Lma Podcast

Episode: 26 In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms. More from the magazine: https://www.legalmarketing.org/strategies

Episode: 25 P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.

Episode: 24 Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective. More from the magazine: https://www.legalmarketing.org/strategies

Episode: 23 LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms. https://www.legalmarketing.org https://cloc.org/

Episode: 22 Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recognition. Panelists include: Andrea Maciejewski (Director of Client Development, Levenfeld Pearlstein, LLC), Courtney Marti (Marketing Communications Manager, Schwabe, Williamson & Wyatt PC), Daria Fine (Schwabe, Williamson & Wyatt PC) and Ryan King (Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.). https://www.legalmarketing.org/your_honor_awards

Episode: 21 Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more!

Episode: 20 In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes. More from the magazine: https://www.legalmarketing.org/strategies

Episode: 19 P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in! In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional Development. The panel covers everything from networking to people management. Thanks for listening! To learn more about the 2018 P3 Conference, May 14-16, visit LMA's website: bit.ly/2fJ2gM2.

Episode: 18 In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lampert (President, Elizabeth Lampert PR) place themselves at the center of a crisis and share their best tips and tricks.

Episode: 17 Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations." More from the magazine: https://www.legalmarketing.org/strategies

Episode: 16 Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board with both.

Episode: 15 The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market. https://www.legalmarketing.org/lma-cic

Episode: 14 BoK This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new ways marketers communicate with their audience. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 13 We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).

Episode: 12 BoK This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 11 AFAs: Are they really an alternative anymore? The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis, Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP).

Episode: 10 In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.

Episode: 9 Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference. Participants: Ian Turvill, Chief Marketing Officer, Freeborn & Peters LLP Rachel Shields Williams, Business Development Manager, Sidley Austin LLP Adrian Dayton, Founder, Clear View Social Adrian Lurssen, Co-founder, JD Supra Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial Watch the entire Facebook Live series of videos: Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/ YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A

Episode: 8 BoK Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 7 "Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.