Twitter Smarter Podcast With Madalyn Sklar - The Best Twitter Tips From The Pros

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others. Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere. Today he joins the #TwitterSmarter podcast to talk about Twitter chats. Episode Highlights: Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role. When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotio

Kim Garst is CEO of Boom! Social Media Marketing where she applies her 20+ years of experience to help small business owners, entrepreneurs, marketers and managers with building online traffic, increasing engagement, converting prospects into buyers and developing compelling content. Kim is a respected author, leader of a 500K social media community, and has been listed as a Forbes magazine Top 10 Social Media Women Power Influencer. In this #TwitterSmarter episode, she will share a few tips on social selling via Twitter to grow your bottom line. Episode Highlights: Social selling is all about relationships; use Twitter to strike up conversations. If you’re not talking with people, you’re not building relationships. Kim provides great tips for starting conversations in this episode. By setting aside time each day to build relationships, Kim shares how she has been able to do many unimaginable things, including sharing the stage with Star Jones, Martha Stewart and Ariana Huffington in one afternoon. Sh

An active researcher and published author, Keith Quesenberry teaches marketing (traditional, digital and integrated) at Johns Hopkins University. Prior to that he spent 17 years as an associate creative director and copywriter for startups and Fortune 500 companies. In this #TwitterSmarter episode, Keith shares his insights on the importance of one-to-one conversations on Twitter, and how to tell great stories 140 characters at a time. Episode Highlights: Twitter is crowded, with lots of noise. Keith believes that to stand out it’s critical we engage with people genuinely via one-to-one connections. Direct messaging can be a powerful tool – if used in the right way. Keith explains why using automated services may not be the best option. Research shows that people want complete stories, even if they are delivered over time. Keith shares great examples on how best to accomplish this throughout the episode. When starting out, paid advertising, leveraging employee accounts and geo-targeting are three stra

This episode’s #TwitterSmarter guest is writer, producer and entrepreneur Britt Michaelian. This proud wife and mom is the host of Mass Amplify, a podcast for social media brand builders, strategists and influencers who want to amplify content for intentional results. Episode Highlights: To find value from Twitter, it is important to be strategic in its use and to set measurable goals – this means mapping out the top three things to do on Twitter each day When starting out, commit to tweeting regularly, show up authentically, and curate and create content that is of value Know who you are and what your core goals are before determining how to integrate Twitter into your amplification strategy Twitter chats are great for building community – participate in 1-3 per week Tweetables: Map out the top three things you need to do on Twitter each day to be successful. Pay attention to what brought you into someone else’s community so that you’ll know how to do it for others. Links to tools and resources

In this episode I chat with Twitter guru, Mark Schaefer. He’s authored many books including my favorite, The Tao of Twitter. I’ve been following Mark for many years. He’s amazing and shares so much value. In this episode he dishes out great tips and then deep dives into Twitter Lists. He shares 3 excellent ways to best use lists. In this episode, here’s what Mark discusses: Mark says his favorite chapter in his book, The Tao of Twitter, is Chapter 5. It goes into how do you build a Twitter audience. “Twitter is the very best way to build a targeted, relevant audience quickly. It’s better than any other social media platform.” If you’re trying to build an audience for a blog or company website, Twitter is still the best way to make those connections. 3 different ways to use Twitter lists: Stay organized with lists Seek out lists created by others Curate lists that can be helpful to others Mark’s Tip: When you get notified you’ve been added to a Twitter list, take the time to thank them. Links m

In this episode I chat with my friend Brian Fanzo who is best known as @iSocialFanz in the social space. He’s been a rising star and really making a name for himself as a speaker, podcaster and Twitter chat host. Brian is everywhere and I love that! And like me he’s been an early adopter to Meerkat and Periscope. He’s broadcasting at least several times a day on both platforms and is always giving so much value to his followers. In this podcast he’ll be sharing the power of Twitter chats. In this episode, here’s what Brian discusses: “I do talk fast but I usually talk in 140 character clips.”  One of the tools that had the biggest impact on Brian is Buffer. He also loves Hootsuite. “Hootsuite allows me to do social listening.” Brian has built his brand around Twitter. He gives credit to Twitter chats. “A Twitter chat is a true essence of a community.”  “The hashtag that is used for Twitter chats is really that glue that bind the conversation.”  Twitter chats gave Brian the opportunity to find people

In this episode I chat with my longtime friend and colleague, Ariel Hyatt. We both got our start as entrepreneurs in the music business back in 1996. She founded Cyber PR and has made an incredible name for herself in the music business and has now expanded her reach beyond music to include entrepreneurs and a variety of businesses types. Ariel and I are a lot alike – our mission is to help people better grasp social media and develop strategies that work. And utilizing the power of Twitter. In this episode Ariel talks about Twitter Thematics. It’s a great way to hone in on your message. Listening to Ariel talk about it is fascinating! In this episode, here’s what Ariel covers: Create “Thematics” because Twitter can take you into too many directions. Thematic #1: What would your tribe/followers like? Thematic #2: What is perfect for your personality? Thematic #3: What is your business/message/brand trying to say? Thematic #4: What is your social proof? Ariel recommends these four to curate your them

In this episode I chat with Christina Kehoe of Infusionsoft. If you’re not already familiar with Infusionsoft, they provides sales and marketing software for businesses. Christina works with small business owners to build and execute marketing strategies. She has also worked closely with the Twitter Small Business team and shares valuable insights that will help you right now. In this episode Christina takes a deep dive talking about Twitter cards. Did you know Twitter cards have 313% more engagement and 52% more retweets than those without them? It’s a great reason to use Twitter Cards! In this episode, here’s what Christina covers: Twitter cards are a great tool! Web site cards: drives traffic to your website Lead cards: click on call-to-action button that sources contact info. Integrates with lots of CRMs to pull leads. Example: sign up for newsletter Twitter cards appear as a regular tweet. You can pin Twitter cards like a tweet to the top of your profile. On mobile you get a lot of attention.

In this episode I chat with Robert Moore of oneQube Technologies. His company’s Spider platform is a powerful listening tool that let’s you measure, analyze and build scalable databases of customers, prospects and influencers. His company’s tagline is “We Build Solutions for Social Business.” They also own TweetChat.com, the largest free Twitter chat platform that powers 1000’s of Twitter chats every month. In this episode Robert discusses “Link Listening.” It’s a fascinating technique that will get you thinking about audience building in a whole new way. In this episode, here’s what Robert covers: His company coined “Link Listening.” It’s a powerful technique. Content attracts a specific audience. Connect with people who share your content. You can attract and engage with interesting profiles that are completely aligned with what your social business mission is. Find 100, 500 or 1000 of the right followers: provide them great content, engagement and amplification. It’s a key audience building techniq

In this episode I chat with Pam Moore of Marketing Nutz. She describes herself as half geek, half marketing and 100% social nut! I can tell you, Pam is everywhere online. She constantly tweets helpful information and advice. She is the host of the super popular #GetRealChat on Twitter every Tuesday at 9pm ET. And she has a wonderful podcast I enjoy listening to called Social Zoom Factor. Pam shares 4 great tips that will help you “get real” on Twitter. In this episode, here’s what Pam covers: #1 tip: Be yourself on Twitter. She shares the story of how she came up with her Twitter handle @PamMktgNut. She also shares the story of how Mari Smith invited her to speak on a teleseminar. At the time she had only 300 Twitter followers. Within minutes of talking about branding & social media on the seminar, she had pages and pages of RTs of what she said. Within 6 months she co-authored a book with Mari. All of this success stemmed from being real and watching for opportunities. The power of Twitter, the t

In this episode I chat with Matt Diederichs. He’s the Community Growth Coordinator at Hootsuite. He devotes his time on Twitter building engagement, loyalty and advocacy for the Hootsuite brand. He says Hootsuite’s #1 platform for customer engagement is Twitter. I have a soft place in my heart for the company because I’ve been using them since its inception many years ago. It makes using Twitter so much easier. Matt and I met recently on a great Twitter chat called #MediaChat Thursdays 10pm ET. We’re both big fans of Twitter chats. It will come as no surprise that Matt helps run the wildly popular Hootsuite Twitter chat #HootChat Thursdays 3pm ET. In this episode, here’s what Matt covers: Get really good at Twitter listening. Have a listening first perspective. At Hootsuite they listen for brand mentions: @Hootsuite, Hootsuite and misspellings. Before you build a content and publishing strategy, build a listening strategy and look for opportunities to join conversations. Twitter has matured to the poi

Welcome to the #TwitterSmarter podcast, Episode 7. I was a recent guest on#SocialChat. It’s a great Twitter chat that I highly recommend. It’s run by Alan K’necht @aknecht and Michelle Stinson Ross @SocialMichelleR.  Their website says, “Bringing together the web’s most forward thinking social media marketers.” It’s held every Monday at 9pm ET. In this episode I’ll answer and expand on questions they asked me as a guest during the chat. Twitter Chats are great but they do move fast. In this episode, I’ll give broader answers and share links to sites I discuss. Click here for the show notes. In this episode, here’s what I cover: My expanded answers to the @SocialChat Twitter chat questions. 1. How much time should we spend each day on focused Twitter activity for growth? You can get tremendous results if you spend 30 minutes a day focused on your growth. I like Hootsuite for listening and Buffer for scheduling. I teach this in my online #TwitterSmarter training course 2. How do you choose who to fo

In this episode I chat with author and social media marketing pro Peg Fitzpatrick. She works closely with social rockstar Guy Kawasaki (ex-Apple, now with Canva) and Pinterest recently named her as one of their top experts. She has built a social media platform (or shall I say empire?) of over 1,000,000 followers across Google+, Twitter, Facebook, LinkedIn, Instagram and Pinterest. Peg is an avid writer who shares her knowledge of social media daily through her blog, tweets and posts across various networks. I encourage you to check out her book The Art of Social Media: Power Tips for Power Users that she co-authored with Guy Kawasaki. It’s a must read for both beginners and seasoned professionals. They provide a “ground up” strategy with over 100 practical tips, tricks and insights. In this episode, here's what Peg covers: Read great blogs and listen to podcasts. Getting the basics under your belt so you can join in the conversation. Be a participant in Twitter chats. Don’t just watch Twitter, jump i

This week's listener question comes from musician Rorie Kelly. She's currently running a crowdfunding campaign for her new album. (Congrats Rorie!) She wants to know how can she use Twitter to help her campaign without sounding like a spammy, self-promotional jerk. She wants to make it easy for her Twitter friends to help. I share these strategies: *Make a private Twitter list of everyone who's contributed to your crowdfunding campaign. *Do individual and group tweets thanking your contributors. *Your contributors are your super fans. *Send your super fans/contributors pre-written tweets to make it easy for them to help. *Use Bit.ly to shorten and track the pre-written tweet links. *Use Click to Tweet to create a pre-written tweet. *Use Advanced Twitter Search Show notes for this episode can be found at www.madalynsklar.com/twittersmarter5 If you have a question about Twitter you'd like me to answer on this podcast, please go to MadalynSklar.com/speakpipe You can reach out to our guest @RorieKelly on T

In this episode we take a look at your Twitter profile. This is a step-by-step, walking you through it because it’s so easy to miss things. You want your Twitter profile to be great and compelling, painting a picture of who you are and what you do. Your Images: Header photo - 1500x500 Profile photo - 400x400 Pick a profile photo where people will be able to recognize you if they bump into you somewhere like say at a conference. Bio: You get 160 characters to tell your story. Make it descriptive and compelling. Resources: My Twitter Profile @Madalyn Sklar Article: Customizing Your Profile Show notes for this episode can be found at MadalynSklar.com/twittersmarter4 You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com

In this episode I share the importance of a good Twitter bio and why you should join Twitter chats.  Twitter Bio: You want to make it compelling and use all or most of the 160 character spaces.  Twitter Chats: They are a great way to connect with people. Twitter is like a big cocktail party. You want to Listen + Engage + Connect. These are the keys to your success.  Best tools to participate in a Twitter Chat: TweetChat or tchat.io Cool Twitter Chats: #MediaChat - @MediaChat: Thursdays 10pm ET hosted by Aaron Kilby @Kilby76 #SproutChat - @SproutSocial: Wednesdays 3pm ET hosted by Sarah Nagel @Sprout_Sarah #ggchat - @GoGirlsMusic: Thursdays 3pm ET & 9pm ET hosted by Madalyn Sklar @MadalynSklar Your Call-To-Action: I want to hear from you! Have you updated your Twitter bio? Tweet me @MadalynSklar so I can see. What are your favorite Twitter chats? Let me know. When you reach out to me on Twitter, be sure to use the hashtag #TwitterSmarter.  One Click Tweet To Share The Love: Go here www.madalynskl

Each week I take a listener’s question. This week’s questions came from Houston Business Coach Tina Marie Jones. She wants to know what are ways to attract followers interested in her message and how to get seen and discovered. I shared these strategies: *Build up your followers by targeting relevant people, businesses, organizations and brands. *Listen and engage. Think of Twitter as a cocktail party. *Build Twitter lists - targeting, organizing, curating *Grab attention by RT'ing, favoriting and replying to relevant tweets. *Getting your followers to help amplify your message. *Consistency is the key. *Joining Twitter chats. Show Notes for this episode can be found at www.madalynsklar.com/twittersmarter2   If you have a question about Twitter you'd like me to answer on this podcast, please go to MadalynSklar.com/speakpipe   You can reach out to our guest Tina Marie Jones on Twitter, Facebook and her website. Call To Action: Set up several Twitter lists and seek out & participate in a

In this episode I chat with Pat Flynn from SmartPassiveIncome.com. He shares his favorite Twitter apps. Be sure to check these out. IFTTT (If This Then That) - a cool app that let's you create recipes that automate actions between internet connected services. Edgar - content curation and post rescheduling Click to Tweet - create fast "tweet about this" links Be sure to reach out to Pat on Twitter at @PatFlynn. And subscribe to his amazing Smart Passive Income podcast. I've been an avid listener for years. I think you'll love it too! Show notes for this episode can be found at MadalynSklar.com/twittersmarter3 You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com.

Welcome to my long awaited #TwitterSmarter podcast! I'll be sharing my Twitter tips and resources as well as interviewing amazing movers and shakers in the world of social media and online marketing. I'm talking to industry leaders like Pat Flynn, Mari Smith, Mark Schaefer, Pam Moore and luminaries at Hootsuite, GoDaddy, Infusionsoft and even legendary rocker Kathy Valentine of The Go-Go's!I'm asking them one simple question: "What are your best Twitter tips?"I hope you'll join me on this podcast journey that will help you become #TwitterSmarter.You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com.