s favourite partnerships - what worked and why Much, much more... Also mentioned in this episode: Free Download - Strategic Alliance Framework [INSERT LINK] Fiona Keary - Style Liberation Chantel Gilbert - Bluegum El

One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you’re going to do a special promotion for that and before you know it, your focus is split into a thousand different directions and you aren’t getting anything FINISHED. You’re just sitting in a big pool of overwhelm and slowly sinking. In this episode, your hosts, Suzi Dafnis and Michelle Falzon introduce you to something they’ve used for YEARS to beat overwhelm, get more focused and get more results from their content marketing… and that is the power of focusing on just ONE product and ONE ideal client… and ONE process to get the sale. FREE DOWNLOAD: Plus you can get a free download summarising the Rule of One by going here. Listen to this

You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process. Listen to this episode to hear more about: Why it’s essential that your offer is “imperfect” when you launch it How to build a “feedback loop” into your marketing so you are constantly improving your offer (and results) Where and when to split test your offer Why when someone says “No”, you need to realise they may not be saying no forever and what you can do to maintain connection for follow up sales later How to find the Transformation g

A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat. Join Suzi and Michelle at the REACH Retreat! Follow this link to get more information and to apply now: http://thereachretreat.com/ Listen to this episode to hear more about: Why you need to market a high-end retreat differently to your other programs The rapid and massive increase in people looking for more purpose-based travel experience What you can learn from the half-a-trillion-dollar a year “Wellness Market” Why you might be missing out on customers if you are still only offering traditional “classroom” learning experiences What a home brewing retreat in Boothbay

Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make - and they get something of value in return. But how much time do you REALLY have to spend creating your lead magnet? In this episode, your hosts, Suzi Dafnis and Michelle Falzon dispel the myth that you need to spend a ton of time creating your lead magnet. Instead, they show you 3 lead magnets you can create in 3 hours (or less!) with minimum fuss and maximum impact. Tune into this episode to see how you can create your lead magnet in the same amount of time it takes to watch a movie… and get cracking attracting more people into your world and making more sales. Also included with this episode is the FREE Lead Magnet Starter Guide, which outlines various types of lead magnets, how to choose your topic plus tips for creating effective lead magnet content. Listen to this episode to hear more about: Why you are only limited by your imagination w

Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this episode your hosts, Suzi Dafnis and Michelle Falzon speak to someone who has MASTERED the art of keeping people engaged in her Facebook Groups. Kate Toon of KateToon.com. Discover how Kate does it and what strategies and ideas you can borrow to boost engagement in your own Facebook Group.  Even if you don’t have a group and you never plan on having one… this episode is a masterclass in how to nurture and grow a thriving community - relevant to any other groups you have, including live event groups, online courses and other communities you might want to keep alive and vibrant with your content. Listen to this episode to hear more about: The first thing you need to think about when setting up a group The different levels of “love” Kate gives to her paid vs free groups When to allow “free posting” on your groups and when not to How to “Turn Up” and be 100% present

To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES. In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them and how can you use them to influence followers and convert customers? It’s all in this episode… along with the opportunity to access a brand new content writing coursefrom Valerie and her team at the Australian Writers’ Centre. Listen to this episode to hear more about: The most under-utilised tool in your small business arsenal How to use stories to demonstrate your “care factor” and bring your customers closer to you How to harness the power of your story with one sentence Why you need to be telling your “Passion” st

If you’ve ever asked the question “What do I charge for my product?” or “How can I increase my pricing when my competitors are all charging less?” or “How can I test my pricing” you are going to love this next episode which is all about 3 of our favourite profitable pricing strategies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon show how your pricing strategy and your content strategy need to work together to help you get more sales. Also included with this episode is the FREE Volume/Value Matrix Download. Listen to this episode to hear more about: The role your “Mojo” plays in your pricing (and why you might need to work on your thinking as much as your pricing) One of the MAIN reasons people undercharge (and what you can do about it) How to come up with the most profitable pricing for a NEW product The 4 types of business models and why you MUST know which pricing strategy is most relevant to your model Where the NO GO zone is when it comes to your pricing How knowing your “touch / automat

We first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; “No content without conversion.” She’s just as talented looking at the metrics and boosting conversion rates and she’s sought after by well-known and highly successful brands such as Hubspot, HootSuite, Asana, MindValley and Booking.com when they want to boost the number of people clicking and buying from their web pages. Today we’re going to be speaking with Joanna about How to Write a Call to Action - From Buttons to Blogs and everything in between. Because, you can create awesome content and have people love reading your blog or your Facebook posts or watching your Facebook live, but if you can’t get them to take the next step with you, you will miss out on growing your email list, making more sales and getting your customers to stay loyal to you. In today

As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content. How do you create a strong connection with your customer and prospects so they buy from you in the first place… and then keep coming back to buy from you again and again? In this episode, your hosts Suzi Dafnis and Michelle Falzon are going to focus on five ways you can build a stronger connection with YOUR customers. Listen to this episode to hear more about: The one thing you need to put at the centre of all your communications that will GUARANTEE connection The 3 clues that you’re creating powerful connections with your customers Five tips for creating stronger connections in all your customer contact points How to use client interviews and surveys to bring customers closer to you Why your failure to segment your email list

In this episode we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers, but also changes their hearts and minds. YOUR FREE RESOURCES FOR THIS EPISODE:  You also get a special free gift to go with this episode – Julie’s Influencer Code eBook so you can learn how YOU can become the leading authority in your space and you can get that here. www.herbusiness.com/influencercode Listen to this episode to hear more about: The 3 types of Influence The perfect storm that has fundamentally changed what it means to be an Influencer (and how you can become one) How the “Echo Effect” can help you understand just how influential you REALLY are Why you need to know the Charismatic Language of your audience The massive shift in who and how we trust that is changing the face of who holds the real power and influence today How becoming an Influencer is the fastest way to attract top tale

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you “mean” to get up and happening but another week or month slips by and you haven’t got your blog running or you didn’t get that new lead magnet created or your website still has that outdated video on it. Whatever the project is, we’ve got a 3-step process for helping you GET. IT. DONE. YOUR FREE RESOURCES FOR THIS EPISODE: You also get the special download to go with this episode - it is the Marketing Success Plan framework and you can get that here. Listen to this episode to hear more about: What we “borrowed” from Angela Duckworth’ book “GRIT” and why you want to do this too! The role Goal Setting plays in getting stuff done (and why you might have been doing this wrong all these years!) The one tweak you can make to the kind of goals you set that can END procrastination and get

Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to become a world champion in your field (many times over) and grow an online community of tens of thousands of the world’s most loyal and enthusiastic fans. That’s exactly what our guest, Susan Garrett has done. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Susan about what it takes to grow an amazing community, how she’s embraced Facebook LIVE and what a difference it’s made to how she connects with her community and so much more. Also included in this episode is a bonus download from our guest – It’s the Say Yes Kindness Code, which is the code Susan shares with every member in her community to help them embrace the values and behaviours of her group. Because, as Susan says “My students are a reflection of my ability to teach.” Listen to this episode to hear more about: Why you can’t change your com

Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it’s not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing. In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to know about it and what you can do to reassure people right after they buy from so you get less refunds and customer service hassle and more repeat customers and referrals. Also included in this episode is a bonus gift – the New Customer Email Nurture Template and it gives you an outline of the new client nurture process which includes the first vital step we’ve been talking about today REASSURE and also addresses the other 4 key elements - connect, orientate, switch on and move forward.  Li

Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time. A pipe dream? In this epsiode our guest, James Schramko, shares how this became a reality for him and how you can do it too. Hot on the heels of the release of his NEW book “Work Less, Make More” we chat with James about the keys to creating a business that gives you the leverage to the live you love. Also included in this episode is a bonus gift – the Work Less Make More Book Preview with James Schramko. And you can find that over at www.herbusiness.com/workless Listen to this episode to hear more about: The difference between being effective and bein

In our last episode we shared how we got started with Facebook Live. In this epsiode we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started, and you’ve got the tools and resources in place and you’ve done some practice, the NEXT thing you want to do is grow a following. So, we caught up with the amazing Sonia Stringer who has grown a MASSIVE following of more than 500,000 people through her business and Savvy Network Marketing Women Facebook Group… and Facebook LIVE has been a key part of her content and community building strategies. Also included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE. Listen to this episode to hear more about: Why starting a business by accident can often lead to incredible success How to create your own “Oprah” talk show How to host a “Virtual Party” using Fac

Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you! or you’d love  If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of the strategies that are REALLY working right now to get engagement, connection AND sales. Plus, included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE. Listen to this episode to hear more about: The one thing Michelle and Suzi did to get them out of procrastination and starting their very first Facebook LIVE Do you need to script your Facebook LIVE? Get the l

Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017. In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned from each. This is a great way to discover episodes you want to learn more about and get a quick jolt of Content Marketing Goodness to start off your year! PLUS we have a FREE BONUS DOWNLOAD for you! This episodes FREE Bonus for you is a the super dooper Content Sells Recommended Reading List, which contains a comprehensive list of Suzi and Michelle’s favourite content marketing, business and personal development books. Go here to get your FREE Content Sells Recommended Readling List Now And now… let’s reveal our Top 5 most popular episodes of 2017! Drumroll please…  Mentioned in this episode: Episode 49 – Creating