#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Fabrice Canel talks with Jason Barnard about the low-down on IndexNow. Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day! In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexing.  One of the ultimate goals of search engines is delivering timely information to its users. However, crawling websites may take days or weeks so updated, added and deleted information often takes some time to reflect in search engines. This is a big problem for website owners and one they often struggle to deal with. So to relieve this pain point, Microsoft Bing has introduced IndexNow, a new protocol allowing websites to easily notify search engines whenever they make changes to website content. Because

Mads Singers talks with Jason Barnard about how to delegate effectively. Mad Singers has more than 8 years experience as a management and outsourcing coach. He has coached people in large organizations such as Shell and Coca-Cola, but also coached entrepreneurs in small companies too. He currently owns and runs 4 companies, he’s the host of SEO Mastery Summit and regularly speaks at major events such as SEO Spring Training, 7 Figure Seller Summit, & the Survive and Thrive Ecommerce Summit. In this episode, Mads Singers and Jason Barnard discuss how to delegate effectively. Mads is the expert and he starts by explaining that delegating can only be effective when you disown task responsibility, stop figuring out answers for others and be completely unaware how the task is actually done. For example, the CEO of IBM is not figuring out what everyone in the organization has to do and might not even know the processes behind the tasks they are delegating. The focus of a CEO should be elsewhere. Of course! 

Paul Andre de Vera talks with Jason Barnard about video SEO to launch your YouTube show. Paul Andre de Vera is the founder and host of the SEO Video Show, a YouTube channel that attracted a thousand subscribers and 4000 hours of watch time in just 6 months! Creating a YouTube Channel dedicated for live streaming events is a super groovy idea with enormous benefits namely:  Increasing your online reachCollaborate with other industry experts (bringing their audience to your channel)Connecting with your audiences in real time!Establishing your brandMonetization and more… But the problem comes when it's time to launch the channel, grow the subscribers, rank the videos and keep the audience watching until you click the button to end the livestream. Paul breaks down his awesomely effective strategies starting from his pre-launching activities, to his video SEO tactics, to how he ultra-optimises his YouTube show. So, if you’re planning to launch your YouTube show, this is the podcast episode for you ;

Joe Pulizzi talks with Jason Barnard about media is the new marketing. This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!! Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience - something you can’t achieve with a walled garden approach. So an intelligent mix of consortiums, guesting, side projects, partnerships, and self-produced is the winning formula ;) Trying to be present everywhere and creating content for the sake of content both get a big, big thumbs down from Joe (the content marketing master). He greatly believes in niching down, in finding a place or two where you can shine and create a remarkable impact. Oooh and as promised for this episode, Joe discusses the seven steps to build an online audience that can lead to multiple revenue streams WITH ANY BUDGET!  It begins with identifying the audience’s pai

Alisa Meredith talks with Jason Barnard about how to use Pinterest for B2B marketing. Alisa Meredith is a Product Marketer, Pinterest Nerd, fluid painter, and a cat person. She believes in the power of visual marketing and is in love with Pinterest advertising.  Over 20 years in the marketing industry, she has achieved a lot: she ran a social media and blogging agency that became a HubSpot partner agency, she was a Content Marketer at Tailwind, and has hosted several shows, including The Superheroes of Marketing where she interviews smart professionals in the industry like Neil Patel. Today, she has a weekly live show where she shares incredible marketing tips. You might imagine that Pinterest is a bad choice to promote your B2B company, but in this groovy episode, the delightful Alisa Meredith explains to Jason Barnard that is an incorrect assumption ;) She starts by sharing the B2C industries that work best on this highly visual platform, and then goes on to mention some of the B2B industries th

Simon Cox talks with Jason Barnard about it's OK to be a webmaster. Simon Cox is a jack of all trades (and proud of it) - technical SEO consultant, webmaster, designer, typographer, developer, blogger, model maker. In this fantastic episode, Simon and Jason Barnard talk about the idea of leveraging multi-skills and high-level understanding for project oversight in the web development process. Simon explains what it means to be a webmaster and why companies, either big or small, need a generalist. Jason responds with a fun analogy comparing ultra-experts to a wonky table, something you definitely should watch out for. They go on to exchange stories and insights into why it might be a good move to be a generalist and not be dragged into specialisation. The roles and opportunities for a generalist are probably more varied and interesting than you imagine. Simon shares his experience with the Badger Trust, but also how he “killed” the Linotype machine operators’ jobs by being one of the first Mac desk

Gennaro Cuofano talks with Jason Barnard about looking at Google's SERP as a product. Gennaro Cuofano is an international MBA, and creator of FourWeekMBA, a blog about business modeling and growth marketing. He is the head of business development for WordLift.io, where he works closely with small businesses and publishers across Europe and America to help them grow their business via digital marketing and SEO. He is also a contributor to various industry publications and runs a blog where he focuses on dissecting business models. Google knocked down the walled gardens of the major players on the Internet in the mid-nineties. But now that they have billions of people in their garden, they seem to be going full circle and are rebuilding the walls they have onced wrecked? In this episode, the rather groovy Gennaro Cuofano starts by taking Jason Barnard back to the 1990s to give him the historical context of business models of the major online players. At the end of the last century, access to the Intern

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delig

Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool. Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry.  Anton believes that livestreaming is one of the best and most cost-effective Influencer Marketing tools. This approach has multiple benefits: cost-effective and easy to organisea worldwide audiencea speaking opportunity for the experts and a chance to promote themselves There are many reasons livestreaming is a great influencer marketing strategy, but the most powerful is that everybody wins.  In this episode, Anton Shulke talks with Jason Barnard about all the advantages of real-time broadcasting versus conferences and face to face interviews. Anton also shares effective tips for small companies with a less recognisable brand

Joy Hawkins talks with Jason Barnard about dissecting the GMB panel. Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years. Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing the ever-expanding range of information it shows is the next step up if you want to increase foot traffic to your store :) But how much control and influence do we have on our own GMB panels? Jason Barnard quizzes the delightful Joy Hawkins as she walks us through the local knowledge panels of several different business types to know which information and features we can control, which we can

Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor. 2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour? That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms. They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli’s anecdote of his bug discovery ;) Eli is super delightful, smart and funny. This is an episode you won’t want to miss ;) What you'll learn from Eli Schwartz 00:00 Eli Schwartz a

Erin Sparks talks with Jason Barnard about marketing agencies must become media producers. Erin Sparks is the founder and president of Site Strategics, a premier digital marketing agency, and also the creative force behind The Edge of the Web Podcast, a popular digital marketing show featuring interviews with recognized thought leaders in marketing and technology. The delightful Erin starts by taking us on a tour of the grooviest podcast studio in the whole wide world ever! From here he produces his podcast which is one of the longest-running, and one of the top-ranking SEO podcasts in the world. Its mission is threefold: to speak to the community of digital marketers, to improve digital literacy among corporate executives, and to help his team learn new strategies from his guests.  Erin Sparks joins Jason Barnard to spill the beans and share his amazing approach to omnichannel content curation. He generously and clearly shares the process, explains the importance of being present on the consumer’s p

Mark Bealin talks with Jason Barnard about strategic vs tactical local SEO. Mark Bealin is the Founder and Principal of SearchLab. He is an in-demand speaker, podcaster, and educator, sought out for his expertise in Local SEO, Paid Search, and Analytics. He has been a search marketer for over a decade.In this episode Mark talks with Jason Barnard about the tips, tricks … and strategies he has learned for local SEO. There’s a lot to be tackled when it comes to local SEO and you’ll find the main things here. As we often say, there is no single strategy suitable for every client, so the delightful Mark Bealin shared his brilliant way to customise the strategy for his growing number of clients. Teamwork between the clients and the SEO agency is always the key to a successful local SEO strategy. He shares some of the victories, flops, and great strategies that worked for his clients - and a large number of those require getting them more involved offline with the local community. It might seem strange but

Russ Jeffery talks with Jason Barnard about the fallout from core web vitals. Russell Jeffery is digital presence expert and he is Duda’s Director of Strategic Integrations. He leads product and technology integrations with large industry partners, such as Thryv and Yell. He is also responsible for adding best-in-breed products and services to Duda’s ecosystem that serves agencies, SaaS platforms, and hosting companies. On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects to the ranking algorithm and web development.  On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects on the ranking algorithm and web development.  Russ has a super delightful way of explaining the whys and hows of u

Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House. There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community. He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee’s World W

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google’s users. Barry and Jason provide wonderful exp

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI. However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfa

Teodora Petkova talks with Jason Barnard about weaving the web of people, content & data. Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. She is very much in love with the Semantic Web and today she joins Jason Barnard to share the transformation of our networked physical lives to the world of cyberia. This is an episode full of fascinating resources! She starts with how the web was semantic from the beginning (referring to the book by the world wide web creator himself, Tim Berners), she also shares amazing insights into the concepts of giant global graph, cyberia and building readership (and provides references well worth reading - see below). She has an amazing way of explaining the incredible interconnectivity of the web and the people who use it… and the correct way for marketers to communicate with their audience, how different actors can collaborate for a well-packaged digital strategy, and MUCH more. Some links from the show :) Here I have listed so

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She’s also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for ce

Chris Green talks with Jason Barnard about furthering your career in SEO. Chris Green is the Head of Marketing Innovation at Footprint Digital. He has 10 years of experience as a digital marketer and an internet nerd even before that. An experienced SEO consultant, strategist, and an author - you can find his blogs in State of Digital. He’s also a speaker for various industry conferences such as BrightonSEO, State of Digital Conference, and Optimisey. Growth is inevitable in our careers. The more we learn, the more we know, the more we bring value to the company. Chris Green started his SEO career like most juniors in SEO agencies: going the simple tasks over and over. Then he moved onto the more complex stuff… getting things wrong is all part of developing the skills and experience a Senior SEO needs. In this insightful episode, Chris Green and Jason Barnard discuss the career progression of an SEO working in an agency versus independent contractors, the in-depth knowledge an SEO is expected to have