The One Thing

What is the ONE thing to focus on for business growth?We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.In this episode, you will learn...[4:35] What is loyalty?[11:35] How do you identify your one percenters?[26:30] How can you can become part of the community around your

If you want to live an extraordinary life, you have to master something – but it only has to be ONE thing.   For many of us, mastering the ability to communicate with other people, or connect with others, is the ONE thing that will make everything else easier or unnecessary.   Today, we sit down with someone who has mastered the art of asking great questions: Susan Scott, the author of Fierce Conversations. This episode is so meaningful for us, and we think it will mean just as much for you because Susan models a Fierce Conversation live.   If you put yourself in our shoes and answer each question honestly, you will experience how profound having Fierce Conversations can be, and what will be possible if you invite more conversations like these into your relationships.     The ONE Thing to Implement From This Episode: Identify a relationship in your life that is not where you want it to be; a relationship that matters to you, and is hurting.   If the conversation IS the relationsh

Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because... well, you didn’t really have a life outside of your business?   If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments that we shared with the people who matter most.   If you’re struggling to strike a counterbalance between building a great career and having great relationships with the people who matter most, this episode is for you. We examine a case study of what it looks like to be really clear that family and relationships are your ONE thing, put them first, and still build a great business.     In this episode, you will learn... [7:50] Creating a family-first organization [15:40] How you can set up boundaries to separate office time from family time [18:10] What it means to leave a legacy with your business [22:

Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve?   In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.   To teach us why purpose is the ONE thing for building great teams and how you can go about bringing it into your everyday life, we’re talking to Don Yaeger, a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books (eleven of which have become New York Times best sellers).   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.   In

What does it mean to be successful?   Gary Keller once shared an interest answer to this question: “Success is nothing more than moving from failure to failure without giving up.” And the more people we talk to, the more examples we see of that being true.   In this episode, we’re going to explore the value of failure – when paired with persistence – with Bruce Buffer, who you may know as UFC’s Voice of the Octagon.   In this episode, you will learn... [9:30] Why being told NO is just an opportunity for a future YES [15:15] How high achievers move from failure to failure without giving up [18:05] ONE thing you can do to create support in your life & improve your ability to persevere through failure   The ONE Thing to Implement From This Episode: Where in your life are you currently succeeding so slowly that you think you’re failing – and how can you begin to trust The Domino Effect?   If you’d like to go beyond consuming content and are committed to living it, head over to the1thi

Can you imagine if all of your dreams, inspirations, and the things you wanted out of life were stripped away from you in a moment? It makes you really consider what matters most.   Our guest actually did die at the age of 20, after being hit head-on by a drunk driver at 70 MPH. After six days in a coma, he woke up only to be told he’d never walk again. Well, not only can this person walk – he’s run a 52-mile ultramarathon, built a successful business, and wrote an incredible bestselling book: The Miracle Morning. Then, after being diagnosed with a rare form of leukemia in 2016 and given a grim prognosis, he’s done the impossible again.   Today you are going to discover the story of how Hal Elrod formed a powerful morning routine that set him up for success, how the idea of a Miracle Morning has impacted the lives of over 500,000 people, and how he maintains clarity on what matters most.     In this episode, you will learn... [4:20] What The Miracle Morning is & how can it help you ach

Who are the five people you are actually spending the most time with? Are they living the type of life you want to be living?   Throughout this episode, you’re going to hear how our guest surrounded himself with titans of the personal development and sales industry and the habits he learned from each of them – and how you can do the same to transform your life.   Gene McNaughton is now one of the nation’s most effective Business Growth Experts and he just launched his new book, The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.     In this episode, you will learn... [10:10] What E.D.G.E. stands for & what questions you should be asking to grow your business [18:30] What Gene ha

Today, we're announcing the three people who won a signed copy of Keith Cunningham's book, The Road Less Stupid. If you didn't listen to episode 143 or episode 144, when we started this giveaway, we highly recommend going back to check them out. Its an incredible story.   If you are one of the three winners announced in this episode, please send an email to mastery@the1thing.com including your full name, shipping address, and phone number so we can send you your signed copy of The Road Less Stupid.   We also want to take a minute to thank every one of you who left a review or shared the episodes on social media. We do The ONE Thing Podcast to serve you and help you achieve extraordinary results in your personal and professional lives. Every review you leave and post you make helps share that message with more people and allows us to see the impact that it is making. You are all playing a role in empowering others to live their one thing and we are so grateful for that.Mentioned in this episode:Bambe

Do you wish there was someone in your world willing to hold you accountable?   Most of us want someone in our life who has a vision of what’s possible for us and is willing to take a stand for our greatness, even when we’re fighting for our limitations. Tim Beverlin found that person – and he found it in the form of a five-year-old girl.   In this episode, Tim shares his own 66-day journey so you can see what it looks like to leverage accountability and form that first power habit – and how weaving purpose into all of this can take your results to an even higher level.   In this episode, you will learn... [1:30] What it’s like on day 66 of a 66-day challenge. [4:00] How your children can support you and keep you more accountable (and how you can help them live The ONE Thing). [11:45] What would it look like in your business if you focus on ONE thing every day for 66 days? [13:00] How enlisting support from your children can bring a sense of purpose to a 66-day challenge. [18:00] What you can do

If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products.   We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.   Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create products that truly make an impact.     In this episode, you will learn... [5:00] Why making a product that people want to use isn’t enough [6:40] The four fundamental steps of creating a “hook” [13:20] The lead domino you need to know down to create habit-forming products [22:50] How you can start actually doing your most important work in a world filled with distractions [27:35] ONE thing you can do that will make it easier or unnecessary to stay focused on the things that matter most &nbs

Are you limiting the possibilities of anyone in your world?   We believe that leadership is teaching people how to think so that they can get what they need when they need it – but too often, we limit those around us, especially when it comes to creativity. However, achieving extraordinary results, even if you’re not an artist or don’t consider yourself creative, requires a level of unfettered creativity.   Todd Henry, host of The Accidental Creative, joins this episode to share how we can stop putting up these roadblocks and start allowing the people around us to do their most important – and most creative – work.    In this episode, you will learn... [6:20] How you can support your people’s creativity by helping them protect their time. [10:00] How you can maintain trust with your team (or, more accurately, avoid losing trust). [21:20] What you can do to create challenges that stimulate creativity, for yourself and your team.   The ONE Thing to Implement From This Episode: Look at y

What if we told you that, every single day, in spite of your best intentions, you were accidentally diminishing the capabilities of the people in your world?   And what if we told you that, instead of putting a ceiling of achievement over other people's’ heads, we can learn to become smarter and multiply their possibilities moving forward? It’s a big concept, but in The ONE Thing, we teach you how to think BIG and go small – so today we want to offer you the small actions you can take to gain momentum.   Our guest is Liz Wiseman, a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredi

In the last episode, Keith Cunningham shared the story of losing $100MM, the lessons he learned, and the habits that allowed him to make that money back in spades. If you haven’t already listened, we highly recommend checking it out (and taking notes).   In this episode, we continue that conversation and Keith teaches us why thinking is the most important thing in business, and some of the questions that we need to think about if we want to achieve extraordinary results.   Want to win a FREE signed copy of The Road Less Stupid? You just have to do ONE of two things...   Leave a review on your podcast player of choice sharing the ONE thing you’re going to do after listening to this episode (or part 2) OR... Share this episode on social media using the hashtag #theONEthing. We will select our 3 favorites to win a signed copy of The Road Less Stupid and announce the winners on July 9th!   The ONE Thing to Implement From This Episode: Write this question on a piece of paper and think about it:

Can you imagine a habit so powerful that it was worth investing $100,000,000 to acquire it?   Our guest, Keith Cunningham, joins us for a two-part interview because he literally paid that tuition – but he learned a lot from losing $100MM, and built habits that allowed him to make that money back, plus some.   Now Keith is traveling around the world teaching others how they can acquire this ONE habit that will make everything else in their business life easier or unnecessary, and he wrote a book sharing what he learned titled The Road Less Stupid. We’re studying him closely to see what we can learn and apply in our own business, and Geoff is on a 66-day challenge to make this a power habit that sticks.   Want to win a FREE signed copy of The Road Less Stupid? You just have to do ONE of two things...   Leave a review on your podcast player of choice sharing the ONE thing you’re going to do after listening to this episode (or part 2) OR... Share this episode on social media using the hashtag

Do you feel the ceiling, pressing right above your head? Are you wondering why you aren’t quite breaking through?   The only way you shatter that ceiling of achievement is when you identify and start fo follow models and systems that will allow you to from E to P, or from entrepreneurial to purposeful. Gary Keller argues that you’re not a business owner until you can step away from your business, and your net worth goes up.   Josh Fonger has a particular expertise in this: he is co-founders and partners with the author of Work the System, which is all about how you can build these systems into your business.     In this episode, you will learn... [8:40] What you can ask yourself to gain clarity on your strategic vision. [15:30] How to relinquish control over things that have to be done by others & build necessary systems. [25:50] How to create principles as guideposts for living the values of your organization.   The ONE Thing to Implement From This Episode: Can you, at some point

How do you think about creating wealth… or do you even think about it?   In this episode, we reveal the mindset required to create a net worth of $20M, $100M, or even more. The people we are talking about today did not inherit their money – they just think differently about wealth creation.   To teach us about this mindset, we are talking to Richard C. Wilson, CEO of the Family Office Club Association, the largest community in the industry with offices that manage in excess of $1 Trillion in Assets Under Management.     In this episode, you will learn... [9:30] The strategic habits that can make your someday vision a reality. [13:50] How to identify what you should be focusing on learning. [23:00] What Richard’s clients focus on to create a long-term competitive advantage. [26:50] Where you should invest your funds. [32:30] The ONE thing you can do, over time, to make an executive team opportunity easier or unnecessary.   The ONE Thing to Implement From This Episode: The people who ac

Are you doing the same thing every day, working hard, without actually living your purpose?   Sometimes it takes something catastrophic to compel us to do something different, or to take an action that we previously didn’t have the confidence to take.   For Jeff Sanders, host of The 5 AM Miracle Podcast, it took being hospitalized for him to realize that most of the things on his calendar simply didn’t matter. Jeff completely changed the way he manages his time, and the experience prompted him write a book called The Free Time Formula. In this episode, Jeff shares how he schedules his time, how he chooses what to invest his time in, and what you can do to begin taking action today.    In this episode you will learn... [4:40] How to look at your calendar in an entirely new way. [7:00] Why you don’t need to (and shouldn’t) fill every time block on your schedule with a task. [14:10] How you can optimize your time by utilizing your strengths. [18:00] How to begin auditing your time & ident

Today, we want to take you on a journey.   We host this podcast to show you new ways to live The ONE Thing at a higher level, and one of the ways that we learn best is through story, or through other people’s experiences.   Our guest, Dan Quiggle, was well on his way to building a successful business – but the number of hours he worked prevented him from doing the thing that mattered most: being a father who was present for his daughter. While you listen to Dan’s story, assess where you are in your journey: Are you striking the right work-life counterbalance for you? Are you holding onto tasks that are limiting your impact? What does it mean to show up for the people who matter most in your life?    In this episode you will learn... [2:20] Why work-life balance doesn’t exist. [6:40] How you can build a business that scales without you. [10:30] The ONE thing that separates successful people from extraordinary leaders. [14:05] How you can practice work-life presence. [19:20] What you can do

Imagine each of the seven circles of your life – spirituality, physical health, personal life, relationships, your job, your business, and your finances – is a ball, and you are juggling them. What happens if you drop the relationship ball?   If you drop that ball, it breaks. We find that people often spend so much time focusing on their job, business, and finances that they, ultimately, end up neglecting their relationships, spirituality, health, and personal life.   Jordan Harbinger, titular host of The Jordan Harbinger Show, has been on a decades-long journey learning how to form powerful relationships and network in a way that brings results – as opposed to what a lot of us do, which is NOT working. In this episode, Jordan is going to share how you can really distinguish yourself and form relationships that matter.    The ONE Thing to Implement From This Episode: What is the ONE thing from this episode that will make everything else easier or unnecessary, when it comes to your relation

Have you ever sacrificed your family time, your health, or your spiritual life, for your career?   Today you’re going to hear about someone who fell into that trap: John Lamerton thought that getting everything he wanted required adding more things into his world, and as a result he ended up working 100 hours a week and sacrificing time with his family – until he got a massive wake-up call in the form of a newborn son.   You’re going to discover what led to John’s mindset shift, and how subtracting, simplifying, and focusing allowed him to go from working 100-hour weeks to 25-hour weeks – all while making more money, experiencing less stress, and spending more time with his family.     The ONE Thing to Implement From This Episode: Our biggest takeaway from this episode is doing less – not more.   Sometimes, the things you like doing, and even the things that make you feel productive (or maybe just busy), aren’t the things that are going to make you effective – and they detract from th