Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast I'm coming to you today from Phoenix, Arizona. I'm just about to go into a meeting where we’ll be sharing some cool stuff and I wanted to record this intro for you because we just did a podcast with our good friend David Bach. David’s written several New York Times bestselling books. He's been on Oprah, he's the author of The Automatic Millionaire, and he has a new book coming out called The Latte Factor. We spend a lot of time on the Listing Agent Lifestyle podcast talking about the business element’s of Getting Listings, Multiplying Your Listings, Getting Referrals, Converting Leads, and Finding Buyers. Well, this is an important part of the lifestyle elements too… Abundant Time, Daily Joy and particularly, Financial Peace. I'm excited to bring this to you. We recorded it on our I Love Marketing podcast with Joe Polish, and as soon as we finished the interview, I thought, you know what? I need to bring this to our Listing Agent Lifestyle people.   Links: Show Not

Today on the Listing Agent Lifestyle podcast we're talking with Josh Schoenly from Mechanicsburg PA. Josh has been in the real estate community for more than a decade. He's been working with and training real estate agents and has built a nice community over the years. He's been kind of getting the itch to be on the front lines and apply all the things he knows work. He's been listening to the Listing Agent Lifestyle podcast and has been inspired by seeing what's been happening with Diane here as we implement all of the programs and start to get results, so he jumped on board to start implementing. He's really a disciplined executer with the ability to get things in action. He jumped right in with both feet in terms of starting a Getting Listings campaign, getting his Top 150 together, and getting his World's Most Interesting Postcard mailed out, so we had really great conversation about laying the foundation. If you're at that point, ready to get started, then you're going to enjoy this conversation.   Links

Today on the Listing Agent Lifestyle podcast I've got a special treat for you. I recently saw a Facebook memory of something that happened about two years ago. It was a trip to Maui when was invited to come to a dinner at Shep Gordon's house. Now Shep, for those who don't know, is the gentleman who's the subject of the movie 'Supermensch, the Legend of Shep Gordon' that was produced by Mike Myers. This guy has had an incredible career. If you know who he is, you're going to be delighted to hear this. If you've never heard of him, just know that he is one of the most fascinating people in the world, and he has such an amazing sense of relationship's. He's been Alice Cooper's manager for 45 years now, maybe closing in on 50 years, and they've been together on a handshake deal, and it reminded me that everything we do as real estate agents is about building relationships with people, with our clients. Going to his home on Maui, getting to spend time to get to know him was really one of the highlight in all the t

Today on the Listing Agent Lifestyle podcast we're talking with Cullen Wallace from Seattle, and this is a really interesting episode because Cullen had been listening in on the podcast for a while, kind of investigating and looking around, and he decided to jump in to the program after a recent episode, and hearing about the results Diane was having from implementing the Getting Listings and the World's Most Interesting Postcard campaigns from our office here. It's interesting because I know from talking with people that it’s very inspirational to hear the results others are getting… ‘I’ve been listening longer than Diane has been doing this and all of a sudden, here's Diane getting all these results. That could have been me…’ That's kind of where we're Cullen was at, so now he’s on board, we built out a really great plan for him to completely take over a very high-end area of Seattle. We laid it out step by step, exactly what to do, and I think that you're really going to enjoy this. If you've been listenin

Today on the Listing Agent Lifestyle podcast we're talking with Chris McAllister from Roost Real Estate in Columbus, Ohio, and this show has a really different approach because Chris brings up a really interesting point. Most traditional real estate companies focus on only part of the picture, the people who are buying and selling. In reality, there's a good percentage of people who are renting homes, so Chris has shifted his focus to not only the transaction of real estate, but the bigger, broader picture of shelter. We had a great conversation because that opens up so many other opportunities in terms of investors, property management and all the revenue streams that are possible by representing 100% of the shelter business.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're talking with Eric Pruitt, one of my neighbors here in the sunshine state, a little further down on the waterfront areas between Jupiter and North Palm Beach in Florida. We had a really great conversation about the realtor business. Eric's been a very successful real estate agent for many years and I was fortunate enough to meet him when he came up and spent the weekend with us at our GoGoAgent academy last week. I love to see someone who is excited about new opportunities and excited about trying something different. We talked about some of the Listing Agent Lifestyle approaches that will be good for Eric to implement, especially around Getting Listings, Finding Buyers and Orchestrating Referrals.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast we have an update with Diane Lightsey, who’s not only our GoGoAgent specialist working on my team here in Winter Haven, but she’s also a Realtor, acting as our secret laboratory, our development lab, running all of the programs that we have in GoGoAgent.com. We'll check in with Diane periodically for updates and progress reports so you can see how her progress actually unfolds. Today we’ve got lots of exciting updates in terms of what's going on with Getting Listings, Finding Buyers and the world's most interesting postcard.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast we're talking with Edgar Serratos from the high desert in California. We had a really interesting conversation today because Edgar's in an area where there's a definite migratory pattern. People are making the most of the cost savings or lifestyle change and moving from Los Angeles county into the high desert. We talked a lot about that pattern and how he can position himself as THE realtor in that area using the Getting Listings program, and then finding buyers who are thinking about coming into the area Having people on both sides gives him the chance to become THE Market Maker! You have a similar opportunity in your area, so I think you're going to get a lot from this episode.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast we're talking with John Gluch, head of a very successful real estate team in Phoenix. But here's the thing. John lives in San Diego! We had a really great conversation about everything he's doing, running a high powered team of 200 homes a year, remotely. Some really great opportunities unfolded for John throughout the call. There's lots of things they're doing right and maximizing their approach to generating now business. They're a sales organization that will connect with people. They're getting people on the phone. They're getting people into appointments. They're getting people into homes. But there's a big opportunity behind that to continue a relationship with the people who aren't ready to convert right now. We had a great conversation about how to take all the things he's doing well right now, and amplify them by laying on top, the things we talk about in the Listing Agent Lifestyle. I think you'll really enjoy this episode. It's a perfect conversation abo

Today on the Listing Agent Lifestyle podcast we're talking with David Jurek from Hundred Mile House, British Columbia up in Canada. We had a great conversation. David's in a small market, a kind of resort, or a cottage area, where people are coming from a few hours away to have cottages on the lake. We talked a lot about the advantages he has as a competing broker with a team of other agents working with him, and how to balance that personal production with being a leader and rallying to get the best from his team. We covered three very specific things he can do to support everybody and benefit from the 'rising tide' that will lift the whole team. I'm excited to see how it all plays out. He's got a lot of balls in play, and he's making all the right moves. I'm confident this is going to be a great experiment for him.   Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest  

Today on the Listing Agent Lifestyle podcast we're talking with Jason Gruner. Now this is a special episode because Jason lives in Nashville, but he runs a real estate team in North Carolina remotely! You've heard me talk about the concept of ghost restaurants. Well, Jason's running a ghost realtor operation from his home in Nashville. He's making all the right moves. We talked about his implementation of our Getting Listings program and the progress they're making by targeting 21 different areas on facebook. We talked about the Listing Multipliers and the difference that makes to each transaction. We talked about referrals and some really great strategies for finding specific buyers. So this one is a special treat and you're going to want to shut yourself in a room, away from all the noise and distractions, to really listen in on this one. You're going to get some great executable ideas.   Links: Show Notes Listing Agent Score GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Lee Stewart from Fort Worth, Texas and Lee is a brand new agent who's just getting started. We had a great conversation about how he can get his first Getting Listings area established, how to setup his plan for Getting Listings, how to set up his plan for Getting Referrals with this top 150, and how to find buyers without needing to have listings to do it. It was a really great conversation, and as you can see, we covered a lot of ground and that means lots of takeaway points for you! Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

Today on the Listing Agent Lifestyle podcast we're continuing on with part two of my New Money Masters episode with Tony Robbins. So if you're listening to this right now and you haven't heard part one backup, listen to part one on ListingAgentLifestyle.com and then jump right back over here and you can finish up with part two. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we have the first part of two very special episodes. I was fortunate to be part of a program with Tony Robbins where he created an audio and video series called the New Money Masters, and I was one of the 10 guests he had. We got together here in Winter Haven. We played some golf and then recorded a two hour interview where we talking about a lot of the things that fit in with in our Listing Agent Lifestyle. We talked about my whole philosophy of ‘I know I'm being successful when’ in defining success, as well of how to apply our profit activator thinking towards real estate and being a realtor. I think you're really going to enjoy these episodes. I've got to know Tony over the years, we've played golf together and I'm very excited that I get to share this first part with you today.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Lorne Cooper, another fellow Canadian who's from New Market Ontario, not far from where I grew up. Loren has been in real estate for about seven years and has some really great traction. We talked a lot about implementing some of the strategies for getting listings and multiplying his listings. The episode really went in a nice direction of realizing that picking a category like townhouses to dominate is going to be really valuable for him as he builds on some of the work he’s already done. It was nice to hear the light bulb come on as he realized the potential. It’s going to be really interesting to watch everything unfold for Loren.     Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Willie Gallegos from Central Valley, California, where he's been in real estate for over 25 years now and runs a nice team that he built. We started by talking about all the elements of the Listing Agent Lifestyle including getting and multiplying listings, and then we hit on what may be the biggest opportunity in his business. Wille has a property management division. They manage 100 properties, and we spent a good portion of this call really unpacking the goldmine that could be in his business already. There is real opportunity for him to be a Market Maker here, and as you'll hear, this is one of those idea gusher's that just keeps giving. You're really going to enjoy this episode, especially if you have, or have thought about opening a property management division.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Diane Lightsey and this is a fun call because Diane works with me on our GoGo Agent team. She’s also a realtor and we've had her activate her license so we have a living laboratory to experiment, test, and document all of the programs that we talk about in GoGoAgent.com. We been doing this for four months and this episode, where we’re picking it up, is right where we left off with the six months to six figures progress with LJ Lewis. We're at exactly the same point and Diane has just got her first few listings. Things are starting to gain momentum. We talked through some of the execution of the programs so far, and some of the plans for multiplying her listings and starting to find buyers. This episode is perfect timing for you, if you're getting your plans together for the New Year and starting to think about how are you going to take off in 2019.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Miguel Mendez from Colorado. You've heard me talking about choosing categories, target markets like lakefront homes, townhouses or ocean front condos, something you can use to find buyers without having to have any listings. It's a subtle change, but it's something that once you really grasp the magic of it, allows you to create a great way to enter a new market even if you don't have any listings yet. If you can start building a supply of potential buyers, a portfolio of people who are looking for lakefront homes or ocean front homes, you're a long way ahead of your competitors. When you go and talk to someone about selling their house, you've got an opportunity now to say "I started looking for the buyer for your house 180 days ago". You can show them the type of marketing you've been doing and the list of people you've already generated. People looking for a home just like theirs. So keep that in mind as you listen in to this conversation with

Today on the Listing Agent Lifestyle podcast we're talking with Matt Dunlap from Pleasanton, California. Matt works with his wife, who's a successful realtor with about 60 transactions a year, and they're at the point now where they're interested in building a team. He had a lot of questions about how to apply our approach team building, and whether anything would change, how they might do things differently, with a team in place. We also talked about marketing luxury homes, and the value of high end homes in their portfolio. It was a really great conversation. We covered all the elements of the Listing Agent Lifestyle and I think you're really going to enjoy this episode.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast it's black Friday, November 23rd, and that's a very important date because November 22nd, 30 years ago, 1988, I got my real estate license, my first listing in real estate, and my first sale. The intention of the six months to six figures episodes I've been sharing with you is my way of revisiting what would I do now, knowing what I know after 30 years being in real estate, and applying all the marketing knowledge I have. What still works, what's still relevant and what's being amplified because of technology, because of the Internet. There really are so many exciting things going on right now. This is the last episode in the current mini-series with LJ so I hope you really enjoy it as we wrap up, and we'll continue the journey with some new twists and new developments in future episodes. I'm excited to share it with you. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book