Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene. She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school. We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235 owners who own 500 buildings, which can tame all of the multi-family homes over four units in Eugene. We talked about a complete strategy to dominate not only the listing side of the market but the buyer side as well. The ideas are totally transferrable from everything we talk about on the residential side, and the same applies if you're trying to dominate lakefront homes or golf course homes or oceanfront condos... multi-family is no

Today on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada. You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing. We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and we spent a lot of the call talking really about what happened in those 12 months. What was amazing is that we found that since mailing the first year postcards, he's got 165 people to raise their hand and ask for the report, and since that time he's done 22 transactions with people who responded in the first 12 months. So over the six years, he's got 22 listings from this group, and there were another 22 people who sold their house, but not with Tony. I know people often ask, 'Are the

Today on the Listing Agent Lifestyle podcast we have a great show for you because I'm speaking with my good friend Eelco de Boer. As you know, I was traveling over the summer, and while in Amsterdam for our 4th annual Breakthrough Blueprint event, we got to record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us. We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future. It's perfect timing as we're moving into the 2020s to look at what are the things shaping not only the next 10 years on a macro level, but what are the technologies, the sentiments, and the tools that we can actually take advantage of right now. I also want to give you a heads up that October 19th and 20th in Toronto, we are doing a marketing and real estate event about the future of real estate marketing. The first day is in conjunction with the Archangel summit where there'll be a few thousand people with Seth

Today on the Listing Agent Lifestyle podcast we're wrapping up the final installment of our summer series on 10 Money Getting Ideas for your real estate business with number nine, Multiplying Your Listings, and number 10, Becoming a Productivity Ninja. There's going to be some really great ideas here. I really work a lot on this idea of Multiplying Your Listings. If you've got listings right now and you're the only one with that listing, then you've got an opportunity that's amazing right now. You've got not just the opportunity to get that listing sold, but you've got an opportunity to find the buyer for that house. You've got the opportunity to find a buyer who buys another house if they don't buy this one. You've got the opportunity to get the next listing in that neighborhood, and you've got the opportunity to get a referral from the seller before the end of the transaction. There is so, so much opportunity to leverage what you're doing. You're going to enjoy this episode.   Links: Show Notes GoGoAgent.co

Today on the Listing Agent Lifestyle podcast we're continuing our series on 10 Money Getting Ideas with one that's a little bit different - 'Fall in love with your prospects'. Now, you'll see what I mean by that because there's nothing more powerful than love as a motivator, and this idea, when you start thinking about it, 'what if you were really treating each prospect like they were the love of your life?' is kind of an interesting mindset. You'll see some of the thoughts that this leads to.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career. This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker. There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment and think to yourself, who am I working with right now? Who am I going to show homes to this week? Who am I going to see about selling their home this week?, and then think to yourself, who do I know, who are my clients, or who are the people in my sphere that live immediately near those places I'm already going to? You're able to, with this simple email strategy we're going to talk about, be able to turn that thought into a referral getting opportunity. You're really going to enjoy this episode.   Lin

Today the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday. I'm excited about this week's episode because it's a topic that's perfect timing for right now. As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a great lead in to the New Year with a lot of potential listings as soon as they are ready to start putting their homes on the market. So I think you're going to enjoy this episode.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're continuing our Money Making Ideas series and we're going to be talking about an exciting topic; generating more buyer leads than you can handle. It's an interesting topic because from that abundance, from generating more buyer leads than you can handle, you'll see there are a lot of opportunities that come with it. Let's get started.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle I'm calling in from Toronto, on our summer adventure, and this week we're going to be talking about referrals. Referrals really are one of the highest yield, lowest cost things you can do to grow your real estate business, and in this episode we had a great discussion about all the different ways you can orchestrate them.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business. You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage. There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that take up a lot of your time. Today I'm going to share some really cool ways to think about leverage and get yourself some freedom, so you can think bigger, and execute bigger.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast I'm calling in from Amsterdam, and we're going to listen to the second in our series of 10 Money Getting Ideas for your real estate business. We're going to be talking about something that can have an immediate impact on your business. Something that doesn't take that much work... Thinking Bigger. There's a lot of magic in those words, and you're going to enjoy this episode.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business. These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing. We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started with session number one.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're talking with Ben Dau from Waverly, Iowa. A metropolis of 3,500 homes just outside of Waterloo. We had a great conversation about the uniqueness of working in a small market and what it means to dominate a market like that. We went through all of the elements of a Getting Listings campaign. He's just started with his first Getting Listings mailings, he's got his first leads, so we talked about how to parlay that momentum and continue to grow using some big opportunities by thinking outside of just the transactional real estate box. Instead, thinking about all the homeowners in Waverly. It's a really great conversation that went very fast. You're going to enjoy this episode.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're talking with Alex Loutchanski from Toronto, where, coincidentally, I happen to be this week. We had a great conversation. Alex has focused on trying to establish a way to get listings and get repeat and referral business from his clients, and we spent the whole hour talking about those two things. We talked about what he's working on at the moment, and the most important outcome of engineering the conversation when we're communicating with both people who are going to sell their house in the next 12, 24 36 months, and the people who already know you, like you, and trust you, It's very important that we always start with the reason why we're doing anything in the first place. For example, the reason we're communicating with people who live in a particular neighborhood or a specific type of home, is to establish yourself as the only choice when it's time for them to sell, so we're looking to identify the people who are most likely to sell in the next year or so

Today we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts. Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene. She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene. She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing. So that's where we started o

Today on the Listing Agent Lifestyle podcast we're going to talk about one of the most important elements of the Listing Agent Lifestyle… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to get the business elements of the Listing Agent Lifestyle; Getting Listings, Multiplying your Listings, Getting Referrals, Converting Leads, and Finding Buyers, implemented is by wrangling your time. People often tell me, the thing that stands in their way is that they just don't have time. They're too busy. We want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement. So we've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to

Today on the Listing Agent Lifestyle podcast we're talking with Jeff Jones from DeSoto county, Mississippi, just outside of Memphis. I first had a conversation with Jeff on one of our GoGoAgent coaching calls, and I love the kind of market that he is in. He’s outside of a city, the whole county is about 180,000 people and four communities, and the main one is an area called South Haven. It’s almost 60,000 people and that's where Jeff lives. We went through the Listing Agent Lifestyle elements and talked about Getting Listings, which he’s been doing now for a few months. He has all of the foundations laid, and he’s getting leads, with over a hundred people responding to both his postcards and Facebook ads. So he has a really great foundation, and we talked about now, taking the geography, taking the area he has, and looking at it, dissecting it into the specific target audiences that we can set up what I call market maker triangles, a system for finding people who are looking for 55 plus communities or lakefro

Today on the Listing Agent Lifestyle podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’. We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’. They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm. The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without ha

Today on the Listing Agent Lifestyle podcast and we've got a great episode. We're talking with Paul Anthony Kelly from East Los Angeles. Paul and his wife have been in real estate for almost 20 years now, and they have a very established business. It’s stable, similar volume year after year, with a very stable referral base that generates most of their business. So today we talked about all of the listing agent lifestyle elements and how they can use that stable business as a launching pad. I'm so excited because there's so many people in exactly this position. If we can layer on top of what you’re already doing, and really leveraged things that are easy to execute, we're going to see an amazing transformation over the next six months, 12 months, 24 months. You're really gonna enjoy this episode. There are lots of take aways.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we’re talking with Michael Weissman from Maine about getting started in real estate. He's been a realtor just since November, and he’s very excited to establish himself as a ocean front listing specialist in Maine after hearing about and listening to the episode with Kenny MacCarthy who did just that in Cape Ann. We have an established model for taking and applying our Getting Listings program specifically to ocean front homes, and that's what we spent a lot of our discussion on today. I'm excited for you to hear this, especially if there's an area, maybe not ocean front, but an area that would be a high end portion of your market that you'd like to take over. It’s a big philosophy around starting with the most desirable thing and building backwards from there. You're going to enjoy this episode. It will get you thinking in a different way.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest