A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and...

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government...

Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to...