Fear Less Business Podcast

This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts.  When we talk about intellectual property, we are speaking of products of the mind: ownership of work or content that has been born out of creativity, whether it's an invention, an image, or a literary piece. It might be easier to think of this as ownership of something intangible; while I might own a Harry Potter t-shirt, Harry Potter and his wizarding world belongs to J.K. Rowling, a character and universe of her own creation. As the owner she has the legal right to transfer that ownership if she ever so desired (assignment), or to license its use by another party on a limited basis (for instance, to make Harry Potter t-shirts). Seems simple enough, right? Well, hang on a second. The three main intellectual property areas are patent, copyright, and trademarks. Not every creation can be patented, copyrighted, or trademarked; there are certain rules surro

This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts.  If there is one thing we want influencers (and all freelancers, entrepreneurs and small business owners) to take away from this podcast episode, this is it: Get it in writing. Every single time. Every. Single. Time. If the other party doesn't offer you a contract to sign, it's perfectly appropriate to request one or to be proactive and volunteer a contract of your own. You can download our Content Sponsorship Contract or Independent Contractor Contract to get started. Easier said than done, you may be thinking. We understand that legalese can sometimes feel like a different language, one that is designed to confuse and ensnare. And what is omitted from a contract can be just as important as what has been included— a daunting realization for someone who doesn't have the experience to know what they should be looking for. Contracts are far too important t

There's a lot on your mind when you're getting your business off the ground. And even after a successful launch, there's plenty to keep you occupied as you maintain or begin to grow that business. The last thing you probably want to think about is the legal side of your business. For many this is intimidating ground to tread at any time, let alone when you're dealing with all the moving pieces of entrepreneurship. You may think that your business is still so small, no one is going to notice your legal corner cutting. In reality, dealing with the legal side of your business is the last thing you want to put off until some "more convenient" time. Legal mistakes can be costly, time consuming, and confidence shaking. One thing that we absolutely hate is that they can be devastating to a small business. There are some legal concerns that all businesses have in common, and there are some legal mistakes in the influencer marketing world that we see with regularity (and it's not just the influencers that are makin

Now that you've had a chance to learn about Danielle, it's time to get up close and personal with Jamie. Like Danielle, you may have met Jamie in person at a conference where she was speaking, or have picked up some key intel from her appearances in webinars, podcasts and written interviews online. In that case you probably already know that: again, like Danielle, Jamie is a proud Jersey girl (who currently lives in Jersey) prior to law school, Jamie worked in fashion she has a healthy obsession with Ruth Bader Ginsberg she has really cool hair she has two adorable young boys, and she has strong opinions about the power of saying NO. via GIPHY Get to know Jamie in this episode of the Businessese Influencer Marketing Podcast! She'll cover her background in law and digital marketing, discuss what areas of influencer marketing elicit the most confusion, and Danielle will follow up with questions asking what we all want to know about Jamie Lieberman. Give Episode 3 of the podcast a listen, and re

It's here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we've had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning, we've wanted to host our own podcast series focused on the business of influencer marketing. This area of the internet has evolved so much over the last decade, and its growth continues to be explosive. As lawyers and as veterans in the online marketing space, our purpose with this podcast is to help all professionals in the influencer marketing space— influencers, brands, networks, and agencies— navigate this constantly changing digital terrain, by answering the questions we receive daily like: How do I monetize? How do I grow my business? How do I scale my business? How do I protect my business? as well as sharing the perspectives of professionals from all corners of the influencer marketing world. We will be honest with you, as we unveil our newest project we're feeling a l