Critical Mass Radio Show

For three generations, The Bad Stuff Tequila has been making a name for itself in the marketplace. The brand shares a unique artisanal process and story by creating a brand message for their clients that is one of a kind. The product is also introduced and distributed in a non-traditional manner, making it even more special to get your hands on. CEO and General Manager David Warshawsky joined us to share the story behind The Bad Stuff Tequila, as well as the brand's marketing strategy.

Decision making comes from a specific part of our brain. And by tapping into it, we can all utilize a more effective approach to performance. SalesBrain is the first neuro-marketing agency with a scientific persuasion model that helps companies capture, convince, and close more customers. CEO Dr. Christophe Morin joined us to discuss how SalesBrain's 4-step methodology utilizes the latest neuroscience studies to help improve marketing, sales, and performance.

  More than 170 business leaders are set to join the Crohn’s and Colitis Foundation for their 6th annual Bocce Invitational. As Orange County’s hottest networking event, the Invitational raises funds for research to  develop cures for Crohn’s disease and ulcerative colitis. Carol Fox joined the show to discuss how each and every effort from the community can help make a difference in the world.    

  Coaching helps professionals and organizations achieve better results through development and action planning. With the right coaching, people can channel their inner best to guide and lead within their firms. Jim Haley of Coaching Unlimited joined us to share how he offers the compassionate and strategic support business leaders need to operate at peak performance.

  Are you ready to make lasting change with your resources, talent, and skills? With the many ways messages can get jumbled in translation, it is important to make sure you do the best with what you have now, rather than solely focusing on perfection. At the same time, it is crucial to focus on identifying yourself as an individual, and not get mixed in with the crowd. Author of Good Enough Now, Jessica Pettitt, joinsed us to discuss how we can all have conversations that truly matter.

  Pete Kirchmer is the founder of Mindfulness Based Health Coaching, and specializes in helping executives manage stress and improve performance in business and life. He will be the Keynote Speaker at the October 4th Critical Mass Executive Conference.

  An average of 43 children are diagnosed with cancer every day in the United States, and that number drastically increases when we look worldwide. The Pediatric Cancer Research Foundation continuously fights on the front line for hope and change, including the annual Rod Carew Children’s Golf Classic on August 28. Jeri Wilson, Executive Director of the Pediatric Cancer Research Foundation and Hall of Fame Baseball Great Rod Carew joined us to discuss the importance of the Pediatric Cancer Research Foundation's work, and how you can help make a difference.

  How do you select the best talent for your company, with countless piles of resumes and endless interviews? How can you be confident that you are not missing out on a crucial addition to your team? With an expertise in talent management and recruitment, Guy Chanin, Founder of Gamechangers, helps deliver key workers to high profile companies. He joins us at 4:30PM PST to discuss his unique approach to finding new hires in the apparel industry.

  Employee benefits are one of the main things people look into once they get a job. But it’s not simply whether a company offers those benefits; it’s also about the quality and level of the benefits provided. With the complicated world of insurance and compliances, it is often easy to get lost. Joan Garnett, Executive Vice President of Garnett-Powers & Associates, joins us at 4PM PST to share how important it is to offer employee benefits that attract and retain the best talent.

  The impact of entrepreneurship has changed, and continues to change, our world, from the Mesopotamian trade to colonization to the technological advancements of today. How can we use the past to not only learn from mistakes but to predict the future? Author of A Brief History of Entrepreneurship Joe Carlen joins us at 4:30PM to highlight how we can help shape and truly launch entrepreneurship into new heights, and why it is emperative to reflect on the past while focusing on the future. 

  Every interaction counts. Whether it be the way you collaborate or how you innovate, all interactions add up to the overall experience of effective team building. This is backed by a science of emotional connection in businesses that cannot be ignored. Dr. Lola Gershfeld, Author and CEO of Level Five Executive, joins us at 4PM to discuss how you can create a revolution in board and team dynamics. There will also be an exclusive giveaway, so make sure to stay tuned until the end to hear how you can enter!

  In our fast paced and developing society, it is often hard to keep up with the latest in business development; this is where the Orange County Business Journal comes in handy. OCBJ delivers the most complete package of news and information, which executives, managers, and other professionals can utilize in their firm or organization. Finance Reporter of OCBJ Peter Brennan joins us at 3:30PM to discuss the latest trends, and what you need to know as a business leader.

  It's not always smooth sailing when it comes to taking a stand for your organization or firm. Oftentimes, employers must take a stand, whether it be in court, in unions, or with competitors, and it is important to send a powerful message with the right messenger. Robert Yonowitz, Partner at Fisher Phillips, joins us at 3PM to discuss how experience and credibility can help you handle even the toughest negotiations and conversations.

  Capitalizing on a new trend or technology can be an effective way to ignite growth for your firm.  President and CEO Steve Acevedo of Regatta Solutions is enabling business success for a cleaner tomorrow by combining multiple technologies to provide cost effective energy services.  Steve joins us on Critical Mass Radio Show at 4:25PM PST to discuss how Regatta Solutions differentiates itself in the market and how the company generates clean, resilient power at a reasonable cost.

  Given the 2017 first place in Community Involvement Award at the international Roofing Expo, Antis Roofing and Waterproofing is helping the community through their reliable services. Not only do they provide services but they also serve as leaders in the Orange County community by working with organizations such as Habitat OC and the Ronald McDonald House BOD. Charles Antis and Karen Inman join us on Critical Mass to talk more about Antis and how they’re working to give back to the community and why they value it.

  Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of Performance Partnership Robert Glazer draws on his experience to help companies built upon a model. He joins us on Critical Mass to discuss affiliate marketing and how it differs from different marketing skills.

  Identifying, evaluating, and placing talent people in roles, Rick Girard, Founder and Director of Stride Search introduces exceptional professionals to companies looking to hire nothing but the best. Within Stride Search, it all comes down to the basic 1-2-3’s. Rick joins us on Critical Mass to discuss how easy it is to build your company and how Stride Search will guide you through.

  As the President of LPA, Dan Heinfeld leads the firm with the focus on the relationship between sustainability and design excellence. LPA provides architecture, planning, landscape architecture, and several other services, and it is the passion and people behind the firm that sets LPA apart. Dan joins us to discuss more on the culture and integrated business model and developments. 

  We all have an inherent bias against venturing into unknown territory. But in today's world where innovation rules the day, we need to overcome biases that hinder new ideas and stifle creative solutions. Co-author of Outsmart Your Instincts Beth Storz joins us to share how the book can be used to enlighten product development teams on biases that impede innovation.

  Bridging the gender communication gap. Founder & CEO Scharrell Jackson created the Leadership in Heels series to help people identify why and what could be stopping them reaching their full potential, and works to give back to the OC community. Next month, for the first time, Leadership in Heels will be featuring an all-male panel of community leaders for the “He Said, She Said” series. Scharell joins us to share more of her background and Leadership in Heels.