Amplify Your Success

Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)  When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about. Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential.  In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energeti

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot. As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales. The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.  In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.  Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem?  In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum.  Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality.  This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.   Key Takeaways:  00:53 What the 3M Metho

Even the most talented service providers and business owners often experience resistance around selling. But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process? On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling. Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving s

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals. But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services. Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts.  On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn.  Listen in to hear a few of her “tricks of the trade” to narrow down y

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line.  In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down. If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.   Key Takeaways:  05:02  What data a business owner should be tracking to measure success. 09:40  How to assess if your offers

If you are a highly ambitious entrepreneur with lots of  ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources.  What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth. In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion. Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awaren

Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.   I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.  In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.  I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous

How does an entrepreneur with a million tasks on their plate create compelling, engaging content that not only gets their message to stand out, but it gets clients to raise their hand to work with you? Social Media content is essential in today’s market, but crafting a clever post isn’t enough anymore to win new business. You also need to know how to connect, engage and build rapport with transparency about your programs. On episode 390 of Amplify Your Success, Joy Bufalini dives deep into the art of creating compelling content that not only captures attention but also drives conversions. By sharing her journey from self-doubt to success, Joy highlights the power of authenticity, transparency, and consistency in messaging to attract four-figure clients effortlessly.  Joy drops invaluable insights on leveraging impact statements, humanizing interactions, avoiding “likeable expert” syndrome and crafting a strong offer letter that helps you feel confident about making offers in the DMs.   Key Takeaways: 06:02 Ca

Are you struggling to secure funding that will help your business thrive at each stage of your growth? Many entrepreneurs face the challenge of obtaining financial capital, especially when starting up their business. But even established entrepreneurs can benefit from proper financial funding sources to assist in strategic growth. Amanda Webster, an expert in business funding sources, joins me on Amplify Your Success Podcast episode 389, to share valuable insights and practical tips on how to leverage business credit and loans effectively. The episode dives into the benefits and responsible use of business credit cards, considerations for carrying debt, and the factors involved in obtaining traditional business financing. If you're looking to understand the difference between business credit and business loans and how to leverage them to grow your business, this episode is a must-listen. In this sponsored episode, Amanda explains when to secure a loan versus using business credit, as well as key factors invol

Scars are like tattoos with better stories.  This is a heart-expanding statement from this week’s guest, who has transformed his scars from a tragic military accident into a powerful story of resilience. Every business owner, changemaker and leader experiences struggles that feel much bigger than they can navigate at some point in their journey. Often leaders believe they must be stoic and be above their personal challenges. But what if we could embrace more vulnerability and have a greater impact too?  In episode 388 of Amplify Your Success, host Melanie Benson and guest J.R. Martinez delve into the transformative power of vulnerability and connection in building unshakable leadership resilience. Drawing from his own harrowing experiences as a U.S. Army veteran and motivational speaker, Martinez shares a profound account of his troubled youth and a tragic accident that helped condition his mind and spirit for resilience, shedding light on the value of listening and being vulnerable to be a more powerful lead

With the rise in popularity of podcast guesting and booking services, my peers who host podcast hosts (and myself) experience a unique challenge – receiving hundreds of unqualified and unsolicited pitches to be on our show each week. Standing out and capturing the attention of podcast hosts becomes a daunting challenge, not to mention actually getting booked! With the ratio of guests to popular shows being 17:1, and limited booking spots as most shows only publish once a week, there has never been a more important time to learn how to pitch the shows you want to be featured on.  Recently I invited several of my podcaster friends to a special pitch session for my Million-Dollar Authority Mastermind, and I kicked off the session with a panel discussion on what gets someone booked these days. On Amplify Your Success Podcast 387, I share this conversation with five powerhouse podcasters as they reveal the key factors to securing an interview on their shows and making a lasting impression on your audience. You’ll

Do you find yourself struggling to land spots on the top podcasts in your industry? What if I told you that there's a way to elevate your visibility game and get invited to speak and be a guest on podcasts without having to pitch your way in?  In episode 386 of Amplify Your Success, I'll take you behind the scenes of my visibility strategy, where I've been consistently landing 3 to 5 podcast guest spots each month on high-profile podcasts. I'll share the secret sauce that has revolutionized the way I approach visibility and snag top podcast guest spots. This strategy has shifted the way I approach getting booked, and allows me to stay in front of new audiences 24/7, 365 days a year.  Tune in as I decode the strategies that have helped me flip the script on pitching and receive countless invitations to feature on top shows. Plus, I'll reveal the five key insights I use to curate my guest lists, making it a must-listen for everyone who pitches my show or aims to make a big splash in the podcast guest space. Key

Have you ever felt like there's an invisible force holding you back from achieving your full potential, especially in your business endeavors? When it comes to unlocking your success, the key might lie in sculpting your success mindset. The thoughts that cross your mind and habits you have are significant contributors to what you believe is possible in your life. In episode 385 of the Amplify Your Success podcast, we dive deep into unleashing your unique brilliance with Paul Hoffman, known for helping people activate their superpowers. Our conversation will help you uncover and overcome the deceptive mind traps that sabotage your efforts and achievements. We explore how to shift from scarcity to abundance thinking and learn how to "sculpt" new, empowering beliefs. With actionable techniques and candid personal stories, this episode offers invaluable insights into understanding and owning your unique frequency as the path to living your true potential. Key Takeaways:  03:16 Paul reveals his background as a mus

Struggling to fill your webinars and masterclasses with engaged participants? If attracting potential clients feels like an uphill battle, even though you are delivering solid results time after time, you're not alone. Expert entrepreneurs often grapple with filling their programs with action takers over freebie seekers. What if you could fill your events by strategically aligning with competitors and colleagues who have already built up an audience of your buyers? On episode 384 of Amplify Your Success, Sean D Stewart dives into the power of strategic partner tours for filling speaking engagements and drawing in clients. An adaption of the well-known JV partner model, virtual speaking tours prove to be a simple, highly effective means of partnering without complicated launch models. Tune in to hear all about discovering your unique appeal, tackling objections, and reframing challenges looking to invest in high-ticket services. If you're eager to revolutionize your approach to filling webinars and attracting

Tired of struggling to attract your ideal clients? Imagine creating a connection with potential clients in a way that drives revenue growth and deeply resonates with their needs. On Amplify Your Success Podcast episode 383, Mellissa and Melanie delve into the art of quiz creation  to attract and engage ideal clients. They discuss the power of archetype quizzes in creating a personal connection and establishing trust, as well as the pitfalls of using scored quizzes too early in the sales funnel. Mellissa shares her unique approach to quiz creation, emphasizing the need to make quiz takers feel seen and understood. The episode also touches on the value of tailoring messaging to different personality types and avoiding negative labels. If you're ready to transform the way you attract clients through compassionate, value-driven engagement, this episode is a must-listen. Let Mellissa and Melanie guide you through the process of leveraging compassionate conversations and valuable content to not only attract ideal c

Ever wondered what it takes to attract clients who are not only willing but excited to invest $3k or more to work with you? Successfully selling high ticket offers is way more than just raising your rates. To attract and enroll 4-5 figure offers with ease, you’ll need a ‘Heck Yes’ offer that is so aligned with what your ideal clients need it literally sells itself. In Amplify Your Success Podcast episode 382, I uncover the key elements that will help you attract these high-ticket clients who are eager to invest in the solution you offer. Drawing from real-life experiences and insights from successful case studies, you’ll discover the three crucial components that can make or break the process of enrolling people into your 4-5 figure offers.  A successful sale starts with your marketing and messaging – but also requires mastering the art of zero friction selling. This episode provides a proven roadmap for experts, thought leaders, and service professionals ready to elevate their business to the next level. I’l

There’s a frustrating cycle that way too many expert-based businesses fall into and that is riding the revenue roller coaster. Some months are good. However, way too many months the business owner ends up chasing leads and feeling nervous about reaching the revenue goals. What if you could quantum leap your coaching business into consistent 5-6 figure months with a few simple tweaks to your current business model? In episode 381 of Amplify Your Success, we're diving into the powerful process of quantum leaping your coaching business, by combining strategy, mindset, and a key paradigm shift to achieve the revenue and impact of your dreams. With my 2 decades on in the trenches experience, I’ll outline the 3 more impactful areas of your business to optimize - scalable offers, sales trigger events, and consistent lead sources - that can immediately bring a significant boost to increasing revenue (and feeling more confident in your overall business growth.) Learn how aligning your brand and messaging sets the stag

There is a lot of frustration amongst coaches and service providers who have tried being a guest on popular podcasts. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they are not seeing any results. The culprit lies in four common monetization mistakes and in episode #380 of Amplify Your Success, I uncover what is missing. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.  Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. In this deep dive into the world of podcast guesting, learn how to avoid these monetization mistakes, leverage your visibility, and make a significant impact in your industry. Join us in the Amplify Your Authori

Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community. Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success.  This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market.  Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry. Join us in the Amplify Your Authority FREE Facebook Group to