Sinopsis
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews Okome, Senior Manager of Social Marketing at NPR by day and Chief Side Hustler by night, for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get goingwherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a Voice of Black Women VCs by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
Episodios
-
365: How Jacquelyn Rodgers Got Black Santa Onto Target Shelves REWIND
16/08/2023 Duración: 38minWe’re back for an update episode with Jacquelyn Rodgers, founder of Greentop Gifts. I first spoke with Jacquelyn in 2020, when we learned Greentop Gifts aims to create products that represent what the holidays look like for Black and Brown families. Since then, Jacquelyn has gotten Greentop Gifts into retailers like Target and Amazon. In this episode Jacquelyn shares: What it took to get into Target retail and the village that supported her journey there The many grant competitions and accelerator programs she’s used to expand her business and network The hilarious mantra she uses to make sure she doesn’t burn out while running a business, being a wife and mom of two, and much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at ht
-
364: How Supermom Trina Small Created A Super Brand For Moms REWIND
09/08/2023 Duración: 46minThis week we’re rewinding it back to when I sat down with Trina Small, the founder of Supermom Culture. After leaving her logistics job, growing her blog, and blowing up on social media, Trina took a leap to start her brand that empowers mothers through streetwear. Starting off on her own packing orders with her daughter out of her apartment, Trina took risks and bet on herself to build a solid brand. In this episode she shares: How she slowly and steadily scaled her business while supporting herself and her family How she landed press like Good Morning America and Oprah Daily The real challenges of being a solo entrepreneur Plus so many laughs, this episode felt like chatting with a girlfriend! Check out Trina’s full story in episode 364 of Side Hustle Pro on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and mo
-
363: How Two Side Hustling Moms Pioneered The Momference for Millennial Moms of Color REWIND
02/08/2023 Duración: 56minWe’re dropping double the gems this episode as I sit down with DMV moms Nikki Osei-Barrett and Simona Noce Wright, founders of the premiere organization for millennial moms of color, District Motherhued and the first and only conference for millennial moms of color, The Momference. In this episode Simona and Nikki share: What it took to successfully launch The Momference while working full time jobs and raising kids How they secured Kelly Rowland as a keynote speaker at The Momference How they pioneered a regional and national mommy group movement by focusing on serving their specific audience How God, coffee, and community got them through all obstacles! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/po
-
362: How Former Side Hustler Rochelle Porter Landed Her Designs In Nordstrom, Macy’s, And More
26/07/2023 Duración: 46minThis week I got to sit down again for an update with Rochelle Porter, founder of Rochelle Porter Design, a lifestyle brand and design house specializing in sustainably-made home and fashion textiles. When I first sat down with Rochelle in 2019, we learned she launched her business as just a side hustle. Today her products are being sold in major retailers and being featured on outlets like The Today Show and Oprah Daily while consistently maintaining profitability. In this episode she shares: How she pivoted from full-time corporate employee with a side hustle to full-time entrepreneur since she was last on the podcast in 2019 How she was able to launch home decor collections in major retailers like Nordstrom, Macy's, and Wayfair Her advice to fellow retail entrepreneurs on everything from print on demand to funding your business Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business p
-
361: Finding Your Soul Career While You Side Hustle with Founder Lisandra Rickards
19/07/2023 Duración: 01h01minThis week in the guest chair we are back again with Lisandra Rickards, founder & CEO of Soul Career. When we first spoke in 2018, Lisandra was the CEO of the Richard Branson Centre of Entrepreneurship. Using her experience in the corporate world, she then went on to start her own company coaching individuals to discover their true soul’s calling. In this episode she shares: The knowledge and experience gathered from working alongside Richard Branson How she created the metrics to evaluate her client’s most aligned career with their soul How being people-focused has made her a great coach and guided her to her own soul’s calling Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mention
-
360: How The Cupcake Collection Founder Mignon Francois Turned $5 Into Five Million Cupcakes Sold
12/07/2023 Duración: 55minThis week I sat down for a very inspiring chat with Mignon Francois; mom of seven, best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. In this episode she shares: Why having a great product and determination got her community to support her vision The different financial methods she used, like cash stuffing, to reinvest into her business and employees How she leveraged $5 and turned it into a legacy with over five million cupcakes sold And much more, you don’t want to miss the gems she’s dropping! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode The Cupcake
-
359: How Lori Tharps Left Her Tenured Professor Job to Pursue Writing & Podcasting Full Time in Spain
05/07/2023 Duración: 01h05minThis week in the guest chair we have a very special episode featuring a real-life Podcast Moguls student of mine, Lori Tharps. She is the founder of the platform and podcast Read, Write & Create, which offers bite-sized, creative pep talks for BIPOC writers. She is also the author of critically-acclaimed books like Hair Story and Kinky Gazpacho. In this episode she shares: How she knew it was the right time to leave her tenured teaching job at Temple to pursue writing full time Why moving to Spain allowed her to have clarity in her financial and personal goals How she diversified her offered writing services through coaching, ghost writing and podcasting, and the clients that brought in Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Netw
-
358: From Lawyer To Founder, Effie’s Paper’s Kalyn Johnson Chandler Shows Us How To Flawlessly Pivot Careers
28/06/2023 Duración: 01h08minThis week in the guest chair we have Kalyn Johnson Chandler. Starting as a career lawyer in big law, then transitioning to fashion, Kalyn has now evolved into a full time artist and entrepreneur as the founder of Effie’s Paper: Stationery & Whatnot, a lifestyle brand empowering women and presenting on-trend accessories for work, travel and daily life. In this episode she shares: How she seamlessly transitioned from field to field through confidence and discipline How she learned entrepreneurial skills through self-teaching, mentors, and business programs How having a solid business model, attending events and making connections landed her products in Walmart Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.co
-
357: How Culture Brands’ Eunique Jones Gibson is Creating A Cultural Empire
21/06/2023 Duración: 01h06minThis week in the guest chair we have Eunique Jones Gibson, a personal entrepreneur shero of mine. Eunique is the creator of the hit-game #CultureTags and CEO/CCO of several brands including Because of Them We Can, The Happy Hues Company, and the innovative agency, Culture Brands. In this episode she shares: How she created one of the most well known campaigns and platforms for Black culture How reinvesting her skills and money into each new venture provided solid foundations Why she describes herself as a cultural architect and how refusing to limit her goals/ideas has created many opportunities for Black creators And so much more, you don’t want to miss the gems dropped this episode! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network,
-
356: How These Founders Launched Georgia’s Only Black-Women Owned 3PL
14/06/2023 Duración: 43minThis week in the guest chair we have Len Ellis, the Co-Founder and CEO of Everlasting Love Fulfillment, a brand-centric third party logistics partner that provides next-level fulfillment. In this episode she shares: How she started her company with multiple clients and while working full time How providing personalized service created loyal client relationships How being one of the only Black-women owned 3PL companies gave her a unique platform to support other black women, and more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Printify- Printing Profits is your new must-listen Podcast from Printify, the platform that allows you to sell custom products around the world, and it’s availabl
-
355: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
07/06/2023 Duración: 37minThis week in the guest chair we have Jasmine Taylor, founder and owner of Baddies and Budgets, a financial education platform that aims to make products and provide a community to empower women of color who are struggling with their finances. In this episode she shares: How she turned her $1200 stimulus check into a $1M business How she uses social media as her sole marketing platform Her top tips and the resources she provides to take control of your money Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Printify- Printing Profits is your new must-listen Podcast from Printify, the platform that allows you to sell custom products around the world, and it’s available on all major podcast platf
-
354: Rachel Rodgers Teaches Us Why We Should All Be Millionaires REWIND
31/05/2023 Duración: 58minThis week I’m sitting down with Rachel Rodgers. Rachel is the creator of the Hello Seven brand and the founder of We Should All Be Millionaires: The Club. Her book, We Should All Be Millionaires is a woman’s guide to earning more, building wealth, and gaining economic power. After law school, Rachel decided to put her degree to use and started offering her lawyer services to small businesses. Like most side hustlers, she then reevaluated if that work was truly fulfilling and realized she could be doing so much more. Then Hello Seven was born. Today, Rachel teaches diverse women how to grow an asset that will last beyond them and how to scale their own business to seven figures. In episode 354, Rachel shares: Why we must confront the stories we tell ourselves about money How she pivoted from a legal services business to business coaching Rachel even puts me in the hot seat and forces me to confront how I’m restricting my own growth as a business owner! You don’t want to miss this one This episode is b
-
353: How This Founder Took A Fleet Of Trucks And Built A Shipping And Logistics Empire
24/05/2023 Duración: 32minThis week in the guest chair we have Seretha Willingham is the Founder and CEO of SJW Logistics, a Third-Party Logistics company providing freight transportation, warehousing and e-Commerce order fulfillment services. In this episode she shares: How she acquired her company and quickly and sustainably expanded The systems she has in place to manage her company’s cash flow and finances How she continues to grow and effectively manage her teams and employees Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork Printify- Printing Profits is your new must-listen Podcast from Printify, the platform that allows you to sell custom products around the world, and it’s available on all major podcast platfo
-
352: How Side Hustling Nurse Naseema McElroy Paid Off $1M In Debt
17/05/2023 Duración: 01h01minThis week in the guest chair we have Naseema McElroy, author and the founder of Financially Intentional, a platform about personal finance and living life intentionally. Starting with just under one million dollars in debt, Naseema taught herself financial literacy, paid off her debt, and started side hustling as a consultant teaching others to do the same. In this episode she shares: How she created an intentional budget that didn’t leave her in a place of lack Why she believes everyone can take control of their finances, and how to actually do it The different income streams and resources she uses to stay financially free, and much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links
-
351: How CultureCon CEO Imani Ellis Went From Side Hustling VP to Full Time Entrepreneur
10/05/2023 Duración: 52minThis week in the guest chair we have former Side Hustle Pro guest Imani Ellis, CEO and Founder of CultureCon and The Creative Collective NYC. While working as Vice President of Communications at NBC Universal, Imani founded The CCNYC and began her journey to becoming the full-time CEO of her company and CultureCon. In this episode she shares: How CultureCon and The CCNYC has hugely expanded since we last spoke The steps she took to firmly make the decision of becoming a full-time entrepreneur How she effectively built and manages a team of 25 people And so much more, you don’t want to miss this episode! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode 2021
-
350: How The Founder Of Brown Toy Box Went From Side Hustle To Every Target Store
03/05/2023 Duración: 54minThis week I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business. In this episode she shares: How she expanded to being sold in every Target nationwide Why she pivoted from being a subscription box to direct to consumer How she used her network and won investors to fund toy production Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle Brown Toy
-
349: Steal My Podcast Promo Strategy To Grow Your Podcast Fast
26/04/2023 Duración: 15minThis week we’re wrapping up the solo series on how to regroup and get unstuck in your side hustle for quarter two, this time we’re talking podcast promo. In this episode I share: How to grow your brand awareness to a wider audience The best platforms/apps to promote your business Why you should invest in paid advertisements Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Podcast Promotion App: https://headliner.app/ Canva Graphic Design: https://www.canva.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Commu
-
348: Use This Quick Email List Strategy To Build Your List Fast
19/04/2023 Duración: 21minAnd we’re back with another solo episode. This week I’m giving you the easy step by step process of building an effective email list for your side hustle. In this episode I share: How to take the first step to inviting people to your email list How being consistent with my email list quickly grew my audience engagement The best platforms to optimize communication with your contacts Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode Free Side Hustle Guide Book: sidehustlepro.co/starthere Convertkit Contact List Provider: https://convertkit.com/ Ambassador Contact List Provider: https://www.getambassador.com/ Side Hustle Pro Newsletter: https://sidehustle
-
347: How to Grow Your Instagram and Tik Tok Brand Pages in 2023
12/04/2023 Duración: 31minIn 2023, building a social media presence is essential to growth in your business. Whether you’re side hustling or a full-time entrepreneur, in this episode I’m giving you 5 tips to growing your Instagram and TikTok brand pages, including: How and why you should build a target audience Why you should try out different kinds of content to see what works best Why you should invest in paid advertising Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ SHP Instagram: NicailaTv Instagram: Click here to subscribe via RSS feed
-
346: How To Make Content For Your Business In Less Than 1 Hour A Week
05/04/2023 Duración: 21minAs an entrepreneur, content creation has become a huge part of expanding a business. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business. In this episode I’m sharing: How to optimize your recording sessions to get content done quicker My favorite content creation tech and tools, and much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Links mentioned in this episode Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Register for my next FREE Podcast Masterclass: https://www.podcastmoguls.com/ Favorite Ring Light: https://amzn.to/3KaMiGN Nicaila’s Instagram: https://www.instagram.com/sidehust