Foxy Property Chat

Today on the podcast we have a very interesting topic and one that we haven’t spoken about before – buying an established home staging business. And to answer all of my questions I’m joined by Steve Gerken, who is the owner of a business called Staged Homes, based in Melbourne. Staged Homes had been operating for 12 years before Steve bought it in 2017, and in this chat I ask him all the important questions – how the process works, what he was looking for and what was most important to him, how the purchase price was determined, and some of things you might not have thought were important. I don’t want to spoil anything, but if you’ve ever considered selling your business, or even if you haven’t but want to build a business of value, this is an important episode for you. You can get in touch with Steve via: The Staged Home website - https://www.stagedhomes.com.au/ Linkedin - https://www.linkedin.com/in/steven-gerken/?originalSubdomain=au

Today I have our first repeat guest on the show, Imogen Brown from Home Staging Brisbane.  Imogen was one of the first people I spoke to on the podcast, and that episode is still in the Top 5 most listened to episodes we’ve ever had. It’s fair to say she has a lot of experience and wisdom to share. In that first interview we cover Imogen’s background and journey to being one of Brisbane’s most well known home stagers, so definitely go and listen to that. In today’s chat, we speak about what Imogen’s been up to in the last 12 months and there have been a couple of really important changes she’s made, including identifying her niche and really doubling down on it. She knows exactly what she wants her business to stand for, and I wanted to know what impact she’s seen since making the change. I also asked how Imogen has landed two of Brisbane’s most prestigious agents. And given everything that has been happening in recent months, we of course spoke about the impact coronavirus has had on the industry, and w

In today’s episode I speak with Judy Sharp from Sharpen Up Property Styling, a home staging business based in Adelaide.  Judy started her business with her husband Adam 10 years ago, so naturally we speak about working with your partner. Judy also touches on why they give indicative pricing on their website, when most stagers prefer not to share their pricing publicly.  I also asked Judy what impact COVID-19 has had on their business and what they’ve done with the spare time that’s been forced on them. And I finish up by asking Judy what her favourite social media platforms are. You can find Judy online here: Website - https://sharpenup.com.au/ Facebook - https://www.facebook.com/sharpenupstyling/ Instagram - https://www.instagram.com/sharpenuppropertystyling/

Welcome back to the Foxy Property Chat Podcast - this week I chat to Dave Stewart from Market Buy. Market Buy is a website that facilitates offers for private property sales. Based out of Melbourne Dave and his team have recently expanded into the USA, so it’s exciting times for Market Buy and we chat a bit about that. We also chat quite a bit about the industry as a whole and how/where property sales will be conducted in the future. Interested to learn more about Market Buy? Head over to their website - www.marketbuy.com.au

On this episode of the podcast I chat with Leanne Pilkington. Leanne is the Founder of Real Women in Real Estate, Managing Director of Laing+Simmons, President of the Real Estate Institute of NSW, she has 40 years of experience in all aspects of real estate and that’s only the tip of the iceberg! Leanne also hosts the Courageous Conversations Podcast, and I dive into that, asking why she started the podcast. We cover a range of industry topics including recruitment, technology and social media. Thanks for listening - see you in the next episode. You can get in touch/follow Leanne here: https://www.instagram.com/theleannepilkington/ https://www.facebook.com/leanne.pilkington https://www.linkedin.com/in/leannepilkington/ Email: leanne.pilkington@lsre.com.au

On this episode of the podcast Cody chats with Canberra based agency owner Holly Komorowski. Holly started her Real Estate journey about 10 years ago, which has led her to start her own agency, home.byholly in 2016. She started it by herself and has grown it to a team of twelve in this time. We cover a decent amount of ground in our chat, including: Why Holly chose to work in Real Estate How branding has helped her business grow How to tell a story in Real Estate What platforms Holly focuses on for her business The other ways Holly is gaining business You can get in touch/follow Holly here: https://homebyholly.com.au/ https://www.facebook.com/hkrea https://www.instagram.com/hkrea/ Thanks for listening, we hope you enjoyed this episode and we’ll see you back here for the next one.

My guest today is Sherrie Storor.  Phoebe first met Sherrie when she was one of the biggest agents in Brisbane, but since then a lot has changed for Sherrie, and we talk a lot about that journey in this chat. A few of the highlights include that in recent years Sherrie has changed focus, with her main business shifting from being a sales agent, to that of being a sales coach, specialising in real estate. She’s also launched and runs a Women in Real Estate Breakfast series, which in 2019 had over 1200 agents attend events in four cities around the country. She’s a speaker and has given keynotes at a number of high profile industry events. She’s a BMW brand ambassador.  And she’s just launched her Build Your Best Life coaching program, which I’ll let her tell you about. There was one topic in particular that I thought was particularly interesting.  And that is Sherrie’s concept of the Celebrity Agent, and how everyone (whether an agent or a stylist) should think about how to build a celebrity pro

This week on the podcast Jake sat down with a Brisbane real estate agents, who owns and operates his own agency. His guest is Will Torres of Torres Property, based in Coorparoo, and one of Brisbane’s Top 5 Sales People of the Year. We’ve been working with Will at least two years, and we’ve seen him go from working for a big brand – Place Estate Agents, to going out on his own and growing his agency from scratch to a team of around 16 people in just 15 months. So, we obviously covered the topic of working for someone else versus going out on your own as a business owner, which is something most of us can probably relate to. We also spoke quite a bit about building a team of high performing, highly competitive people, but balancing that with the need to have everyone get along and work well together. Maybe the biggest takeaway from this chat though, will come from the conversation we had about pricing, and in particular, dealing with requests and pressure to lower our prices. Which is something agents deal with

We welcome Rob Levy: The Digital Agent to the Foxy Property Chat Podcast. Rob is relatively new to Brisbane, after moving from Townsville where he ran a very successful agency. While we do discuss his background and how he got into Real Estate, our focus for the conversation is on digital marketing, including: What techniques are effective for selling homes? What sort of content should people be making Should Agents be running ads on social media? Being helpful and providing value to your audience Why a mountain bike has been Rob’s best investment How personal should people be on social media? Aside from Social media, where else/what else should agents be doing to increase business? You can get in touch/follow Rob here: Website: https://www.thedigitalagent.com.au/ Instagram: https://www.instagram.com/rob.levy.remax/ Facebook: https://www.facebook.com/RobLevyRealestate/

Welcome back to the Foxy Property Chat podcast, in this episode I had a conversation with Eran Malloch who is a Real Estate Marketing Specialist located in Perth. Eran is an expert in online lead generation and brand building. We got into: How Realestate.com has contributed to the industry lagging when it comes to social media What every agent should have as a minimum online Why Q&A is the best way to get started with your content What mistakes agents are making when posting online Should you be running ads on Facebook? Thanks for listening. If you’d like to contact/follow Eran you can do so here: Phone: 0412-799-688 Website: https://realestatemarketing.net.au Lead Generation Website: https://realestatesellerleads.paperform.co/ Linkedin: https://www.linkedin.com/in/eranmalloch/

It’s been a little while since my last podcast, but I’m back and I’ve got a special episode for you today, particularly for those looking to build a significant home staging business, and I’m talking a million dollar revenue business. And I don’t think there are many of those in the Australian home staging industry, so if that’s your ambition, listen closely.   And if it’s not, you’ll still get a lot out of this chat. It’s actually my first guest from outside Australia so the podcast is going international! It’s Melissa Marro from Rave Home Staging, based in Jacksonville, Florida. Melissa move to Jacksonville and started Rave Home Staging completely from scratch about six years ago. Some of the things we covered: - How Melissa thinks about marketing, and her focus on putting out educational content - How Melissa has changed her pricing structure (to something I’ve not seen in Australia) to ensure that the price is never an objection from a client again - Where other home stagers are going wrong by u

Welcome back to the Foxy Property Chat podcast, in this episode I sat down with Candice Arlott who is a Video Marketing Consultant based in Brisbane. As you can imagine we spoke about all things social media and digital marketing as it relates to video. Why type of content should you be posting To what platforms How to come up with ideas If you need a bit of a ‘kick up the behind’ with your video marketing, this episode is one for you. If you’d like to reach out to Candice you can find her here: Instagram: https://www.instagram.com/candicearlott_consultant/ Facebook: https://www.facebook.com/candicearlottpropertyspecialist/ Linkedin: https://www.linkedin.com/in/candice-arlott-474753138/

So far Cody has spoken to Marketing specialists in the Real Estate Industry and a few Real Estate Agents and in this episode he sits down with a Copywriter. Melanie writes things like property listing descriptions, website content, blog articles and brochure copy for the Real Estate Industry. They chat about: Melanie’s writing process Her background with writing What makes good copy And much more. You can reach out to Melanie via: Website: https://ignitecopywriting.com/ Instagram: https://www.instagram.com/ignitepropertywriting/ Linkedin: https://www.linkedin.com/in/melanie-stevens-1a112a52/ Thanks for listening and we’ll see you in the next episode.

Jake and Phoebe answer the question: How much do we charge? They don’t just give a quick answer, either. They go in to depth on how they think about pricing and how they arrived at the prices they have. This audio was taken from Foxy TV Episode 43.

If we had to sum up this interview in one word, it’d be ‘fun’. Leo is full of enthusiasm which carries through to the stories he shares with us on today’s podcast. Give it a few minutes and I’m sure you’ll agree! Here are a few of the things Cody and Leo discussed in this wide-ranging conversation: How Leo got started in Real Estate What winning Marketing of the year meant for Leo How Leo thinks about marketing and branding How to ignore the critics Try, fail and try again Be consistent How cinema advertising has worked for Leo If you’re interested in the BIG event at the property this podcast was recorded, be sure to get in touch with Leo via: Instagram: https://www.instagram.com/leodipintorealtor/ Website: https://www.remax.com.au/agent-profile/42478

In this episode of the podcast Cody sat down with Tiffany Sly who is an Award winning real estate agent and marketing and brand strategist located in Brisbane. Plenty of great info in this one, including: Is social media too crowded? What Tiffany learned from her Grandma who has been in real estate for nearly 50 years. How to become a marketing badass How to build a business that reflects you Why authenticity is the key What platforms you should be on as an agent and what you should be posting Thanks for listening, if you’d like to reach out to Tiffany you can find her here: Website :https://artofmodernrealestate.com/ Instagram: https://www.instagram.com/artofmodernrealestate/ Facebook: https://www.facebook.com/artofmodernrealestate/ See you in the next episode.

If you haven’t seen one of Dan’s videos, make sure to add it to your to-do list. They’re a great example of how to stand out in real estate and do so in a fun and creative way. In this episode of the podcast, Cody sat down with Dan and talked about: How Dan got his start in Real Estate The process behind the videos Whether the videos are increasing inspections, sales and prices Where Dan is planning to spend more time with his marketing going into 2020 And a whole bunch more. We hope you enjoy this podcast and remember to check out some of Dan’s videos on his Facebook Page - https://www.facebook.com/danleeproperty/

In this episode we answer questions from our Instagram followers. If you'd like a question answered on a future podcast/video simply message us on Instagram. Some of the questions include: - Do you style for property photoshoots? - Have you noticed the number of properties being styled for sale is increasing significantly? - How much do you charge? - How often do you replace big items and how do you sell them? - How big is your warehouse? - Would you consider taking people on for work experience? - What are your plans if another financial crisis were to occur? Thanks for listening, see you in the next episode.

You know you’ve got to be on social media, you’re willing to get stuck in, but you’re struggling to figure out what sort of content you should be posting. If this resonates with you at all, this episode of the podcast is for you. This episode of the podcast features Mitch Hills from Mastered Marketing. Mitch explains the mistakes Real Estate Agents are making when it comes to social media and what you should be doing instead. My big takeaway was ‘document v’s create’ - so listen out for that if you’re wondering what sort of content you should be posting. I hope you enjoy this episode and if you’d like to get in contact with Mitch here are the links to his website, Instagram and Facebook: Website: https://masteredmarketing.com/ Instagram: https://www.instagram.com/masteredmarketing/ Facebook: https://www.facebook.com/masteredmarketing/

In this episode of the podcast Cody talks to Dan Argent in the UrbanX offices in Paddington. Dan provides a number of gems for anyone operating in the Real Estate Industry (any industry really), so if you're the one to take notes, this is the episode to pull out the paper and pen! They get into: How a sunny day in London sparked the start of his Real Estate Career How the industry is changing Providing value to your audience Dan’s recipe to marketing: Know, Like, Trust How Dan is helping other Agents get more out of business and life Giving back and Dan’s trek to Everest Base Camp. We hope you enjoy this interview and we’ll see you back here for the next one.