The Beauty Business Podcast

Let’s talk about the power of repetition and how it will make you richer. Let me say that again . . . today I’d like to share how repetition will make you richer.  No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power […]

Have you fallen into the “social media trap” that most business owners have these days? You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place. Have you ever posted […]

What if you could be 95% guaranteed of hitting ALL your goals?  Well, you can. The magic sauce: Accountability. The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to.  But you started your own business because […]

Feel like you’ve lost your mojo?  Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business? If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.” In this episode, we will dig a little deeper […]

“We are no longer a photo-sharing app.” – Adam Mosseri. This short statement caused a huge wave of discussion about Instagram but don’t believe the hype. If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides. […]

BREAKING NEWS : Email is DEAD! With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too. But believe this at your peril, because email is very much ALIVE.  I’ll happily share with you the shocking stats that prove why email is still beneficial to […]

I am sure you’ve heard it a thousand times. “Money can’t buy you happiness.”  For sure, you’ve rolled your eyes thinking “Yeah, only people WITH money say that!” But money can’t really buy you that long-term happiness or fulfillment as a business owner. The quote is actually TRUE, and we’ll be proving it on today’s […]

Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same. But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly. I’ll cover all the […]

Before we start, let me ask you this question… Is your beauty business really a business or more of a hobby or possibly even a charity? I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong. Why are you devaluing your hard work? Let’s get […]

In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days? The answer is convenience. The great news is that this is extremely liberating, because it means you can share your amazing […]

A bit different episode this week as we focus on the importance of continuing education and gender inclusivity within the beauty business industry. 99% of beauty business owners learned their craft before the idea of starting their own business even occurred to them. Suddenly the responsibilities ramp up and the learning curve is immense. Before […]

Do you LOVE selling to your clients? It’s difficult. You feel awkward. After-all, they’ll let you know if they want to buy something. But then, it would really help your business if you actually made a bit more profit? Having the right mindset around selling changes everything and will help you conquer any fear and […]

Technology plays a huge part in our lives, but especially in the beauty industry where we should utilize booking apps, websites, and of course, social media.  Over the last 12 months, we’ve all experienced limited human interaction that could have crippled the beauty industry. However, some tech-savvy beauty business owners didn’t let the pandemic stop […]

Got a website? Does your website help you bring in more customers?  Do your clients, and your potential, actually know you have a website? If you answered YES on all three, then congratulations, GO YOU! But if you answered NO on the latter two then you are missing out big time. Don’t fret because today […]

What comes into your mind whenever you hear the word “Pinterest?” “Oh yeah, that’s where I go when I want ideas to redecorate the living room, pick where to travel to, or easy-to-bake dinner recipes.” But what if I told you that you can use Pinterest to bring in more clients. Even, have a bigger […]

How much easier would business be if you knew what your clients really wanted and when they’d spend more? What if I told you that they’re telling you EXACTLY what they want, all the time!  Problem is your clients are doing it in very subtle ways and if you’re not looking out for these, then […]

Does the word “Deadline” fire you up or freak you out? In this week’s episode I share my terrible secret when it comes to getting stuff done that I’ve never shared publicly before.  But we’re friends right  . . . you won’t judge? I want to show you how you can use deadlines and a […]

Reviews, Testimonials, Feedback, Social Proof . . . we all want more! Whatever you call them, they all have the same purpose, to provide independent insight in to your business to help someone else decide whether to buy, or book. But how do you go about getting more reviews, where should you collect them, what […]

Love it or hate it, social media is an integral part of any business these days. We all know what a struggle it is to generate content in the hunt for more of the right followers, the ones that turn in to clients, and how to engage with them. Could social media competitions be the […]

Remember back in high school when you’d be given an essay to write and it would be some statement followed by the word ‘Discuss?’ Something like. .   Life was harder for the average person in The Middle Ages. Discuss? That’s what the title of today’s episode is. The episode itself, however, well it’s a story […]