Crystallizing Public Opinion
- Autor: Edward Bernays
- Narrador: Jonathan Quinn
- Editor: Author's Republic
- Duración: 4:26:31
Sinopsis
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Capítulos
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chapter 01
Duración: 31s -
chapter 02
Duración: 29min -
chapter 03
Duración: 21min -
chapter 04
Duración: 10min -
chapter 05
Duración: 10min -
chapter 06
Duración: 10min -
chapter 07
Duración: 12min -
chapter 08
Duración: 13min -
chapter 09
Duración: 18min -
chapter 10
Duración: 09min -
chapter 11
Duración: 06min -
chapter 12
Duración: 17min -
chapter 13
Duración: 34min -
chapter 14
Duración: 09min -
chapter 15
Duración: 57min -
chapter 16
Duración: 02min -
chapter 17
Duración: 34s