Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle Podcast, we're talking with Eric Peterson from Texas, and this is a very timely conversation because it turned into a discussion about how we communicate right now, in a time where we don't know what's going to happen. We're in a situation where the entire country's on lockdown. We don't know when that's going to end. We don't know what the impact is going to be ultimately on the economy and on the real estate market. So who do you communicate with, and how do you communicate in a time like this? We had a great conversation about what's changed and what's stayed the same, and we ended up with some action items and some things you can do in a time like this. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle Podcast, we're talking with Todd Martin from North of Dallas, and we had a great discussion about the idea of dominating a specific category, and using the Getting Listings program to look at the opportunity you have to triangulate and be a market maker. Todd has chosen golf course homes, and you'll hear in the call why that's such a great category. But in truth, there are lots of great categories; townhouses, condos, lakefront homes, oceanfront homes, or whatever category you can think of and give a name too, that people would recognize. As we're talking about applying the ideas to golf course communities, just remember you can replace everything we're saying about golf course's and replace it with the category you choose, because the ideas here are the key to really maximizing the investment you make in dominating an area for the longterm. A lot of ideas in this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast, we're talking with Kevin Kauffman from Phoenix, but not just from Phoenix. Kevin's team is spread all over, and as you'll hear, he's got a team of 40 people, all over the country, that have a pretty dynamic situation going on. What you're going to hear in our conversation is the opportunity you have when you establish some, what we call proprietary metrics, some common numbers, and I'll go through this whole exercise with Kevin to calculate his Return on Relationship and Listing Multiplier Index. When you look at what could happen as a team, where you establish this idea of becoming a Market Maker and set up systems so everyone can win, and everyone's working on improving their Return on Relationship and Listing Multiplier numbers, you can see an exponential effect it can have on the business. This is a great example of how deep you can go with any of the Listing Agent Lifestyle Multipliers, even just focusing on relationships, and I think you're going to enjoy th

Today on the Listing Agent Lifestyle Podcast, we're talking with Alex Mendal from Palm Beach County in Florida. If you enjoy a Listing Agent Lifestyle episode with talk of Getting Listings and dominating a category where you get both the buyers and the sellers, if you like to talk about multiplying your listings and Getting Referrals, then this episode is action-packed, and just for you! We talked about all the things Alex has going on and laid out a great action plan, which I am 100% confident Alex is going to be able to execute. He's already got things underway by getting his first Getting Listings mailings out into the world. He's generating leads and taking action, and we're going to see some significant success from Palm Beach County over the next few months here. There's a lot to take from this episode, and if you join in and play along at home, this can be a great outcome for you too. Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

lal Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States! This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's very thoughtful, analytic, and has a lot of great experience in analyzing investments that gives him a lot of knowledge to share with his audience. He's done a lot of research on his target audience in selecting and finding the 7,000 homes, or property owners who own all of the multifamily properties in his part of Oregon, so we had a great conversation about the adaptability of all the principles, the chassis, of our Getting Listings program, and applying it to multifamily homes. He's going to be able to really make great things happen in this market, and if you're interested in the psychology of how the program wor

Today on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan. This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come. But of course, there is also a huge opportunity in nurturing the lifetime relationships of people in your 'after unit', and in orchestrating referrals with people who already know you, like you and trust you. We had a great conversation about both of these. The time went by fast, and I think you're going to really enjoy this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it. I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'. I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service. Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of se

Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia. One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.' This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we can to where people recognize the area and say 'that's me,' and we walked through the psychology of that reaction, and how to evaluate and compare one area to another by comparing the total yields from these markets. We ended the conversation talking about how to really enroll your top 150, and get maximized results from the people who you know, and you'd recognize if you saw them at the grocery store, so you get them programmatically thinking about you every time they hear a conversati

Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida. I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings. This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view. If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada. This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts. He started getting his top 150 together, and we talked about how to ramp that up. He took action and has twice mailed the world's most interesting postcard to the list he has, and already has some interesting results that you'll hear about. Then we talked about Getting Listings and how he can secure a gold mine area he's found, so we spent a lot of time focused on how to really establish himself as the 'Go-To' guy in this particular neighborhood. Dylan's going to be someone we can watch over the next 12 to 24 months as an amazing case study, so the question is really going to be, will you stick with us, watch what's happening, and let's see if it can be you too.  

Today on the Listing Agent Lifestyle podcast, we're kicking off the New Year with a very special episode, revisiting Ron Reed. If you've been with us since the beginning, you'll remember Ron was one of the first episodes on the podcast, and he was famously the guy who got his very first listing, and sold it before his 30-day trial at GoGoAgent even expired! He's developed that into amazing things over the last three or four years, and we had a great conversation about something we in GoGoAgent called Market Maker Monday. Ron's been the greatest adopter of this strategy. We have a whole thread in our forum where we post the results of sharing Market Maker Monday emails, and in this episode, we talk about the results people have been posting, and the psychology behind being a market maker. As a case study, Ron has some great numbers from the first year of people who responded to him, and what's happened with them over the three years since. It's another great example of winning through consistency. Links: Show

Today on the Listing Agent Lifestyle podcast we're finishing up our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the forth sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, and today we're looking at the future of converting leads and finding buyers, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. You're really going to enjoy this as you direct your thinking, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities. Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the third of 4 sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at the future of getting referrals, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. You're really going to enjoy this as you direct your thinking, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities. Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lif

Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. So these next few episodes will be some of the sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at multiplying our listings, and what are the trends already in motion? The trends that are going to work in our favor and, what are the things that are really going to give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. You're really going to enjoy this as you direct your thinking not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities

Today on the Listing Agent Lifestyle podcast we're closing in on the end of the year and not only the end of the year, we're closing in on the end of a decade. We're quickly heading into the future, and we had an event in Toronto this October to talk about exactly that. The future of real estate, the immediate future, the things that are here today, and the things that are going to shape this next decade of the '20s. Where are the trends already in motion? The trends that are going to work in our favor and, what are the things that are really going to give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. So these next few episodes will be some of the sessions talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. You're really going to enjoy this as you direct your thinking now, not just to a new year, but to a new decade. What is it really going to mean to

Today on the Listing Agent Lifestyle podcast, we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix, and recently, St Petersburg back here in Florida, where I was speaking at an event with my good friend James Schramko. Now you may remember James from our periodic podcasts. Normally I go to Australia each year in August, and we record a special episode to catch up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney, where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants. We have a lot in common, and we have a lot of great conversations when we're together. We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation, we talk a lot about lifestyle elements, similar to those we talk about here on the Listing Agent Lifestyle podcast. I think you're going to en

Today on the Listing Agent Lifestyle podcast, we're talking with Ruben Estrada from Denver, Colorado, and Ruben's just getting started running a Getting Listings campaign in an area of 1300 homes. It's literally his first month. He's got seven responses so far, and we talk about the psychology behind this approach. This is a great conversation to understand the method behind the message or the understanding the psychology of why we take this approach of offering a report to people. It's very subtle, but we spent a good amount of time here unpacking it. This is one of those conversations that will change the psychology of the way you think about the role of marketing in your business, especially in the role of getting you listings.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast, we are in for a treat because we're talking with Tom Storey from Toronto. One of the elements of the Listing Agent Lifestyle we always talk about is Getting Referrals and managing your after unit for a 20% annual yield. Well, here we are, we're going to be talking with someone today who's doing just that! You're going to hear just how possible it is to get a really great yield and high volume of transactions, based on the relationships with a small group of people. I think this is going to be very motivating. We spent almost the entire podcast talking about his After Unit, and leveraging the things he has going on with his Listing Multiplier opportunities created from the business he's doing. You'll want to listen closely, and take some notes for this one.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast we're talking with Ric Luis Araujo from Oahu, Hawaii and Ric has just started the Getting Listings program, mailing to an area he wants to dominate. We identified a couple of tweaks that will fundamentally shift the way he thinks about the program, and I'm glad we had this conversation because we spent the entire hour talking about the structure and thought process behind why and how the Getting Listings program works the way it does. I think even though Ric felt like he was alone in wondering if this approach will work for him, and if he was 'doing it right', I know a lot of people have similar questions. So this full hour is exactly about how do we evaluate the area you're choosing to mail, why we do what we do, and what you can expect when you start a Getting Listings mailing for your area. PS: Our 2nd annual Listing Agent Lifestyle real estate mastermind event is coming up in Toronto next month. We've got an amazing 2 days planned. On day one we join up with th