Smartbug On Tap

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.

On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.

On this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collide in 2021 Benchmarks Report

On this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals  2. Organizational Structure 3. Key Areas of Focus

On this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!

On this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.  

On this episode of SmartBug on Tap, Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today. Jen discusses: 1. Next-Generation User Experience 2. Multi-Channel Personalization 3. Landing Pages and Forms 4. Sales Updates Links Mentioned Marketo Release Notes Meet with Us at Adobe Summit 2021  

On this episode of SmartBug on Tap, Jen Spencer shares four ways to drive operational efficiency with revenue operations. Jen discusses: 1. What Effective Revenue Operations Look Like 2. How to Get Started with Revenue Operations 3. How to Use Revenue Operations to Lift Operational Efficiency Check out our latest RevOps and Inbound Marketing Benchmarks Report.

On this episode of SmartBug on Tap, Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact. Jen discusses:  1. How RevOps is changing 2. Why marketing is getting more complicated 3. How technology is becoming more connected 4. Potential RevOps problems and solutions

On this episode of SmartBug on Tap, Jen Spencer shares how to build the right tech stack to support your revenue operation goals.  Jen discusses:  1. What to considering when auditing your tech stack 2. Why you should consult and educate your employees when changing technology 3. Why integration matters Links Mentioned MarTech Stack Audit Template

On this episode of SmartBug on Tap, Jen Spencer shares how to integrate and align data to maximize revenue and growth in your organization. Jen discusses: 1. What a RevOps team does 2. Agreeing on goals for organizational alignment 3. Using data to grow your business 4. And more!

On this episode of SmartBug on Tap, Jen Spencer shares three strategies to maintain consistent revenue growth in your business. Jen discusses how to: 1. Maintain a consistent marketing strategy 2. Leverage marketing automation 3. Personalize your marketing approach  

On this episode of SmartBug on Tap, Jen Spencer shares how content marketing fits into a sales enablement strategy.

On this episode of SmartBug on Tap, Jen Spencer shares five ways sales enablement can improve your marketing and sales alignment. Jen discusses how sales enablement... 1. Organizes Content so that Marketers and Sellers Can Find It When They Need It 2. Empowers Marketers to Alert Reps About which Content Is the Most Up to Date 3. Helps Marketers Gauge How It’s Helping Sellers 4. Helps Marketers and Sellers Gather Feedback on How Content Performs with Buyers 5. Ensures that Content Remains on Brand  

On this episode of SmartBug on Tap, Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.

On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.  Jen shares how inbound and ABM are made for each other and how to get started by:  1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned  LIVE DEBATE: Gated vs. Ungated Content Debate

On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year. Jen shares how businesses that aren’t used to being agile,  smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies: 1. Getting Back To Basics 2. Trying Account-Based Marketing 3. Making Sure Your Messaging Is On The Money 4. Nurturing More Stable Verticals 5. Auditing Your Tech Stack To Maximize ROI 6. Making The Story About Your Customers Links Mentioned MarTech Stack Audit Template

On this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals. Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.