Pr Talk

On this week’s episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it’s like running PR campaigns in so many different parts of the world. Read the entire write-up at https://www.veracityagency.com/podcast/pr-globe-trotting/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader. Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates for black voices in PR and advertising.  Amy and Fatou discuss creating an inclusive platform for PR practitioners, what diversity in PR looks like today, and if PR practitioners should address diversity, equity and inclusion (DEI) with their clients. For the entire write-up visit https://www.veracityagency.com/podcast/pr-industry-change/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an illuminating conversation about the future of the internet. Read the entire write-up at https://www.veracityagency.com/podcast/web3-and-nfts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR. Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

During this week’s PR Talk Podcast Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, joins Amy for a second time since PRSA ICON 2019 to talk about psychology and science-based marketing. Read the recap at https://www.veracityagency.com/podcast/science-based-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of the PR Talk Podcast, Amy is joined by Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Michelle’s 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending direction. Read the entire write-up at https://www.veracityagency.com/podcast/freelancing-buzz/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Topics include: How to Measure InfluenceAssociating a Brand with an InfluencerA Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing See the entire write-up at https://www.veracityagency.com/podcast/influence-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Love is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing! See the quotes and read the entire write-up at https://www.veracityagency.com/podcast/love-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Amy and Laura Norup Boyer, founder of Black Bean Industrial Marketing, as they talk about how industrial marketing differs from other industries during this week’s episode of the PR Talk Podcast. For the entire write-up visit https://www.veracityagency.com/podcast/industrial-b2b-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the PR Talk podcast, we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent 2022 Public Relations Predictions blog post. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shotgun Approach, Press Release Distribution Services and Shortcuts In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relations, spills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary. Read the entire write-up at https://www.veracityagency.com/podcast/pr-cheats/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.” Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark’s weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, “Your Small Business Boom.” Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels. Learn more about your ad choices. Visit megaphone.fm/adchoices