#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate,

Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term. Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content Marketing Association, Best Campaign within Travel at the UK Search Awards 2018. Consumer search behavior is massively influenced by various drivers, including what's in-the-headlines and on-trend on social media platforms like Tiktok and Instagram, and various channels like TV and Netflix. If you can spot these trends, it is a great idea to push SEO using fast and reactive PR and content marketing. In this episode, Carrie Rose shares her approach to tracking trends in searches. She then explains the two sides

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. E

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is a seasoned global speaker, insightful leader, global brand consultant, innovator, entrepreneur, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He co-founded Conductor way back in 2006. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP

Ian Anderson Gray talks with Jason Barnard about live shows for recovering perfectionists. Ian Anderson Gray is a motivational speaker, trainer, teacher and consultant who travels the world. He is the founder of Confident Live Marketing Academy, which teaches entrepreneurs how to successfully use live video to increase their influence, authority and revenue. And he also has a blog, Seriously Social, which is all about social media tools and live videos Live videos are incredibly powerful and helpful for three types of people (and you are probably in one of these groups). For beginners who don't feel comfortable and confident standing in front of a camera, shooting live video can be more than a little scary. But it is also a way to overcome those fears. Incredibly, live video is also a time saver for professionals, hmmmm in what way? Well, it would save you the time it takes to re-do or re-record your videos to perfect them. And that leads us to the third type of person live video is great for… perfectio

Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data. Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience. White hat, gray hat, and black hat…. You might think that refers to fashion ;) But in the context of Kalicube Tuesdays, the Shades of Gray hat reference refers to link building. White hat is the good one, gray is borderline sneaky and black hat is all about underhanded tactics that aim to trick the algorithm. Which hat should you wear? Whichever hat you choose, data is a g

Brie Anderson talks with Jason Barnard about data driven SEO and always be testing. Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal. Collecting and analysing data is fun, and it's paramount that you first set your goal - where to start and what to look for. Who would not do that, right? Turns out a lot of companies! Brie Anderson's data-driven Beast Cycle is the star of this episode. Google Analytics co-stars. Brie shares insights into how to measure, what to measure, how to analyse and includes quite a few handy hints on how you can use Google Analytics 4. Perhaps the highlight is Brie's practical tips for curious digging. As always, the show ends with passing t

Joseph J. Sherman talks with Jason Barnard about effective media cadence for PR. Joseph Sherman is a multi-talented professional with an awesome record of success in customer contacts and communication tactics. He has a wealth of experience in executing initiatives that boost sales, consumer engagement and media attention. He earned his bachelor's degree from the University of California, San Diego, and his master's degree from KEDGE Business School, a Grande Ecole de Commerce et de Management. The success of an effective PR outreach strategy is not measured only by the immediate outcome of a campaign, it is necessary to see the long term payback. A good PR outreach campaign will have a "sales" approach, and will look to the long term - relationships that campaign builds with journalists, editors, bloggers or podcasters will benefit you or the company in the long run, as long as you actively work to maintain them. In this episode, the brilliant Joseph J. Sherman illustrates how you should implement a

Tom Critchlow talks with Jason Barnard about how to report SEO to your CEO. Tom Critchlow is a freelance strategy consultant with over a decade of experience in product and marketing strategy. He worked in SEO at all levels and in a range of businesses, including product development at Google Creative Lab, Area 120, New York Times R&D, and the fintech sector. He is now working on The Strategic Independent, a book about independent consulting that will be available online. Understanding SEO jargon requires specific SEO knowledge, which is impossible for someone who is unfamiliar with it. As an SEO, it is therefore important to first determine your CEO's (or client's) level of SEO understanding to ensure effective communication, a smooth workflow and ongoing success. Another fun episode with a whirlwind of insight, featuring, of course, the rather groovy Jason Barnard and the brilliant Tom Critchlow digging deep on how an SEO can better manage their relationship with the CEO: get them onboard, obtain t

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And bein

David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for.  Human behavior, on the other hand is incredibly difficult to understand let alone predict:s a single action can disguise a variety of intents and the intent of that single action can change immensely over time.  In this inspiring episode, David Amerland joins Jason Barnard to try to understand where t

Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.  Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week’s groovy guest, David Amerland. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante’s Brand SERP05:05 Describing Gap Ana

Winnie Sun talks with Jason Barnard about branding to grow your business. Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She’s been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality.  Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline branding, both of which are crucial for any business. In this podcast episode, Winnie Sun joins Jason Barnard to shed light on where and how to start building your own brand. Discussing even the possibility of faking personality brand ideas. Winnie Sun also explains that you need to focus on different forms of marketing to get your content and information out there, build a social media reach, and focus on what she calls centers of influence. You'll also learn how Winnie Sun implemented personal brandin

Dom Hodgson talks with Jason Barnard about Santa SEO. Dom Hodgson is the co-founder of Little Warden (which some would say is the greatest tool for site issue monitoring) BUT he’s not here to talk about that he’s here to talk about his nighttime activities, Christmas Lights. The Hodgson Christmas Light Show in Leeds. In this episode, Dom Hodgson talks about designing and building a unique Christmas light display along with marketing tips, from PR, SEO and social media, telling people about your display can be as complicated as building the thing! Along the way, Dom shares a personal story about how he turned the disappointment of a cancelled dream Disney holiday into a powerful PR opportunity.  As always, the show ends with passing the baton… Dom passes the virtual baton to next week's lovely guest, Winnie Sun. What you'll learn from Dom Hodgson 00:00 Dom Hodgson with Jason Barnard01:15 Dom Hodgson’s Brand SERP04:37 The Hodgson Family Lights (A Christmas Light Show in Leeds)06:48 How did Dom

Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come. Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022.  Google algorithm updates are major events in the SEO calendar. 2021 has been especially rich in terms of the sheer number of them, and also the volatility they have caused in the SERPs. It feels like 2021 was a special year. Lily Ray walks us through 2021 and shares stories and insights on dozens of confirmed and unconfirmed updates, product launches, and changes to the SERP in 2021.  Finally, a bonus: You’ll hear Lily's prediction (something big) of what's going to happen this coming year 2022.  What you'll learn from Lily Ray 00:00 Lily Ray with Jason Barnard01:05 Li

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine’s predictions of ranking on the SERPs.  As always in SEO, there are loads and loads of “it depends”, so it doesn’t look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients? What you'll learn from Rebecca Berbel 00:00 Rebecca Berbel with Jason Barnard01:53 Rebecca Berbel’s Brand SERP and her

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world’s leading brands: LG, Citi and Cartier.  In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO. Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it.Listen now and take your SEO game to the next level! What you'll learn from Mike King 00:00 Mike King with Jason Barnard01:02 Michael King’s Brand SERP across multiple countries03:10 What does content engineering mean?04

David Bain talks with Jason Barnard about crafty content creation. David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers. To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we’re trying to achieve. These goals and tasks can only become clear when there is a tangible plan right in front of us ;)  So in this fantastic episode, David Bain joins Jason Barnard to share his crafty, clever content creation in combination with his super effective Funnel Marketing Model he has built ;) Also, watch out for his tips and tricks for building a better, more efficient content strategy as well as his kit recommendations for podcasting beginners and also producers aiming for professional quality audio. What you'll lear

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user’s query has always been (and will always be) the search engines’ goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinati

Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO. Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct.  Luke’s principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growth? Before you give a thumbs up or a frown, take some time to listen to this podcast because that’s what this episode is all about! We all love SEO, however not everything in SEO is under our control. Regardless of whether we have fixed the technical issues or not, there's no guarantee that we’ll get the rewards we’re expecting in terms of traffic growth, let alone sales… and this is where CRO changes the game ;) Join Luke and Jason as they dive into the realms of CRO where they dig into a lot of ‘client