Smartbug On Tap

On this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age.  Jen discusses: 1. Building the right team 2. The importance of persona battle cards 3. How to create data-driven strategies 4. The importance of providing the right sales enablement assets

On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards.  Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned The Ultimate Sales Battlecard Template for SaaS Marketers

On this episode of SmartBug on Tap, Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas. Jen discusses the following strategies: 1. Redefine Sales Leadership 2. Treat Sales Enablement as a Marketing-Driven Role with Sales 3. Use Customer Personas to Serve Better Customers 4. Set Up More Meaningful Benchmarks

On this episode of SmartBug on Tap, Jen Spencer shares three tips for marketers to help sales close more deals. Jen discusses the following tips: 1. How to put your content to work 2. Partnering with sales 3. Building relationships with podcasts

On this episode of SmartBug on Tap, Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events. Jen discusses the following tips: 1. Sales and Marketing Alignment 2. Customer and Partner Relationships 3. ABM Technology 4. And More!

On this episode of SmartBug on Tap, Jen Spencer shares six strategies to turn your blog into a lead generation engine. Jen discusses the following tips: 1. Buyer Personas  2. Blog Subscribers 3. Using CTAs 4. Quality Content 5. Topic Clusters 6. Pop-Up Forms  

On this episode of SmartBug on Tap, Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project. If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you.    

On this episode of SmartBug on Tap, Jen Spencer shares tips for running a fully remote quarterly planning session.  Jen discusses the following: Establishing goals Laying out an agenda Creating working agreements Building a virtual parking lot And more! Links Mentioned Agile Planning for Remote Teams Template        

On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot. Jen discusses the following tips: 1. Ensure your data is clean.2. Determine what the C-suite cares about.3. Set a baseline of metrics.4. Start with the sample reports.5. Optimize and double down on the metrics that are working.

On this episode of SmartBug on Tap, Jen Spencer shares some of our recent encounters with HubSpot's Service Hub. Jen discusses the following updates: Custom Feedback Surveys Multi-Language Knowledge Base Identify Logged-In Visitors in Chat

On this episode of SmartBug on Tap, Jen Spencer shares the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.   Jen shares the following integrations: Salesforce Microsoft Dynamics Vidyard CallRail WordPress Links Mentioned The Most Popular HubSpot Integrations for Advanced Users

On this episode of SmartBug on Tap, Jen Spencer shares how your business can leverage CMS Hub. Jen shares the following recent HubSpot CMS enhancements: Adaptive testing for Enterprise customers Built-in SEO tools Serverless functions And more! Links Mentioned Live Debate: Build Your Website on HubSpot CMS vs. WordPress

On this episode of SmartBug on Tap, Jen Spencer shares the best Marketo add-ons for mid-sized business. Jen shares add-ons that will help: Your sales team see Marketo data without leaving your CRM Your reps easily send and track template emails You with your Account-Based Marketing efforts And more! Links Mentioned Marketo Sales Connect Ad Network Integrations Retargeting Website Personalization Predictive Content

On this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot’s multi-touch attribution reporting. Jen will discuss:
 1. How to choose the data dimension that suits your reporting needs. 2. The four main conversion points used for attribution models. 3. How to understand the different attribution models available Links Mentioned How to Analyze HubSpot’s Multi-Touch Attribution Reporting

On this episode of SmartBug on Tap, Jen Spencer shares some of HubSpot's recent enhancements that impact contextual marketing. Jen will share a few recent updates including: Two-Way Contact Syncing with HubSpot and Shopify Adaptive Testing "Wait Until” Delays in Workflows

On this episode of SmartBug on Tap, Jen Spencer shares some recommendations on how to migrate a Marketo instance. Jen will share: A few questions to work through with your team to help determine your goals. A short list of people who should know their roles in advance. How to deep clean your CRM to prepare for your migration How to organize your current marketing platform And more! Links Mentioned Your Complete Marketo Migration List Marketo's Setup Checklist

In this episode of SmartBug on Tap, Jen Spencer shares why SmartBug Media® decided to become HubSpot Advanced CMS Certified.

In this episode of SmartBug on Tap, Jen Spencer talks about the pros and cons of migrating from WordPress to the new iteration of HubSpot’s content management system, named CMS Hub.

Sales enablement, in its most simple application, is the holistic process of providing your sales team with the information, collateral, and processes they need to seal more deals. In this episode of SmartBug on Tap, Jen Spencer shares how to build your sales enablement strategy in three easy steps.

The senior living is an industry where building authentic and relational trust with the customer is paramount. You just can’t get that kind of authenticity from a blog. Video finds a way to make the experience feel more real and personal.  In this episode of SmartBug on Tap, Jen Spencer shares four types of videos senior living teams can start using now.