Power Hour Optometry's Only Live Radio Show

Dr. Mark Jacquot, Luxottica’s VP and Clinical Director, Vision Care Operations is the guest on this episode of the Power Hour.  Mark discusses his thoughts on the current state of corporate optometry and where he sees it fitting in the big picture of optometry’s future. 

David Friedfeld is back on the air to share his thoughts about everything from what the optical of the future will look like to how many frames should be in a typical practice.  We discuss the pros/cons of carrying ubiquitous brands vs. frames from smaller independent companies, frame markup strategies and a potpourri of other important topics.

Having given more than 1,000 presentations to audience sizes of 2 to 2,000, Gary taps into his experience and discusses how to use this powerful medium to get out into your community and build your practice.  Everything from content development to presentation style to creative ways to use Power Point or Prezi are discussed on this episode of the Power Hour.   You already talk to patients every day and are great at it.  Why not do the same thing in your community and talk to prospective patients?  Learn how to make your own presentations more dynamic and memorable!

By using new technology, more opticians are now able to offer auto-refraction to patients. Some of them are having the data signed remotely and used as an eyeglass prescription. Is this a convenience for patients and a business builder for the optician, or a public health hazard? Is this part of the future of eyecare that should be embraced or avoided? Listen to the this episode of the Power Hour when Yaopeng Zhou, the CEO of Smart Vision Labs calls in to discuss this important topic.

Listen to Gary on this episode of the Power Hour where he shares some of his unique perspectives around delegating.  This is much more than “buy an automated X and have your tech use it.”  Learn some very compelling reasons about WHY you should be delegating, what you should delegate and how to get it done.  As with all of Gary’s shows, you’re sure to get a perspective on a previously mundane topic you hadn’t ever considered before!

In addition to conventional marketing, properly used, public relations can be a huge benefit to most practices.  Tune in to this episode when PR professional Jennifer Bodner discusses how to get a great campaign in place for your practice.

Your state law changed to say you could never see another new patient or raise your fees? Listen to this thought provoking episode of the Power Hour with Gary leading the discussion. 

Listen to this episode of Power Hour when we take your calls to discuss specifically how using a consultant helped your practice.   

Your practice rent is one of the largest ongoing expenses your practice has.  Learn from real estate expert, Chuck Feitel, how to minimize your rent and maximize concessions from your landlord on this episode of the Power Hour.   

Dr. Cheryl Engels, Senior Consultant from the Power Practice is our guest this week.  Dr. Engels runs the “Practice Made Perfect” program at the Power Practice and discusses her list of “must do and must know” before you open or buy your next practice.  Tune in for some lively and insightful discussion on this important topic!

Most of us know George Martin as No. 75 of the New York Football Giants, the star defensive end of the 1970s and ‘80s, with 96 quarterback sacks, the touchdown record for a defensive lineman, a Super Bowl win and an incredible interception that Coach Bill Parcells called the greatest football play he has ever seen. George is an NFL legend, but he’s also so much more. Son of a sharecropper who grew up dirt poor in the American South, through talent and determination, family and faith, George Martin became a true leader on the field and off, a man whose relentless positive energy and ability to inspire know no bounds. He has championed NFL colleagues as their union president, advocated for retired players with chronic injuries, and created a non-profit to help young people find their way to responsible adulthood through athletics and mentoring. He joins the Power Hour along with Dr. Don Teig to talk about how OD’s can get more involved with concussion care for athletes. Tune it to this very special episode!

It’s easy to get bogged down in the regulations around security compliance, HIPAA and billing and coding requirements.  While the information is available to help you navigate the confusion, there are companies who can carry that burden for you.  Rob Marcella from CSEye talks about when it is (and isn’t) a good idea to outsource this important part of your practice, what to watch for when making the decision and other relevant topics.

Alan Homestead, OD is the guest on this informative episode.  Get the latest on preventing and surviving audits, meaningful use updates, using after hours codes, using your iPhone for anterior seg photos and a host of other important updates.  As the director of billing coding at the Power Practice, Alan is uniquely capable to share his expertise on this important topic.

It might be an old saying, but it certainly applies to any OD trying to manage their practice. Listen to this episode where Gary shares his, and his Power Practice client list of, “If I’d only known then what I know now I would have . . .” On tap for this interesting episode are topics like starting a practice that focuses on everything except the doctor, learning practice building from anyone but an optometrist, the importance of culture, what marketing really means for an OD and lessons learned about staff management.

Dr. Edward Paul gets us up-to-date on how OD’s can integrate nutrition into their practices.  Everything from science to practice management is on tap for this episode.

Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations.  Now, he’s our guest on the Power Hour where he shares his words of wisdom and discusses how optometrists can emulate the marketing messaging of these huge companies – at a fraction of the cost. He covers the most common mistakes small businesses make in their marketing and talks about how you can improve yours.

Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of Provider Relations return to the Power Hour to take your calls.  Topics include their perspectives on the managed vision care marketplace overall, where and how they think optometry will be practiced in the future and how EyeMed is working with doctors to promote positive clinical patient care outcomes and a positive overall consumer experience. 

Architect Joost Bende is our guest this episode of the Power Hour.  With experience designing medical and optometry practices of all shapes and sizes, Joost answers questions about your own personal design challenges and answer questions about everything from color schemes to window placement.

Drs. Barry Eiden and Andrew Morgenstern join the show to get listeners up-to-date on all things keratoconus.  It’s more prevalent than you think and there’s a lot more you can do about it than just stress over patients never being really happy with their contact lenses.  We’ll also take a deep dive into cross linking and how it fits in an OD’s practice.

Drs. Tom Arnold and Nathan Schramm are fitting a lot of their patients with scleral lenses. Are you? Find out why they’ve become so popular in their practices, and how the doctors became clinically competent and practice management savvy with these specialty lenses. Find out how you too can get on board with one of the hottest modalities in contact lens care.