How I Built It

One of the hardest things to do is put out daily content…and on top of that, making it helpful, timely, and in podcast form! This sounds like a ton of work, but Harry Morton of Lower Street does just that. In this episode, we'll explore how Harry can consistently put out a daily podcast about working from home - from planning to publishing.Show NotesHarry MortonLower StreetWFH DailyPodcast MovementNotionThe Pod NewsWant to start your own podcast? Check out my course, Podcast Liftoff. Use the code BUILDIT for a listener-exclusive discount!Sponsored by: Yes Plz | iThemes | TextExpander ★ Support this podcast ★

Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Relay has really ramped up their membership program and I though Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid. I think they're doing a fantastic job over there, and Stephen's inspired me to reconsider my own membership program for this show. Have a listen - I know you'll get some great ideas too! Show NotesStephen HackettRelay.fm512 PixelsMyke Hurley and Relay FMThat time Phil Schiller tweeted a link to my blogMacStories5by5FlashbackWill it Fly?MPU #537: The Photos Field Guide and Apple PhotosCGP Grey: Exploring TEKIOWant to start your own podcast? Check out my course, Podcast Liftoff. Use the code BUILDIT for a listener-exclusive discount!Sponsored by: Yes Plz | iThemes | TextExpander ★ Support this podcast ★

Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who's creating content for their small business, no matter what you do. Taylor WaldonGiveWP | BlogEpisode 54: The GiveWP TeamahrefsSponsored by: iThemes | CircleCI | TextExpander ★ Support this podcast ★

A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I've brought on Cara North to talk to us. Cara is in the eLearning space, and we definitely talk about that, but I also wondered how she always seems to be trending on LinkedIn! So we talk about the smart way to build your network, add shareable content, and maybe even make a few worthwhile connections. Show NotesCara North | Cara on LinkedIn | TwitterBufferAutomating Social MediaSponsored by: Boosted | iThemes | CircleCI ★ Support this podcast ★

Just because you're a government organization doesn't mean you can't have a little personality. That's what my friend Joe Galbo proves day-in and day-out over at the Consumer Products Safety Commission. I've wondered for some time how they manage their social media strategy there and Joe's the brains behind most of the operation. We'll talk content, memes, data and more, as well as how he can get it all done at the federal level. Show NotesEmail Joseph: jgalbo@cpsc.govConsumer Product Safety CommissionCPSC on TwitterDepartment of Energy PodcastSpace Heater TweetLifehacker ArticleSponsored by: Boosted | iThemes | CircleCI ★ Support this podcast ★

Have you every wondered how some people seem to do so much? Well this week I sit down with James Rose to unlock some of the secrets of one of my favorite topics: automation. We talk about what it is, how it works, and how you can use it to take some tasks off of your plate, and off of your mind.Show NotesJames Rose | TwitterContent SnareJames’ Zapier Mastery CourseZapierAirtableCalendlyTextExpanderIntegromatIFTTTKeyboard MaestroAutoHotKeyZapier IdeasAutomators PodcastSponsored by: Boosted | iThemes | CircleCI ★ Support this podcast ★

Wondering how to build a following on Instagram? I was! It's my favorite social platform and I'm trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let's get into all of that and more. Show NotesAndrea ZoellnerCapsule Suitcase | InstagramTailwindLaterBufferSponsored by: Boosted | iThemes | CircleCI ★ Support this podcast ★

We're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, Productize Your Services (or at least make them more predictable), and Build Your Email List / Network.Show NotesJason ResnickSara DunnNathan IngramShannon ShafferMaddy OsmanBrian CasselMatt AdamsJessica LawlorMatt MedeirosAngel MarieVito PelegJohn VuongMarketing Made SimpleSponsored by: Podcast Liftoff | CircleCI | TextExpander ★ Support this podcast ★

We're at the halfway mark for the year and I've been trying out a lot of new tools and processes. In this bonus episode, I wanted to talk about WordPress plugins, digital products, and analog tools that have helped me be more productive!Show NotesEnroll in Podcast Liftoff! Use code BUILD at checkoutWP Content Pilot Pro / AppSumo DealThirstyAffiliates ProSix ColorsFuseboxHubspot CRMApple NotesMilanoteCanvaStream DeckKey LightMagic KeyboardField NotesWilliam Hannah Notebook Pen Addict PodcastSponsored by: CircleCI | TextExpander ★ Support this podcast ★

With everything happening during the COVID-19 pandemic and the economic recession, it's easy to panic, cut costs, and coast until this all blows over. But that can kill your business. Instead we need to adapt, and in today's episode, Brad Morrison tells us what his agency is doing to work through what will be a seemingly tough economy. We talk about our experiences with the last recession, what's different, and what you can do to adapt.Show NotesBrad MorrisonGoWPGoWP Niche Agency Owners Facebook GroupMy Gear KitsProductizing Your Services with Brian CasselStart LocalPam Aungst and Your SEO ProcessUgmonkPivoting for COVID-19Sponsored by: CircleCI | TextExpander ★ Support this podcast ★

Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the curtain a little bit. You'll learn about the journey and decision making that took place, the research and audience building, and of-course, the process and tools. Show NotesGet a special offer on Podcast Liftoff: Launch for listeners onlyCreator CoursesConvertKitMindNodePodcast Liftoff MindmapMy recording process | Video ResourcesVideo Recording GearScreenflowLearnDashWooCommerceWooCommerce MembershipsWooCommerce SubscriptionsVimeo ProSponsored by: CircleCI | Ahrefs | TextExpander ★ Support this podcast ★

John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fantastic advice for forging better relationship through communication - both with your current clients, and the ones that will soon be clients.Show NotesJohn VuongLocal SEO Search | Facebook | TwitterThe Pumpkin PlanBuilding Your Mailing List with Angel MarieAvoiding the Famine with Jason Resnick?Podcast Liftoff is Out! As a Listener, you'll get an additional 10% off the already discounted launch price. This link will automatically apply the coupon. Sponsored by: CircleCI | Ahrefs | TextExpander ★ Support this podcast ★

I know what you're thinking - another podcast doing another episode about COVID-19. But now that we're in the thick of it, and we know it's not just "a few weeks at home," I wanted to reach out to some businesses and see what they were doing differently. There were some really great ideas. And you'll get 3 tips to help you think outside the box.Show NotesShannon Shaffer | Listen to her episodeJason Resnick | Listen to his episodeR. Alexander McManus, Esq.Ross JohnsonMaddy Osman | Listen to her episodeBobWP | Listen to his episodeLaura Byrne CristianoStart LocalCalendlyShip Your PodcastWebinar SeriesYouTube Channel Sponsored by: CircleCI | Ahrefs | TextExpander ★ Support this podcast ★

Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he's talking about. If you need some extra business support (especially now), you're not alone. In fact, Ken has bet his own business on it. In this episode, you'll learn what a Mastermind Group is, how it works, and some ideas for conducting one. There's a little something for everyone, so let's dive in.Show NotesKen WallaceMastermindJamStarting Your Own Mastermind GroupCaboPressSponsored by: Ahrefs | TextExpander ★ Support this podcast ★

In August 2018 I was challenged to automate more. Now, nearly 2 years later, I've removed myself from core processes because of it. I'm saving lots of time, which allows me to focus on the important parts of my business. While I'm always looking to improve, I'm happy with what I've implemented so far.In this solo episode, I'm going to tell you about how you can start automating, how I automate, and some of my favorite tools.Show NotesCasabona.org Automation SeriesYouTube ChannelZapierIFTTTTextExpanderSiri ShortcutsHazelAutomators PodcastMacStoriesSiri Shortcuts Field GuideSponsored by: Ahrefs | TextExpander ★ Support this podcast ★

As more businesses are starting to do commerce nearly exclusively online, it's important to know how your customers are finding you and how they make decisions. Enter Ronald Gijsel, the Community and Partnerships Manager at Yith. He's going to tech us all about the customer's journey and FREE tools to help us figure it out. His tips will help us understand our customers to, sure, sell more, but more importantly, create a better experience for them. I learned a lot here and started to implement his advice shortly after we recorded. I'm excited to start seeing results.Show NotesRonald Gijsel TwitterYithEnable e-commerce data in Google AnalyticsAll in One ExportBuild Your Email List using ConvertKit with Angel MarieConvertKitSponsored by: Ahrefs | TextExpander ★ Support this podcast ★

Last week we heard from Maddy Osman about how to make money on marketplaces - and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice has inspired me to start offering a new service myself, and I know he'll do the same for you. Now is a great time to start looking at how you can make your business more predictable, and Brian can help. Show NotesBrian CasselAudienceOpsProcessKitProductize CourseSponsored by: Ahrefs ★ Support this podcast ★

 Maddy Osman has a unique approach to her business and agency - and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’t think someone state-side could make a good income off of Fiverr. Maddy has proved me wrong - and offers fantastic advice how you can get started too. Show NotesMaddy Osman | TwitterHow to Make Money on FiverrCGP GreyUsing Systems with Shannon ShafferLearnDash YouTube ChannelHow to write a kickass blog postSkillshare WorkshopsMillion Dollar ConsultingMaddy's WCUS Talk on UX AuditsGet your FREE Podcast WorkbookSponsored by: Ahrefs | TextExpander ★ Support this podcast ★

 Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her starting to niche down. Now, 2 years and nearly 100 episodes later, she’s fully into her niche business. We talk about making some tough decisions, and how to stay motivated. I truly think this is something every freelancer and small business owner should hear! Show NotesSara Dunn | Twitter | InstagramSara Dunn and Niching Down, Part 1My Fountain Pen CollectionShow It Website BuilderProfit FirstCompany of OneAutomation Blog PostsUsing Systems with Shannon ShafferOptimizing Your Time with Erin FlynnGet your FREE Podcast WorkbookSponsored by: Ahrefs | TextExpander ★ Support this podcast ★

 Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community in growing your business. Now, during this episode we talk a lot about in-person events, and as I record this intro, there aren’t a whole lot of events going on right now. But digital communities are on the rise and they can be just as powerful. Take Vito’s advice to heart because it’s good, and important!WP FeedbackDownload FestivalBuddyBossVova Feldman and FreemiusGet your FREE Podcast WorkbookSponsored by: Ahrefs | TextExpander ★ Support this podcast ★