Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast we're going back to another live session from our GogoAgent Academy in Florida earlier this year, and we're talking more about converting leads. This has been an amazing transformation for people who really understand the value of the long-term follow-up with leads you're generating now. It's not enough just to convert the ones that are ready to go right now. The real value is in being able to maintain a relationship with the people who are going to be ready in 90 days, 6 months or 12 months. We talked about some really great strategies to get to that point, and there are a lot of examples here for you today.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

It’s easy to underestimate long term results, and how your experience of a program improves your returns as you become better able to automate or systematize steps along the way. Today on the Listing Agent Lifestyle Podcast we're talking with Penny Alper from New York state. Penny has been in our world since the very beginning. I mean, I've known her as long as we've been working with real estate agents, all the way back to meeting her at a Main Event with Joe Stump, back in early 90’s! She's an enthusiastic executor and one of the things she's really been focused on is implementing the Getting Listings program. She's gone through a lot of starts and stops over the years and has now got to a consistent level with everything happening on auto pilot, without her having to think about it. We had great conversation about longevity, systemizing and investing in the Listing Agent Lifestyle mindsets. I love talking with Penny and I think you're going to get a lot out of the conversation.   Links: Show Notes GoGoAgen

Being ready to commit to your success puts you in a great position. Especially when you find a plan that works. Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle. In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle. I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months. I hope this episode speaks to you if you're in a similar

Today on the Listing Agent Lifestyle podcast we're going to go back to our GoGoAgent Academy we held in Orlando earlier this year for a live session. We had such a great conversation, this is actually going to be a two-parter talking about converting leads. If you remember, converting leads is one of the primary elements of the Listing Agent Lifestyle and we talk about the long-term conversion value of leads. How much a bundle of a hundred leads you have today, is worth over the next 30, 60, 90 days, along with how much it's worth in one year, two years and even more. I think you're going to love some of these stories as people at the academy have had some amazing conversion experiences and you're going to enjoy the approach we take to converting leads. It’s not about hammering people, jumping on them or beating them into submission to buy homes right now. Once you understand that the people who are going to buy homes, want to buy homes, and it's just that maybe they're not ready to buy a home right now, on y

Today on the Listing Agent Lifestyle podcast we have a great conversation with Justin Braithwaite. Justin is a newer agent. He’s been a real estate agent in New York for the last two or three years, and he came to the real estate business as a way to assist in his real estate investing business to help him buying and flipping homes. That mindset, of coming into something, thinking about it as a capital investment is an advantage that can really serve him well as he grows and expands his business. Most of the time, people coming into real estate don't think about the work they do to find business a capital investment that will provide an ROI, they think about it as an expense which has a very different feeling. We spent a good portion of the time talking about how he can establish himself in an area of the 1,600 homes he would like to focus on. We talked about the ROI of that ‘Getting Listings’ work. We then moved on to talk about the return on relationship with the top 150 in his life. The 150 people who know

When opportunity, ability and enthusiasm meet, exciting things happen! Today on the Listing Agent Lifestyle podcast we're talking with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been a great to watch his business grow over that time into the successfully company he has today. This was a great call, and I don't think we’ve had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did in this one! Across the board, in his own business, with his after unit, with the 26 agents that he has in his brokerage, on his team… Rob understand the program, has seen the success, and we were able to create a lot of plans for him to execute this year. The best news… Every one of the opportunities we discovered for Rob is something that’s an opportunity for you too. So, I'm excited for you to hear this episode. There is a lot here for you.   Links: Show Notes GoGoAgent.com Be a Gues

Today on the Listing Agent Lifestyle podcast we're talking with Joe Neilson from Las Vegas. Joe is a brand new real estate agent, he's just getting started and we had a really great conversation about how to lay the foundation for a listing-centric business, that's going to allow you to live this Listing Agent Lifestyle. We talked about all the elements involved here. We talked about getting listings and how he has everything established already. He's done his first two mailings into the area he's chosen to get listings in. We then talked about laying the foundation for his referral business, and really establishing himself with the top 100 - 150 people who know him, like him and trust him already. This is really valuable conversation if you're just getting started in real estate, or if you've been a realtor for some time, but you're just getting started with this listing agent lifestyle approach. We had a really great conversation and you're going to get a lot from it.     Links: Show Notes GoGoAgent.com Be

Today on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent Academy that we did here in Florida in February, talking about converting leads. If you've noticed in the live sessions, we've been working through each of the listing agent lifestyle elements. We started by talking about the various ways to collect all the names you need, and today we're focusing on what to do with them once you have them… converting those leads. We had some great concepts and some great conversations. You’re going to get a lot of great ideas you can implement in your business today.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle Podcast we're talking with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years, in a market that’s very sophisticated. He's got a really great business, and today we talked through a couple of big opportunities he has. Right now, 100% of his business is coming from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. Then we talked about getting listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. But we walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution. So two things we focused on in this episode. The after-unit, and getting as many orchestrate

Today on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent academy, that we did here in Orlando a little earlier this year, and we're going to be talking today about element number three of the listing agent lifestyle, which is getting referrals. We had a whole discussion about how to make three things happen. What we want is every time your friends, your family, your sphere, really anybody who knows you, hears a conversation about real estate, we want them to 1) notice that conversation, 2) to think about you, and 3) we want them to introduce you to the person they had that conversation with. In this session we're going to share all kinds of ideas and ways to make that happen, and I think you're going to really start to see the gold standard you should aim for in your referrals. We want you to be managing your relationship portfolio for a 20% annual yield. That means if you have 150 people in that group, you're looking to generate 30 transactions. We've got lots and lots of people

Today on the Listing Agent Lifestyle podcast we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto. Justina is a newer real estate agent, coming up on a year. She's been with us at GoGoAgent since January, and has been mailing the Getting Listings program in very specific areas. She's really going all in on trying to get listings in a particular townhouse area, so we talked a little bit about the strategy behind that. She’s following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple week sequence, at the peak listing time of the market, where people are mostly listing their homes. Julie went from a 0% market share in a particular area to having generated five of the next 24 listings that came on the market. A 20% market share. Both Justina and Ron Reed are duplicating that process and we're watching it all unfold in our GoGoAgent forum right now. So, today we talked a little about that, and then we talked about some strategies for Justina to

Today on the Listing Agent Lifestyle podcast we've got a continuation of a segment from our GoGoAgent Academy that we held earlier this year in Orlando, and it’s the perfect follow-up to our episode with Cyndee Haydon last week. In that show we talked about listing multipliers and today we have a whole segment from the academy talking about all the things you can do to get the most out of every listing that you take. We had some great concepts and some great conversations, especially about the winning and losing stories present when we take a new listing and some strategies for using Craig's List, even in 2018! It’s all built around sending people to a very simple next step. Something like our Instant Open House landing pages in the GoGoAgent.com tool So listen in. There are some great multipliers you can use here.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle podcast we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up. We’re talking about something that could have an immediate impact in your business. Your Listing Multiplier Index. The number of transactions per listing, that you end up creating with your marketing. Things like finding a buyer for that listing, and finding other buyers who are going to buy other homes from you, getting other listings in that neighborhood, and getting a referral from the seller. There's lots of opportunity to amplify what you do and I think you're going to find it very inspirational, when we do the math on what happened for Cyndee, going from a Listing Multiplier Index of 1.2, to now being up over 3.3. That’s over three transactions per listing in an area where each commission is $15,000 or more. That's real money. That makes a big, big difference. All the things I mention here, I'm going to post up on the GoGoAgent blog at gogoagent.com. This is

Today on the Listening Agent Lifestyle podcast we're talking with William Madison from Portland, Oregon, and William has one unique characteristic that’s going to make his adventure in real estate a little bit different because he’s completely blind. We had a really great conversation about taking something in an industry that’s very visual, and capturing the essence of the marketing, the insight, and the relationship building, to work around being completely blind and still be a successful real estate agent. We looked at how a listening centric approach can help leverage his knowledge. We've been working closely with William to help get started with the Getting Listings program in a particular high end neighborhood of Portland. He has a great attitude, and wisdom around the psychology of how people interact. I think he's going to be a big success So enjoy this conversation. It’s a great example of not letting challenges hold you back!   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book

I think you better pack a light snack for today's Listing Agent Lifestyle episode. It's a long one, packed with greatness! Today we have another live episode from our GoGoAgent Academy, here in Florida just a couple of weeks ago. In this session, we're focused completely on Getting Listings. We've got a mix of people in the room from people who've been running the Getting Listings program successfully for several years, to people who are just getting started, so this is going to give you a really great overview of all of the cool things we talk about around Getting Listings.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

A couple of weeks ago we held our GoGoAgent Academy Mastermind in Orlando. It was a really great two days, masterminding, sharing and thinking about all the elements of the Listing Agent Lifestyle we talk about here. We got to see a lot of people we've been working with over the past few years on their GoGoAgent programs, and some people I've known for over 20 years now. Some you'd recognize as guests on the Listing Agent Lifestyle podcast. So I wanted to give you an inside look at what we do at our Academy. This is the opening session where we talked about the future of real estate and I'll share some of the other sessions over the coming weeks. There were some great ideas shared and it's always amazing to see the breakthroughs people have in a mastermind environment, where you can really spend a couple of days just fully immersed in talking about the Listing Agent Lifestyle.     Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today on the Listing Agent Lifestyle Podcast we're talking with Marguerite Crespillo. I've known Marguerite for over 22 years now! She's in Placer County, California, up near Sacramento, and she's a doer! She gets stuff done. She's been running the getting listings program in her area, focused on country properties and estates. She's been getting some great results right out of the gate, so we talked about some of the opportunities to really multiply what she has going on and be a Market Maker within the country property market. I think you're going to enjoy this episode, and let's see what would be a great opportunity for you to be a Market Maker in your market. Also, if you havent yet, be sure to grab a copy of the Listing Agent Lifestyle book. It's the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. You can download a copy of it right now at listingagentlifestyle.com.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Today, we're talking with Yassin Shaar. Yassin is a real estate mogul. A real estate impresario who's taking over the rent-to-own world with a very focused market and we spent a lot of our time talking about how to position Yassin as a market maker. We talked about a concept where the mechanics are that we’re looking at being a market maker and the specifics are that he's looking for people who have homes they would like to sell. We know there are people who want to buy homes, rent to own but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own. That triangulation as a market maker is where the opportunity lies. Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker. If you havent yet, be sure to grab a copy of the Listing Agent Lifestyle book. It's the manifesto that sets the tone for

Today on the Listing Agent Lifestyle, we're talking with Gus Nystrom, a realtor from Raleigh, North Carolina. Gus has been with us at GoGoAgent.com for some time now and he's got some really cool things he's working on. We had a really great, well-rounded conversation talking about all elements of multiplying his listings including using the getting listings program and the world's most interesting postcard in his after unit. So many opportunities to build this listing centric approach to your business. We cover a lot and you're going to really enjoy this conversation.   Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book  

Welcome to the ListingAgentLifestyle.com podcast. My name is Dean Jackson and today we're talking with Kurt Nielsen, a Mortgage Broker in Clackamas, Oregon, near Portland. Kurt's been in business for several years. He works with his wife who's a real estate agent, and we've been working together for many years. Real Estate is one of my favorite things to talk about. I have so many examples, it's the perfect way to illustrate the Listing Agent Lifestyle principles we talk about here, and demonstrate how the 8-Profit Activators, the before, during, and after units all work together. There are so many specific implementations and today we're going to work across them all, from identifying a target audience all the way through to converting those people into clients. I love how enthusiastic Kurt is and how I have no doubt that he is an implementer because I've seen it happen. I've seen him take our Bank owned Weekly and the Tax Credit Guide programs in the past and just run with them to really build a successful