Critical Mass Radio Show

Sales are still relevant… but different. Consultative selling is dead. Chasing after prospects are dying. Clients and prospects don’t want discussions with salespeople unless sellers provide value beyond their products and insights beyond what’s available on the Web.  CEOs’ and sales managers’ marketing decisions and sales decisions   – who to hire, how to train them, how to manage them – must focus on critical moments in customers buying processes and the value of their sellers’ conversations. Nick Miller of Clarity Advantage shares more.

Join with Geri Cerkovnik, serial Entrepreneur, as she discusses the importance and impact of understanding people and values to create successful organizational cultures. The most strategic asset an organization has is their people.  How we invest in them impacts their commitment to your company. 

Fritzler Design creates a response with strategic visual communication for corporate identity and marketing/communication, designing professional logos, websites, brochures and trade show graphics that represent the authentic brand within each company and product. Art Director, Teresa Fritzler, joined us with more!

The #BeBetter team at Branded Group helps to make your brand better through delivering industry-leading customer service and experiences. For the past two years, Branded Group has been chosen as "Best Places to Work." CEO Michael Kurland and President Jon Thomas join us to share how they built a strong and healthy culture for their firm.

As true experts in the field of risk mitigation, investigation, and business protection - Santoni Investigations is committed to helping clients during the most crucial moments they need guidance. They’ve helped attorneys and businesses for over 20 years, and their work isn’t stopping anytime. CEO Tim Santoni joins us to share more.

This week we invited back Kevin Costelloe, Staff Reporter for the Orange County Business Journal, to join us to talk about the recent CES (Consumer Technology Association) Show in Las Vegas. We will specifically focus on the presence of those Orange County companies who made news and an impact at the show.

Have you ever thought about how and why you have trust in an institution or individual? I have invited Author M. Todd Henderson to share the research in his latest book “The Trust Revolution” with you to help you understand how the rise of the internet is offering new ways to create or strengthen trust in your firm. This critical because we are at a time when people’s trust in the government, in companies and even each other is at a historic low.

What is the power of a good question in determining the truth from a sales prospect, interview candidate or employee? Michael Reddington, President of InQuavise, Inc. will be on the show to explain how by using his Disciplined Listening Method you can use the truth to your advantage.

Known as the ‘Elon Musk of Real Estate,’ Roy Dekel is revolutionizing the real estate industry. As a philanthropist and the CEO of Setschedule, Roy gives back to his community and supports Start-ups in need. He also founded the Setschedule Cares Foundation, raising money through matching employees and volunteer time. His goal for this year is to raise at least $1.5 million in 2020 for 19,000 charities.

A tool supply company with expertise in productivity. That’s what makes All Industrial Tool Supply stand out from all the rest. They strive and aim to become the number one trust source for all your tool needs. And it’s all built on friendly, knowledgeable trust and service. Jeff Perry joined us here with more.

Are you in compliance? With the constant changes in rules and laws, it can be hard to keep track of if you are in compliance or not. That’s where the team behind Compliance Datalytics comes in. They continuously analyze thousands of cases to identify the compliance issues and data to make sure you remain on top.

Mariposa Woman Family Center is a non-profit organization that specializes in women’s health issues. From counseling, mental health, drugs and alcohol support, domestic violence, and professional training - Mariposa helps improve the well being of woman, children, and their families.

From entrepreneurship, marketing, sales, and customer care Barry Lieberman has you covered. With 36 years of solid experience under his belt, he knows what you need to market your firm digitally, grow your business, and implement infrastructure solutions into organizations. He joined us to share more.

  With a mission of providing superior service, Branded Group offers on-demand retail, maintenance, management, and consultation services. The team at Branded Group is all about making your brand better by giving you peace of mind in the service you are receiving.

Some of the biggest issues facing Orange County range from housing to healthcare, to education and income. For a stable, safe, and educated community a good job is key. It also leads to a healthier lifeline. WHW (Women Helping Women) provides the unemployed and underemployed with the skills and resources to land the job they need. Newly named CEO Trina Fleming joins us to share more.

Covering all things technology for the Orange County Business Journal and there is plenty to cover along with OC’s thriving economy is reporter Kevin Costelloe. Kevin will be on the show to discuss his background, the state of technology and the impact it is having on our economy.

Just trust your gut. We’ve all heard that saying before. But when it comes to businesses, gut instinct may not always be the best. To truly run a successful business, leaders have to take rational approaches to make significant decisions to avoid catastrophes, maximize the bottom line, and succeed against competitors. Gleb Tsipursky goes over this in his latest book Never Go With Your Gut.

Through dedication to bringing the best and innovative cybersecurity, CISOSHARE is the leading cybersecurity company in Southern California. Not only do they offer various virtual services but also the best program assessments and large scale professional services in the security program and development aspect. CEO Mike Gentile joins us with more.

“It’s never too late to follow your passion and pursue your dreams.” The hustle and bustle of life can often get in the way of your inner passion and dreams for your career. That’s why B. Toffee is here. Betsy Thagard and her firm B.Toffee pave the way for women to build something of their own after having kids and living life.

"Deal or No Deal? The Art of Business in an Aging Expansion” is the headline from the 2020 Economic Forecast. Dr. Mira Farka, Co-Director at the Woods Center for Economic Analysis and Forecasting will be on the show to provide her insights into what we can expect for the U.S. and Orange County economies in 2020.