Go For Launch Rocket Fuel For Entrepreneurs

Annelise Worn is a CEO, business strategist, marketing mentor, speaker and mother of three. She joins the Go For Launch podcast to talk about marketing and building your business through personal branding and relationships. Several years ago, Annelise found herself getting asked for business and marketing advice from women who wanted more freedom in business and life, but didn’t know how to translate that into a viable business model, and take it to the world. Determined to provide a way for small business owners to get affordable access to expert marketers, she founded the Marketing Mentor Program in 2019. Annelise has a unique spectrum of experience that informs and filters through her work with clients. Annelise supports women to transform their business to discover the profit and freedom they started it to achieve. Her true passion lies in developing and implementing efficient, effective, high converting marketing strategies that actually move the needle. A featured expert across multiple forms of media a

John Peters is the CEO and co-founder of TrustedRentr, a web platform that simplifies the rental application process for both tenants and landlords. He joins the Go For Launch podcast to talk about the challenges and opportunities of starting a SaaS company. John graduated from the University of Maine in 2016 with a degree in Philosophy and Economics and had a passion for entrepreneurship. In 2018, he started TrustedRentr with his co-founder Steve Doman. They are working to create a new standard in renting. TrustedRentr creates trust between tenants and landlords with a new way to apply and screen applicants. This enables TrustedRentr amazing benefits to tenants such as increasing their credit score and lowering the initial costs of acquiring an apartment—and to landlords by lowering the risks of evictions, missed payments, and property damage.

The challenges of family-based businesses can be extreme. Fortunately, there are many who have “been there and done that” who have wisdom to share on warning signs to avoid along the way. Joining the Go For Launch podcast is Joe Pardo—also known as “Super” Joe Pardo—a New Jersey-based business coach. Joe focuses on designing individual solutions to accelerate growth with each of clients. He says it’s a team effort and not a templated approach that has allowed his journey to help a wide range of businesses at all levels. In 2014, Joe decided to leave his family’s $100 million business and pursue his dream of owning his own business by helping others pursue their dreams. He gives a lot of very candid background information that should serve as a cautionary tale for anyone thinking about (or already in!) a family business. By 2018, Joe was an award-winning podcaster and host of The Super Joe Pardo Show, along with being a business owner and a best selling author. Calling himself a Business Optimization Strategis

Jeroen Corthout is co-founder and CEO of Salesflare, an intelligent CRM built for small-to-medium businesses selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and is also top-rated on review platforms like G2 for its ease of use and automation features. On the show, Jeroen talks about the benefits of Salesflare and his experiences building a SaaS company. He also describes the pros and cons of doing an AppSumo deal as well, which is insightful for anyone considering that as a way to gain awareness and users.

John Fuhrman is the Chief Rub Master of Bub n' Mutha's, a veteran-owned gourmet dry rub company with a Maine attitude. Their flavors can be used on just about anything from pork to beef, avocado toast, fried zucchini and more. Proudly made in Winter Harbor, Maine, the company ships across the United States. In this episode of the Go For Launch podcast, he tells the origin story of starting the company, along with the ups-and-downs of launching a consumer product, dealing with retailers and more. A native of Maine, Fuhrman also discusses how he convinced “Mainers” (whose No. 1 choice of meat is of course lobsters!) to pick his product over larger competitors—and learn to prepare and cook other meats in the oven during the harsh Maine winters. As he said, “It had to be more than just a dry rub. Mainers like to have things with multiple uses. That’s the tradition and the common sense that makes everyone so resilient.” Fuhrman served in the U.S. Navy and takes pride in hiring veterans. For every 10,000 units sold

Barbara Turley’s mission is to eradicate “small business overwhelm” by simplifying the offshore outsourcing process and facilitating cost-effective business scalability. She is founder and CEO of The Virtual Hub, a virtual assistant recruitment and management agency that is disrupting a stale industry. Rather than doing business “the usual way,” The Virtual Hub creates their own virtual assistant successes through deep training programs including software like Hubspot and Ontraport, as well as ongoing career development and customized coaching to best serve each of their clients.

Cara Macklin is an award-winning businesswoman, entrepreneur and success coach specializing in innovative thinking, developing a powerful mindset and creating meaningful change. She joins the Go For Launch podcast to talk about developing entrepreneurial leaders. Both an entrepreneur and coach, Cara’s journey began at five years old, growing up in her family business where her education started around the kitchen table. She started her first business at age 15 and spent more than 15 years as a Director in the family business—an award-winning healthcare and hospitality group that grew from three businesses with 250 employees to seven businesses and 600 employees. In 2018, Cara disrupted the elderly healthcare industry in Ireland by creating the first ‘Lifestyle Care Home’ cited by the Institute of Directors’ (IoD) chairman as a ‘world-class concept.’ With a burning desire to help dynamic entrepreneurs, Cara now runs her own business called Caram. She helps entrepreneurs grow and create even greater success, wi

Mauro F. Guillén, Ph.D. is the author of the new book, . It is already being widely praised; Cal Newport, author of Deep Work, calls it “Convincing and Compelling.” And Angela Duckworth, bestselling author of Grit, says the book is “a brilliant exploration of trends that will change the way we live, work and play.” Dr. Guillén is one of the most original thinkers at the Wharton School at the University of Pennsylvania, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic and technological developments. His previous books include The Architecture of Collapse, Global Turning Points, and Em

After generating $1 billion in sales - while remaining true to himself - Mohammed Elkhamissy—better known as MK—is on a mission to teach people about the real meaning of success and freedom and how they can obtain them. He is an angel investor with who’s always on the lookout for worthy businesses to support and for partners to work with. In this episode of the Go For Launch podcast, he shares his personal story to inspire others to persevere despite obstacles. He also shares the tools that can help you reach his same level of success and beyond while maintaining a sense of freedom.

Anand Kansal is Marketing Lead at Outgrow, an interactive content platform designed for marketers. In this episode of the Go For Launch podcast, he talks about how to create compelling, interactive content to convert more of your website visitors into leads and customers. Previously, Anand worked at several noteworthy SaaS companies including VWO and ReferralCandy. He has considerable experience in scaling up marketing and growth channels when it comes to SaaS products. If you'd like to check out Outgrow.co at a discount, use promo code outgrow+gfl (good through Sept. 2020).

Stacey Simms is the host of the award-winning podcast, Diabetes Connections, and the author of "The World's Worst Diabetes Mom." Stacey's son was diagnosed with type 1 diabetes in 2006, one month before he turned two, and Stacey started blogging about her family's experience with T1D a few weeks later. For more than a decade, she hosted Charlotte's Morning News on WBT-AM, the city's top-rated morning radio news show. Stacey's been named to Diabetes Forecast Magazine's "12 People to Know" as well the Charlotte Business Journal's "Forty under 40" and as one of the "50 Most Influential Women in Mecklenburg County" by the Mecklenburg Times. The Diabetes Connections podcast was won numerous awards, including: Diabetes Forecast Magazine: Top Diabetes Podcasts And The Podcast Awards - People's Choice - Top Ten Health. Stacey lives near Charlotte, NC, with her husband, two children and their dog, Freckles.

Aleric Heck is a YouTube ads expert and founder of AdOutreach. Aleric started out on YouTube 10 years ago by building the largest app review channel on the platform, called AdFind, with over 400,000 subscribers. He discovered the power of YouTube ads five years ago and ran highly profitable campaigns for dozens of companies around the world. Now, his company AdOutreach has helped thousands of entrepreneurs and marketers harness the power of YouTube ads to generate a collective 8-figures in revenue. He talks to Go For Launch podcast host Brandon Uttley about how to grow your business with YouTube ads.

A.C. Evans is the Co-Founder and CEO of Drips, the first conversational texting company of its kind. Drips helps businesses increase lead conversions by communicating through automated, humanized conversations at scale. Clients include Liberty Mutual Insurance and 3 Day Blinds, and CreditRepair.com. A.C. is a serial entrepreneur who overcame tough challenges as a kid, nearing failing high school and dropping out of college. He is passionate about “scaling the unscalable” in all his business ventures.

This episode of the Go For Launch podcast features Chad Sanderson, on the topic of how to exceed your sales quota. Chad an award-winning sales, marketing and business strategy consultant with more than 20 years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is Managing Partner of , where he is a sought-after and trusted advisor who helps global companies optimize sales across markets and verticals, and drive predictable revenue growth. Before joining ValueSelling Associates, Chad spent 11 years as an executive in the digital agency space. He has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, and the Minnesota Vikings, just to name a few. Chad credits the ValueSelling Framework methodology for his ability to consistently exceed quota. Within four months of applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in the ValueSel

Want to know how to succeed in affiliate marketing? The best person I know to ask is Matt McWilliams. Matt is the President of Matt McWilliams Consulting, which provides marketing consulting to small and medium sized businesses ranging from retail clothing to music instruction. He joined me on the podcast to talk about affiliate marketing—how to get started and how to partner with companies and individuals who sell high-ticket products and services. Entrepreneurs and companies such as Michael Hyatt, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Peter Voogd, Claire Diaz-Ortiz, Ziglar, Inc., and Jeff Goins have trusted Matt to run their affiliate launches. Get the links mentioned at .

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom Schwab knows this very well, as he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to—like Go For Launch! Get his best advice in this episode of the Go For Launch podcast. Schwab is founder and Chief Evangelist Officer of Interview Valet, a leader in the practice of Podcast Interview Marketing. Now what exactly is podcast interview marketing? It’s where Interview Valet helps people like coaches, authors, entrepreneurs, franchisors and emerging brands get interviewed on top podcasts in the niche that serves their customers. Schwab is the author of Podcast Guest Profits: Grow Your Business With A Targeted Interview Strategy. Before starting Interview Valet, Tom honed his chops as an inbound marketing engineer. He also served in the U.S. Navy as an engineer on nuclear power plants.

Today's podcast features Rob Walch, VP of Podcaster Relations for Libsyn. Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is co-author of “Tricks of the Podcasting Masters,” an editors pick as a Top 10 Reference book for 2006 by Amazon. Walch started podcasting in 2004 as host of the award-winning podCast411 podcast, where he interviewed guests such as Quincy Jones, Walt Mossberg & Larry Kudlow. He has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. Libsyn pioneered the system to host and publish podcasts in 2004 and since then has grown to become the largest leading podcast network worldwide. Learn more at . Use promo code Launch to get 1+ months for free (new accounts only); please note that this is an affiliate code from Go For Launch.

In this episode of the Go For Launch podcast, I talk to entrepreneur Judd Armstrong. A native of Australia, Judd is perhaps best known for starting a wireless resolution in 2006, when he founded and bootstrapped Jaybird, which became the third premium headphone brand in the US alongside Beats and Bose. He sold the company to Logitech in 2016. But life was not always so rosy, and in fact early on Judd left Australia to pursue a woman who would ultimately become his wife. He sold his possessions including a prized car and started in a retail job making $10 an hour—which didn’t help pay off tens of thousands of dollars of credit card debt. But selling Jaybird, he could finally relax a bit and take a few years off to farm in Australia. In the meantime, he developed a lifestyle-friendly method of trading Bitcoin which grows money by 100x within just a few years. He has now made this method available for the first time with his Unlisted app which is designed from the ground up to cater to the needs of first-timers,

Traffic Secrets is the latest book from Russell Brunson. Listen to my review of this outstanding completion to his trilogy, following DotCom Secrets and Expert Secrets. You can order a free copy (just pay shipping) at .

How would you like to create and sell digital products? You might be surprised how relatively easy it is to do this and start earning extra income. In today’s podcast, I share information about why digital products are so effective. I also talk about the process of creating them—speaking from personal experience. Over the past week, I created a multi-part digital product offering just to demonstrate I could (and to create a passive revenue source!). Then I did a webinar about it and launched the product, How to Create and Sell Digital Products. The opportunity to share your knowledge by selling it online is vast and continues to grow. There are virtually endless possibilities of packaging your expertise in a variety of digital ways. Listen to the end when I give a discount code for the new course I created on this topic.