Listing Agent Lifestyle - Real Estate Marketing

Being ready to commit to your success puts you in a great position. Especially when you find a plan that works. Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle. In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle. I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months. I hope this episode speaks to you if you're in a similar

Today on the Listing Agent Lifestyle podcast, I want to share a great conversation I had with Justin Braithwaite. Justin is a newer agent. He's been a real estate agent in New York for the last two or three years, and he came to the real estate business as a way to assist in his real estate investing business to help him buy and flip homes. That mindset of coming into something and thinking about it as a capital investment is an advantage that can really serve him well as he grows and expands his business. Most of the time, people coming into real estate don't think about the work they do to find business as a capital investment providing an ROI, they think about it as an expense, which has a very different feeling. So, we spent a good portion of the time talking about how he can establish himself in an area of the 1,600 homes he would like to focus on. We talked about the ROI of that 'Getting Listings' work. Then we talked about the return on relationships with the top 150 people in his life. The 150 people

When opportunity, ability and enthusiasm meet, exciting things happen! Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been great to watch his business grow over that time into the successful company he has today. This was a great call, and I don't think we've had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did here! Across the board, in his own business, with his after unit, with the 26 agents he has in his brokerage, on his team… Rob understand the program, he's seen the success, and we were able to create a lot of plans for him to execute this year. The best news… Every one of the opportunities we discovered for Rob is something that's an opportunity for you too. I'm excited for you to hear this episode. There is a lot here for you. Links: Show Notes GoGoAgent.com Be a G

Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Joe Neilson, a brand new real estate agent from Las Vegas. He's just getting started, and we had a great conversation about laying the foundation for a listing-centric business that will allow him to live this Listing Agent Lifestyle. We talked about how he's established his Getting Listings strategy, having sent the first two mailings into the chosen area, so we talked about his next biggest opportunity; laying the foundation for his referral business by establishing himself with the top 100 - 150 people who already know him, like him and trust him. This is really valuable conversation whether you're just getting started in real estate or if you've been a realtor for some time, but you're just getting started with this Listing Agent Lifestyle approach. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today I want to share a conversation I had with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years in a market that’s very sophisticated. He has a really great business and today we talked through a couple of big opportunities he has. Right now, 100% of his business comes from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. We then talked about Getting Listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. We walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution. Two great things to focus on that will help many of you dial in your best opportunities. Links: Show Notes GoGoAgent.com

Today on the Listing Agent Lifestyle podcast, we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto, where she's been a real estate agent for almost a year and with us at GoGoAgent since January. She's been mailing the Getting Listings program in a very specific area, and she's going all-in to get listings in a particular townhouse community. We had a great conversation about the strategy behind that. She's following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple-week sequence at the peak listing time when people are listing their homes. Julie went from a 0% market share in a particular area to generating five of the next 24 listings that came on the market. A 20% market share. We had a great conversation about this will play out and then talked about some strategies Justina can use to generate business now while waiting for the Getting Listing program to kick in. She's making all the right moves, and has the disciplined execution to make

Today on the Listing Agent Lifestyle podcast, we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up. We're talking about something that could immediately impact your business. Your Listing Multiplier Index. The number of transactions per listing that you end up creating with your marketing. Things like finding a buyer for that listing, finding other buyers who will end up buying other homes from you, getting other listings in that neighborhood, and getting a referral from the seller. There are lots of opportunities to amplify what you do, and you're going to find it very inspirational when we do the math on what happened for Cyndee, going from a Listing Multiplier Index of 1.2, to now being up over 3.3. That's over three transactions per listing in an area where each commission is $15,000 or more. That's real money that makes a big, big difference. All the things I mention here are up on the GoGoAgent blog at gogoagent.com. You'll want to come over and check it

What someone sees when they look at a home is only one part of the puzzle, and it's easy to overlook all the other elements that go into their decision. It's good to remember that your knowledge and understanding of a market can establish you as their 'go to' person, helping your clients make decisions that meet all their needs. Today on the Listening Agent Lifestyle podcast, I want to share a conversation I had with William Madison from Portland, Oregon. William has one unique characteristic that's going to make his adventure in real estate a little bit different. He's completely blind. We had a really great conversation about how, in an industry that's very visual, you can capture the essence of the marketing, the insight, and the relationship building, to work around being completely blind and still be a successful real estate agent. We looked at how a listening-centric approach can help leverage his knowledge, and he started a Getting Listings program in a high-end neighborhood of Portland. He has a great

Today on the Listing Agent Lifestyle podcast, we're talking with Yassin Shaar, a real estate impresario who's taking over the rent-to-own world with a very focused market. We spent a lot of our time talking about how he can position himself as a market maker. We know there are people who want to buy homes but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own. That triangulation as a market maker is where the opportunity lies. Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle Podcast we're talking with Marguerite Crespillo. I've known Marguerite for over 22 years now! She's in Placer County, California, up near Sacramento, and she's a doer! She gets stuff done. She's been running the getting listings program in her area, focused on country properties and estates. She's been getting some great results right out of the gate, so we talked about some of the opportunities to really multiply what she has going on and be a Market Maker within the country property market. I think you're going to enjoy this episode, and let's see what would be a great opportunity for you to be a Market Maker in your market. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

When you have an established business there are so many opportunities, sometimes you need to work through each in order to pick the one you want to focus on next. Today I want to share a conversation I had with Gus Nystrom, a realtor from Raleigh, North Carolina, who's been with us at GoGoAgent.com for some time now. He's working on some really cool things and we had a great, well-rounded conversation talking about all elements of multiplying his listings including using the Getting Listings program in his before unit and the World's Most Interesting Postcard in his after unit. There really are so many opportunities to build this listing centric approach to your business and we cover a lot in this conversation. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today, I want to share a conversation I had with Kurt Nielsen, a Mortgage Broker from Clackamas, Oregon, who's been in business for several years and works with his wife, a real estate agent. I've known them for many years. I love how enthusiastic Kurt is and how I have no doubt that he's an implementer because I've seen it happen where he's taken our Bank-owned Weekly and Tax Credit Guide programs and just run with them to build a very successful operation. Real Estate is one of my favorite things to talk about because it's the perfect way to illustrate the Listing Agent Lifestyle principles and demonstrate how the 8-Profit Activators, your Before, During, and After units all work together. This is what happened in our conversation when we applied real estate examples to all the 8-Profit Activator steps, from identifying a target audience, all the way to converting those people into clients, and I have no doubt that he'll be able to execute and apply the things we talk about today. Links: Show Notes GoGoAgen

Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Thomas March, a realtor from Sacramento, California. We had a great conversation ranging from getting listings to converting leads and really focused on the long game compared to what many realtors think about, which is the short-term 'pounce on them' and lead conversion approach. I think you're really going to enjoy this episode. Also, the Listing Agent Lifestyle book is the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. If you don't have a copy, head over to listingagentlifestyle.com to download it. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle Podcast, I want to share a conversation I had with Sean Corder from South Carolina, a longtime friend who's been working with us since 2012. He started out with a money-making website and has built his business using the Getting Listings program and the World's Most Interesting Postcard. We had a great call about some of the ideas he can use to focus on combining the buyer side of his business with the listing getting side and becoming more of a market-maker. He's in a very popular area with a lot of out of town buyers looking to buy or invest in the seasonal vacation market, and with no sign, the beach is going to go out of style in the next 10, 20, 50 years, it's a long-term trend he can capitalize on. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast, I want to share a great episode I recorded with Kenny MacCarthy from Cape Ann, just above Boston. Kenny is the perfect guest after speaking with Zac last week because just as Zac was talking about the Getting Listings program and becoming a market maker for in-town condos, Kenny has been doing around Cape Ann with oceanfront homes. So, we started by talking about the Getting Listings results that Kenny's been getting, but then we really went deeper into expanding outside of just doing the Getting Listings program on his own to starting to think like a market maker for his team. There are a lot of great ideas here to expand your thinking. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle Podcast, I'm excited to share a conversation I had with Zac Pasmanik. Zac is a long-time friend and a very successful real estate broker in Atlanta, Georgia. We go back almost 25 years now, and Zac's had a lot of success running our Getting Listings program in Atlanta. Today, we get to talk about that, and especially how to capitalize on all this equity that he’s built up, and we talked about some great strategies to go deep in a few of the segments of his market. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Welcome to the Listing Agent Lifestyle Podcast. Today I want to share a call I had with our GoGoAgent.com members, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes, and on the call I'm going to share with you now, we go a little deeper into each of the eight elements and address it as a scorecard. You can see where you stand on each of these elements, whether you are winning in that element, whether you're doing okay in or whether it's something that needs to be addressed and build a plan around it. In the call, we're going to talk about all eight of the elements, getting listings, multiplying your listings, getting referrals, finding buyers and converting leads, as well as daily joy and abundant time and financial peace. We're going to explain a little about how to look at them and how to evaluate where the opportunity is in your business. I think you're going to really enj

Today on the Listing Agent Lifestyle podcast, we’re talking with a brand new agent, Brian Kiernan from Orange, Connecticut. What's interesting about Brian is that he's actually been a GoGoAgent.com member longer than he's been a licensed realtor, but he wanted to get all of his ducks in a row, get his marketing set up, so that when he finally got his real estate license he was ready to go. We had a great conversation. He's just started setting up Getting Listings. He's mailed out his first ones and had his first responses, so we talk about how to build on that foundation. How to start now really looking for the best thing he can do to convert those into listings. It may be surprising what we end up talking about. We then wrapped it all up with a little bit of talk about his after unit and setting up his top 150. Whether you’ve been a realtor for years, or you’re just getting started, you’ll get a lot from this episode.   Links: Show Notes GoGoAgent.com  

Today on the Listing Agent Lifestyle podcast, I want to share a conversation with Tony Fabiano from Toronto. I often get emails from people who have listened to a few episodes saying, "Wow, this is really interesting. Tell me more. Where do I start? How do I go to that level?" One of those emails was from Tony, so what better than having him on the show and spending an hour talking about what's going on in his business, the elements of the listing agent lifestyle, analyzing where the opportunities are. Tony couldn't be a nicer guy. We had a great conversation. He's really thoughtful and has a great handle on where his business is coming from. He primarily works from repeat and referral business, which is a testament to who he is as a person, and that brings a nice business doing 30 plus transactions this year. We dug in, looked at the numbers, decided what the key metrics are that drive those results and how he can move the needle a little bit further. The hour went very fast. We had a great conversation and

Today on the Listing Agent Lifestyle podcast, we’re talking with Ron Reed from Madison, Wisconsin, and finishing out our Getting Listings trifecta of shows. We started with Tony Kalsi and his four year case study, showing the ROI from doing Getting Listings in one neighborhood. Then Chuck Charlton showed how continuing with the program for 10 years works out. Today we have Ron Reed who joined us just over a year ago and in that one year, he really took off. He got his first listing in the first month of following the Getting Listings program, even before his free trial of GoGoAgent.com, even ended, and he's gone on to parlay that into a bigger area that he's mailing to. Ron's a disciplined executor and I love that about him, but he's also very astute in measuring and tracking results of everything he does. You're really going to enjoy this conversation. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard