Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast we're going to continue with our series of six months to six figures and laying the foundations of a Listing Agent Lifestyle. We'll check in with LJ to see how he's moving forward on ramping up his Top 100, putting together his golf course community guide, which of course, you should think of as an example for any community or category you want to dominate, and is a great way for us to start finding buyers for the areas that we're starting to get listings. That's the key to keeping sustainable growth without depending on just having listings or manual prospecting.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today the Listing Agent Lifestyle podcast we're talking with Craig Wallace from Long Beach, California, and what a great conversation we had! Craig has been focused for the last months on implementing all the things that we talked about in the Listing Agent Lifestyle He's an active member of the GoGo community and has been running our getting listings program. The great news... he's got two listings for the work he's done, one of which he was able to double end. He's got lots of opportunity and we talked about many of the strategies he can implement right now as he's building on the foundation he's already laying, and I think you're really going to get a lot of action items out of this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we have another episode from our series six months to six figures. This is a series of conversations I had with LJ Lewis in Utah and we're going through a deeper exercise of laying out and mapping out a plan, knowing everything I know now from everything we've been able to do over the last 30 years of applying marketing to real estate, a plan of what would I do to fast track myself to a six figure pace in six months. This has been a really great exercise to get to get all these ideas out into one place with someone just starting out. I think you're going to enjoy this episode.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we have another edition of six months to six figures, continuing our series with LJ Lewis as we walk through, step by step, the things I would deploy right now to go to a six figure business in the next six months. It's great to be able to layout all the elements of a listing-centric business in this mini series, and there is a lot you can take from it.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here. We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and really getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle. He's already well underway and has been implementing the things we talk about here for about three months now. It's really exciting to hear his enthusiasm, his experiences so far, and what's been happening as he's takes the information from the podcast and the forums in GoGoAgent.com to build his business. I think we're gonna see big things from Chad and there's a lot for you to get from this episode, especially if you're in that same situation.   Links: Show Notes GoGoAgent.com Be a Gues

Today on the Listing Agent Lifestyle podcast, we're continuing with the second in our six months to six figures series with LJ Lewis, talking about getting all the top 150 people he knows together. The people who know him like him, and trust him, with the aim of encouraging and really program them, so that whenever they hear a conversations about real estate they know exactly what to do. We'll also talk about gathering up, and identifying the areas where we're going to focus on Getting Listings. Both of these are core elements in applying the Listing Agent Lifestyle, and the foundations of success.     Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're going to start a series that I recorded with LJ Lewis from St George, Utah. LJ, at the time we recorded this was a brand new real estate agent, and we had some great conversations about how to get going and get started as a real estate agent without having to resort to cold calling and traditional prospecting and door knocking. All the soul crushing things we wanted to avoid. We recorded a series of calls under the umbrella of six months to six figures, focusing on the approach we would take as a new agent, but knowing, everything I've learnt applying real estate marketing for the last 30 years. I think you're really going to enjoy it. This is episode one of the series we’ll do for the next few weeks and I think if you’re either a brand new agent who’s looking to really get things going or you’re an agent where your business depends on you doing the manual prospecting, there is a lot of actionable ideas here for you. We really focus on avoiding the things tha

Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia. Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle. It's been really interesting to watch his development, and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business. We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation. If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a busine

On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business. He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?' We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy. I think you're going to enjoy this

Today on the Listing Agent Lifestyle podcast we've got a special treat. I just got back from Toronto where we had our first GoGoAgent summit. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan join us and Sally Hogshead. So what you're going to listen to today, is a conversation with Dan Sullivan that's very similar to the podcasts that we do called the Joy of Procrastination. Dan has a wonderful way of reframing procrastination as a super-power which it really is, and we've been having a great conversation about it for almost two years. I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... you can go to JoyofProcrastination.com to find out more. But this is all part of our Listing Agent Lifestyle, the experience of abundant time, and we have a really great conversation with some great feedback from some of the people in the audience, all real estate a

Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market. He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address. We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them. This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.     Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we have a different kind of episode because I'm calling in live, from Sydney Australia, and I'm here with Jesse Dejardin. Now, normally when we do a Listing Agent Lifestyle episode, we're talking with another real estate agent, and we're looking to figure out a plan for them to go through all of the Listing Agent Lifestyle elements, but that's not what we're going to do today because we have an expert in the house. Let me build a little background here. I've known Jesse for half of his life! He came to work with me as a young, bright eyed, entrepreneurial go-getter, but listen to what's happened since then. We worked together for several years, and when he left, he moved over to Australia and became the social media and advocacy manager for Tourism Australia. Essentially the marketing agency for the government of Australia. He's now their global manager for social and content, looking after all the organizations operation and when it comes to social and content. Im

On the Listing Agent Lifestyle podcast today we're talking with Jeffrey Higgins from Beverly Hills, Michigan, and Jeffrey is a now a pure residential real estate agent having been a commercial real estate agent for several years. He's just getting started in an area, and running his Getting Listings program to establish himself in a new, targetted neighborhood. We talked a lot about this whole idea of selecting an area. How to choose the area, and how to parlay your beginning into something that can grow with the profits you make from the early transactions. This was a great conversations, and we talked a little about the psychology of why the offers we make in the Getting Listings program are so responsive. Jeffrey is an idea guy just like me, and he likes to take something that's supposed to be a turnkey solution, and use that as a jumping off point for even bigger results. I appreciate Jeffrey being able to share, because we can use his story to talk about how we all work through the beginning stages of ge

On the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"! Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's off to a good start. We talked about how to establish his Getting Listings program, plan his listing multipliers and we focused on orchestrating referrals from his top 150. He's a guy who understands, as a businessman, he has to prepare for the growth of his business and he can't be the one cog that is running the whole show. So establishing the proper support, the proper help, and the systems that are going to help with his growth.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent

Today on the Listing Agent Lifestyle podcast we're going to talk about something that could be a really powerful lead generation, and lead conversion tool for you. We’re talking about a book. There's nothing more revered in our society as an authority figure than someone who has written a book. It's gone on for centuries. We even have Government sponsored buildings that are filled with books where we go, and in hushed tones take in the knowledge that’s collected. That gives us an advantage. When you can package information that YOU have, specialized knowledge that you bring together and format as book, it goes such a long way in helping people putting down their skepticism and accepting what you are putting out as an authority. We’ve used this in many different ways. We have books we use as lead generation tools. We have a book called How to Sell Your House for Top Dollar Fast that we use in our Getting Listings program. One of the very first things I did as a Realtor was to package up information about where

Today on the Listing Agent Lifestyle podcast we've got a special treat for you. We have a conversation with Daymond John from Shark Tank, and Daymond is a really a great advocate for using your brain, your ingenuity and your creativity over money. Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast and he is one of these guys who really looks at the power of broke, and I love that framing of it as a superpower. One of the questions people always asked me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight to that, in this conversation with Daymond. I think really fits with what we're talking about on our Listing Agent Lifestyle journey here.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Looking for opportunities to be a Market Maker is one of the last remaining secrets to real estate success. As the information becomes more available, the difference you can make is in your connections, and your ability to link buyers and sellers. On today's Listing Agent Lifestyle podcast we're talking with Nate Brill from Surprise, Arizona. Nate works in an area called Surprise Farms and we had a great conversation about Getting Listings in Surprise Farm and also about Finding Buyers so he can be a Market Maker in that area. I really enjoy these kinds of conversations because we get to talk about the longevity of these campaigns and the most important thing; which is being able to connect people with what they really want. Buyers for their home.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle we're talking with Wendy Bell from Ottawa, Canada, and Wendy is both a broker of a Keller Williams office in Ottawa with 160 agents, and she's also as her personal production business that she works with her sister. So that gives a neat opportunity here to talk about both scales and we had a really great conversation going through each of the Listing Agent Lifestyle elements, starting with her top 150 or in her case, the top 180 she has with her sister, and we calculated her return on relationship and how we can bring that number up. Then we talked about the whole philosophically different approach to Getting Listings and what I really see as the last information advantage we have as real estate agents and the opportunity available for us. I really enjoyed this conversation. We covered a lot of ground and I think you're going to get a lot out of it.     Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast I'm calling to you live from Amsterdam. It's our lunch break at the Breakthrough Blueprint event and I realized I hadn't recorded the intro for today's podcast, so I'm doing it right here, live, just for you! So today we've got another live session from our Gogo Agent Academy in February, and this will wrap up the Academy so you'll get to hear us talk about the dream come true Listing Agent Lifestyle, and the steps you can take to get there. I also want you to set aside the 8th & 9th September for our Gogo Agent, Listing Agent Lifestyle Summit in Toronto. We've got some really great speakers lined up including Brendan Burchard, JP Sears and Jim Kwik and Jj Virgin speaking on the first day, and then we're going to focus on all the lifestyle elements that we talk about here, on day 2. At the Academy in February, we talked about all the business things and this is going to be an opportunity for us to talk about the lifestyle elements and go really deep on those. I

Today on the Listing Agent Lifestyle podcast we've got another live session for you from our Gogo Agent Academy earlier this year. This time we're talking about the fifth element of our Listing Agent Lifestyle, finding buyers. We had a really great conversation about the evolution of what worked 20 years ago to find buyers, and what are the most important thing to do right now to find the buyers that are going to help you build a listing centric business, and ensure your success going into the future. This is a long one, an hour and a half for you, but lots of great stuff and I think you're gonna really enjoy it.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book