#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Liraz Postan talks with Jason Barnard about connecting UX with SEO. Liraz Postan is an International SEO Expert and has been in the industry for more than 12 years. She’s a leading SEO and content strategy consultant for international corporations. When you’re thinking of hitting an organic presence and outranking the competition, she’s the best person to approach ;) She’s also a speaker at international conferences such as Semrush and BrightonSEO. A simple and smart navigation design determines the success of both the visitor and search engine website experience. In this episode, Liraz highlights the importance UX for both SEO and the wider requirements of a solid digital strategy. She shares her insights on the main factors that impact user interaction on mobile and desktop and discusses Core Web Vitals, Mobile Friendliness, SSL and Pagespeed as measurements of UX. You’ll also get tips in striking the right balance between the needs of SEO and UX and some ways to effectively analyze on-site user

Hannah Thorpe talks with Jason Barnard about strategy, tactics, and "getting stuff done”. Hannah Thorpe is the Managing Director at Verkeer Digital, and has over eight years of search experience having devised and managed a range of successful online campaigns for large brands. She is a technical SEO tactics specialist and has experience speaking at conferences and events, as well as blogging for multiple other sites in the industry. One of the most delightful episodes in this quarter! Hannah and Jason talked about the fun behind intelligent laziness as well as combining and recycling strategies suited for a specific market.  Hannah shares invaluable insights about client-SEO agency relationship: what works, what could the both parties be doing, why the strategies fail, the ideal presentation of the strategy framework to clients and so much more! What you’ll learn from Hannah Thorpe 00:00 Hannah Thorpe and Jason Barnard02:42 Hannah Thorpe in the Knowledge Graph 05:16 How does intelligent lazine

Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies. Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’.  What you’ll learn from Dawn Anderson 00:00 Dawn Anderson and Jason Barnard00:48 Kalicube Tuesdays knowledge panel is growing01:19 Dawn Anderson’s Brand SERP02:38 Detecting Co-Occurrence Confusion04:11 Does overly complex schema markup help or hinder the machine?06:19 Get the fundamentals right first before being ambitious08:27 The good in one target per intent content09:39

Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema fo

Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at  Swanky, a leading Shopify Plus Partner agency. This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers. Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens imposed by Big Tech. She suggests that life is about to get very tough for data-driven marketers, but also offers ideas for opportunities through switching focus to brand.  Listen in and you’ll get both a super-smart analysis of the difficulties we face, but also boatloads of tips, tricks, ideas and opportunities for chat you can do, and where to focus yo

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You’ll get valuable insights from his delightful stories and you’ll also be amazed at how he approaches brand value from both the customer and marketer’s point of view. Listen in, enjoy and learn! What you’ll learn from Yaagneshwaran Ganesh 00:00 Yaagneshw

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.  She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.  What you’ll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy’s Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a

Mordy Oberstein talks with Jason Barnard about Wix and SEO Mordy Oberstein is an SEO expert, speaker, podcast host, and an avid contributor to some of the most prestigious publications such as Search Engine Journal and Search Engine Land. He's currently the official liaison to the SEO Community for Wix, and he joined Jason Barnard to demystify and clear the air about the misconceptions surrounding the platform. Although known for its beginner-friendly approach to SEO, Wix is equipped with a wide range of tools designed for more advanced tasks such as adding Schema Markup to your website or correcting technical problems like 404's and redirects. Mordy explains some of Wix's features, its development potential, and reveals some very interesting plans for the platform. https://www.youtube.com/watch?v=O_EVPileYlA In partnership with Wordlift What you’ll learn from Mordy Oberstein 00:00 Mordy Oberstein and Jason Barnard01:06 Mordy Oberstein’s Brand SERP01:35 Mordy Oberstein has been 'Kalicub

Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing. This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images. Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities. You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level. https://www.youtube.com/watch?v=jFBdiKZmFdY In partnership with Wordlift What you’ll learn from Olesia Korobka 00:00 Olesia Korobka with Jason Barnard00

Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media. Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media? Everybody forgets that before we started to refer to it as Social Media, we used to refer to Social Networks. The principle of a network is starting conversations with other people, then building those conversations into a core community, and that is often overlooked on Social Media strategies. Chris shares invaluable insights on how to achieve that: From avoiding the most common mistakes on your Social Media strategy, to which platforms work for which types of people, to creating engagement on your LinkedIn's company

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogf

Jarno van Driel talks with Jason Barnard about structured data Jarno Van Driel is a technical & semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web. Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization. You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites. https://www.youtube.com/watch?v=UZtwnoy7eyY In partnership with Wordlift What you’ll learn from Jarno van Driel 00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 M

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) https://www.youtube.com/watch?v=HPFchr_LnW8 In partne

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years).

Mark Traphagen talks with Jason Barnard about SEO platforms Mark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients. Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action. Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful! https://www.youtube.com/watch?v=VnIERp3rFqk&t=1784s In partnership with Wordlift What you’ll learn from Mark Traphagen 00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphag

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. https://www.youtube.com/watch?v=jhYOQznrK9E&t=159s In partnership with Wordlift What you’ll learn from Mark Schaefer 00:00 Mark Schaefer

Bibi Lauri Raven talks with Jason Barnard about link building Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science. She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity. You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun! https://www.youtube.com/watch?v=13KAb8HHguw In partnership with Wordlift What you’ll learn from Bibi Lauri Raven 00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10

Ben Gabler talks with Jason Barnard about CDNs Ben Gabler is the Founder & CEO at Rocket.net and has 17 years of experience in the industry, having worked with companies like HostNine and HostGator. He joined Jason Barnard to speak about the advantages of opting for a CDN as part of your web hosting solution. Turns out, the UX improvement and optimizations a CDN provides really does  justify the cost and the advantages it brings to your business, your clients and Google makes it a no-brainer. After this episode, you'll have a much better understanding of how your website delivery platform influences its speed, security, and UX. https://www.youtube.com/watch?v=u8BlgChSH0c In partnership with Wordlift What you’ll learn from Ben Gabler 00:00 Ben Gabler with Jason Barnard00:50 Ben Gabler’s Brand SERP01:50 Argument number one on why you might want to opt for a CDN06:38 Argument number two on why you might want to opt for a CDN07:21 Cloudflare as a website / content delivery platform09:34

Pinar Ünsal talks with Jason Barnard about significant cultural factors companies should consider There's a lot to be said when it comes to how important it is for companies to invest in adapting correctly to each market they want to enter. Pinar Ünsal is a Search Engine Marketing Expert no stranger to conducting marketing campaigns in different countries. She’s an ex-Googler with more than 14 years of experience in the industry, and now co-founder of the award-winning agency Kubix Digital. Attention to detail is key and for everything from the language barrier to cultural differences to the preferred payment system, everything makes a difference when it comes to getting access to a new market. Pinar and Jason go over some rather fun and educational examples where companies overlooked language and cultural differences when trying to expand to new markets, and the different details to consider when deciding to expand to new international markets with your business. https://www.youtube.com/watch

Kelly Hungerford talks with Jason Barnard about digital transformation The percentage of businesses that are still not ready for the digital reality of the 21st century is much larger than we tend to assume. Kelly is a MarTech strategist and consultant with over two decades of experience. Her job at Sunstar is to help the group (and their multitude of brands) successfully integrate digital into their marketing strategies, and reach a broader slice of their potential market. As Kelly describes it, digital transformation is all about dreaming big. She discusses the challenges and success factors for facilitating change in big (and often decentralized) companies, and what’s needed to build a transformative mindset and culture within an organization. https://www.youtube.com/watch?v=DJ0x0Kv3BWQ In partnership with Wordlift What you’ll learn from Kelly Hungerford 00:00 Kelly Hungerford with Jason Barnard01:07 Kelly's Brand SERP02:05 The percentage of B2B businesses that fail to adjust to a 21