Iab: Simplify And Inspire Podcast

News isn’t free to report, but can be free to read (in an ideal world). When you read the Guardian you sometimes get asked for a contribution, which is one of the ways the Guardian is able to deliver cutting edge, free and editorially independent journalism. There is also the ad-funded model (the images in the page on your phone or on the side of the screen on your PC) and a philanthropic revenue model (which saw the company hire an indigenous editor and resulted in a Walkley Award). We discuss the combination of these revenue models, as well as podcasting and video, with Dan Stinton, managing director at Guardian Australia. We also dip into the implications of the audience data used in advertising and the onus to protect and not exploit such information. See omnystudio.com/listener for privacy information.

Australia isn’t just its cities. About 36% of Australians live and work outside the metropolitan areas. They need and value community news, and regional media makes up a big chunk of media consumption in this vast country, in print, digital and TV. In the latest episode we chat to Penny Kaleta, National Sales & Partnerships Director, Australian Community Media (Nine Entertainment Co.) about putting regional communities first, inherent challenges in programmatic advertising across different communities, and the opportunities around creating content and promoting investment in media serving Australia’s regional areas.See omnystudio.com/listener for privacy information.

Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report. Of course, video and mobile are the returning stars, and Megan and IAB CEO Gai Le Roy break down the figures and dig into the data. Also, Megan is about to step away from her role at PwC, move to the country and increase her board directorship portfolio. She talks about her time in the digital industry and the changes she’s been a part of, her plans for the future and what it means to advise in a directorship role.See omnystudio.com/listener for privacy information.

In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of programmatic and ad operations in video advertising. Rick and Heath breakdown instream and outstream video ads, outline the growth of video revenue and options in the Australian marketplace, how creative agencies are keeping pace with growth with fit for purpose ads, and the metrics that marketers and agencies are focusing on.See omnystudio.com/listener for privacy information.

Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB’s tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) about Header Bidding, it’s adoption and direction – including the new OpenRTB protocols, why it’s important and its impact on both the buy-side and sell-side. Rohan and Jonas also discuss the IAB Executive Technology Council and its forthcoming mentorship program to help support and develop up-and-coming talent in our industry.See omnystudio.com/listener for privacy information.

In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon discusses how businesses can drive better results with the right media and data strategy as well as the value of diverse talent in our industry. And as 2018 draws to a close, we want to thank Whooshkaa for all their help and expertise in partnering for another year of IAB Podcasts. See omnystudio.com/listener for privacy information.

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.See omnystudio.com/listener for privacy information.

We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fairfax, with a high-rating rugby podcast and website along the way. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement. We also dig down into where the market momentum is at present, the promise of digital rich media and its role in driving brand engagement, and client perceptions of trust and transparency in the industry.See omnystudio.com/listener for privacy information.

In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studiesand strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming MeasureUp Conference on Nov. 1.See omnystudio.com/listener for privacy information.

We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and some of the current issues in measurement, content and addressability.See omnystudio.com/listener for privacy information.

Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)See omnystudio.com/listener for privacy information.

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.See omnystudio.com/listener for privacy information.

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.See omnystudio.com/listener for privacy information.

The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.See omnystudio.com/listener for privacy information.

The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.See omnystudio.com/listener for privacy information.

Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.See omnystudio.com/listener for privacy information.

How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode we talk to Dennis Buchheim, Senior Vice President & GM of IAB Tech Lab, about the current and recent Tech Lab projects that aim to deal with these issues to the benefit of the whole industry. (IAB members can download Dennis' presentation deck from our Melbourne Ad Ops Conference here.)See omnystudio.com/listener for privacy information.

What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon. You can watch the abridged discussion as a video and download content from the day here.See omnystudio.com/listener for privacy information.

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.See omnystudio.com/listener for privacy information.

Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.See omnystudio.com/listener for privacy information.