Project Distinct Podcast

We hear so much about improving the quality of our product or service — but, Scott McKain cautions us that is not the only area where quality is critical. On today’s PROJECT DISTINCT, he relates a story that happened to his close friend, speaker and humorist Mark Mayfield, that teaches an important lesson about where customers REALLY value quality. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve all worked for bad bosses — however, few of us want to admit that sometimes WE may be the one who is guilty! On today’s PROJECT DISTINCT, Scott McKain does just that. By letting you know of his managerial failures in the past, he can relate to the five awful management styles that your employees may be encountering. This episode is a look at bad management — so that we can all get better at leading others! Learn more about your ad choices. Visit megaphone.fm/adchoices

Many experts argue that despite the millions (billions?) being spent by organizations of all sizes, customer service is declining. Most will tell you that customers, in general, are less satisfied that ever. Why is that the case — and what can we do about it in our organizations or our career? Today’s PROJECT DISTINCT discusses the work done by groups like Ritz-Carlton and Porsche — where employees have probably not experienced the level of service that their customers have come to expect. And, Scott McKain reviews a recent blog post that helps us know specific steps to solve the problem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Because yesterday’s episode generated such feedback, Scott McKain devotes another day to helping you get started on the path of creating distinction. If you’ve ever wondered what you need to do to get what you want in business and in life — and how to get started in achieving it — this edition of PROJECT DISTINCT is especially for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of the questions that Scott McKain is constantly asked is, “How do I start to create distinction? How do I start to improve my business? What does it take to have a better life?”  On today’s important episode of PROJECT DISTINCT, Scott reveals the way to start to grow your business and fulfill your dreams. Sharing his personal experience, what he learned working with Arnold Schwarzenegger, and the insights of others, Scott outlines what you need to do to launch a better business…a better career…and a better life. Learn more about your ad choices. Visit megaphone.fm/adchoices

Customers who have a great experience with you and your organization take three wonderful steps: they repeat their current business, they enhance their significance of purchases, and they refer you to their friends and colleagues. That means delivering a great customer experience should be “Job #1” for every employee! What if five simple questions could help you ignite a higher level of service? On today’s PROJECT DISTINCT, Scott McKain will relate a quintet of simple queries that can help you create distinction. Learn more about your ad choices. Visit megaphone.fm/adchoices

Returning to a location where he experienced horrendous customer service, Scott McKain learned that changes and improvements had been made — not to the decor of the resort, instead with the people who worked there. Today’s PROJECT DISTINCT focuses on the old saying, “Our people are our greatest asset” and asks the question, “Then why do you treat them like an expense?” Learn more about your ad choices. Visit megaphone.fm/adchoices

As he relates on today’s PROJECT DISTINCT, Scott McKain has been writing for almost two decades about the rising expectations of customers. On this episode, he’ll share new information from a recent study on how much they are rising — how the expectations of Millennial customers compare to those of Baby Boomers and Gen X — and why delivering a great experience for your customers is your best marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s almost “chicken and egg” — which comes first for your organization, department, or career: people or process? Do you put the process of creating and delivering your products or services ahead of the people you serve and work with — or do you put them ahead of the process? Scott McKain explores how cultural changes have impacted the way that leaders need to respond — and offers his choice — on today’s PROJECT DISTINCT. Learn more about your ad choices. Visit megaphone.fm/adchoices

A forgotten briefcase at the Las Vegas airport generated repeat business for a private car company. How can errors with customers turn them into loyal clients of your products and services? That’s the topic of today’s PROJECT DISTINCT — what steps do you take to “make it right” when mistakes are made with customers. Scott McKain explains how to turn bad experiences into positive relationships on this edition of the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

When the group Scott McKain is speaking to in Maui entered the ballroom for the conference's farewell dinner, they saw that Jody — who had served the attendees on opening night — was once again their bartender. Spontaneously, the group burst into applause at the sight of her. Her attitude and enthusiasm was infectious…to a degree that it uplifted both her customers and her colleagues. How can YOU attract more “Jodys” to your team? And, what role does your culture play in that effort? On today’s episode of PROJECT DISTINCT, Scott McKain will discuss WHY this is critical! Learn more about your ad choices. Visit megaphone.fm/adchoices

There is a fundamental reason why your marketing — and even your advertising — is not creating the engaged, loyal customers that you desire. Whether you’re a senior executive at a large organization…and entrepreneur building a business…or a sales professional trying to expand your efforts…this episode of PROJECT DISTINCT from Scott McKain is critical for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re not delivering great customer service, it’s because you evidently don’t WANT TO. That’s what Scott McKain is emphatically stating on today’s PROJECT DISTINCT. He suggests that if Indiana’s Bureau of Motor Vehicles can do it — there’s no excuse for any of the rest of us. If you’re not a fan of your local BMV…you may be SHOCKED — and learn about commitment to customer service -- from what you hear on today’s episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, Scott McKain suggests that MOST organizations are disconnected from what their own customers are experiencing as they do business with them. And, this lack of understanding even spreads to the front line people on your own team! Learn what to do to reconnect your thinking with that of your customers — and, what Scott says is one of the “saddest shows on television” relates to this phenomenon. Learn more about your ad choices. Visit megaphone.fm/adchoices

We tend to think that analyzing what customers are thinking and feeling — and reviewing our own errors in judgement and action — will always create a better result. But, is that really the case? On today’s PROJECT DISTINCT, Scott McKain relates how a recent dinner conversation motivated him to learn more about the value (or lack thereof) of introspection and evaluation as we try to improve our organizations, our careers, and ourselves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does it seem as though your customers aren’t as loyal to you as they used to be? On today’s PROJECT DISTINCT, Scott McKain reveals the “Three Levels of Customer Loyalty.” And, he’ll discuss the three reasons that loyalty from customers is on the decline — and what you can do to change that for yourself and your organization! Learn more about your ad choices. Visit megaphone.fm/adchoices